Team Sports Marketing

Team Sports Marketing

Written by: Kirk L. Wakefield

  • Publisher: Elsevier
  • Publish Date: 2007
  • ISBN-10: 9780750679794
  • ebook-team-sports-marketing.pdf

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Book Summary

Some might argue that sports marketing is a special case of marketing, meaning that there are theoretical and practical dimensions of marketing that are peculiar to sports marketing. This book unpacks this argument and looks at the features that distinguish it - especially from other forms of service marketing.

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