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Ideal for research methods courses covering multiple methodologies, this book is the only text that uses a research-as-argument approach to help students become not only more effective researchers but also more insightful consumers of research. The authors treat communication research comprehensively, discussing a broad range of traditional and contemporary methods and considering ethics in designing, conducting, and reporting research. This is the only book on the market that expertlybalances the interpretive, critical, and discovery paradigms. No other research methods book on the market better reflects actual research practice and provides methodological chocies based not on ideological constraints but rather on the nature of the research question.