Adaptive Marketing

Author: Norm Johnston
Editor: Springer
ISBN: 1137462930
Size: 10,93 MB
Format: PDF, ePub
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Adapt or die is really the 21st century mantra for business. Authors Norm Johnston provides guidance on how to adopt an Adaptive Marketing model to ensure you are not only prepared for this new data world, but also winning against both traditional competitors and new disrupters.

Advanced Marketing Management

Author: Nikolaos Dimitriadis
Editor: Kogan Page Publishers
ISBN: 0749480386
Size: 14,33 MB
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Marketing as a practice is facing unprecedented challenges: a changing media landscape, an increasingly complex customer journey, innovative technologies, start-ups which disrupt traditional channels and a new generation of tech-savvy clients. How should students and practitioners adapt to this shifting landscape and address the skills gap that many of today's marketers face? Advanced Marketing Management prepares students for this new world of marketing. Since traditional marketing approaches fail to provide convincing solutions to modern business realities, a new approach is urgently needed if marketers are to regain trust within their organizations. Using contemporary examples, business case studies and supporting pedagogy, Advanced Marketing Management will provide a critical exploration into the more advanced aspects of marketing management, including the gap that exists between formal marketing literature and real-world practice, discussion of multidisciplinary tools, and the crucial evolution of the '4Ps'. Summarizing a large body of literature and academic research on new developments, this book is the go-to guide for students, lecturers and practitioners, wanting to succeed as modern marketers. Online resources include lecture slides and further questions for group discussion.

Data For Business Performance

Author: Prashanth H Southekal, PhD
Editor: Technics Publications
ISBN: 1634621867
Size: 10,25 MB
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Today, digitization is dramatically changing the business landscape, and many progressive organizations have started to treat data as a valuable business asset. While many enterprises are investing in improved data management, only a few have leveraged data to truly impact business performance. To address this problem, Data for Business Performance provides readers with practical guidance and proven techniques to derive value from data in today’s business environment. Specifically, the book has five key elements that make it unique: The book is holistic, as it looks at deriving value for all three key purposes of data: decision making, compliance, and customer service. The book is for practitioners, with practical guidance and proven techniques supported by real world examples. The book is relevant for the current business and IT landscape. The book is novel, with the adoption of the Goal-Question-Metric (GQM) framework as the core mechanism to monetize data in the organization, based on business goals, key questions, and key performance indicators (KPIs). The book is technology-agnostic, as concepts are used for unlocking the value of data without any reference to proprietary technologies. This book is absolutely timely and relevant in today’s data-driven world. Most of the books on data available in the market today focus on data quality, governance, and analytics. This book from Dr. Prashanth Southekal is brilliant as it puts the business stakeholder at the center by addressing the key value propositions of the business user. This book is holistic and I strongly believe it will help to bridge the gaps we have today. Mario Faria Managing Vice President, Gartner, US In today’s era of digital transformation, data and information are more important than ever. But deep understanding of how to manage data and information properly is in short supply. That is what I love about this book by Dr. Southekal. He tangibly closes that gap for the reader. If you are using digital transformation to improve your business performance, this book and its discussion of data’s role in improving business performance is for you. Michael Fulton President, Americas Division, CC and C Solutions, US Packed with insights and leveraging a process oriented approach, this book covers a unique combination of the science, the art and the strategy of unlocking the potential of data for enterprises in a real-life context. The author has managed to provide a clear action plan for creating data analytics and its management a key function in a modern enterprise. Ashish Sonal (Vir Chakra) CEO, Orkash, India This book is one of the most practical sources for how companies can greatly improve their bottom line by improved data management and becoming a data-centric company. It combines leading data management theory with step-by-step implementation and real-life examples, and is a must-read for those wanting to derive more value from their corporate data. Lance Calleberg Application Architect, Husky Energy, Canada Certainly, an engaging read for both information management practitioners and business unit managers alike. The tools, models, and frameworks prescribed are valuable, relevant, and lucidly blend inputs from the real-world to address numerous data management glitches at organizations. Overall, a compelling read with several practical takeaways. Refreshing! Sriram Kannan Digital & Analytics Practice Leader, IBM, India Prashanth has given a very practical guide to implement data culture in an organization. The book Data for Business Performance talks about building the organization of the future and the role of data. Prashanth rightly believes and demonstrates that data is not an asset of the IT team and is an organization-wide asset. He proposes the need for the chief data officer (CDO) as a role that should anchor data and report to the CEO, and manage the stakeholders’ data needs. Harshajith Umapathy Senior Vice President, Hansa Cequity, India Dr. Southekal provides valuable insights on data and information management in mostly short and clearly written sections. Anyone interested in the data-driven company should read this book and learn about the hurdles on the road to be data-driven, and his valuable suggestions on how to overcome them. His wisdom may prevent some of the failures that helped him learn. Erik van der Voorden Domain Architect, Independent Consultant, Netherlands Data can tell us important stories when we process it by proven and structured approaches. Dr. Southekal’s book presents such an approach based on the GQM method for transforming business data into an enterprise asset. This book is a valuable resource for organizations willing to become real data-driven organizations. Ahmet Dikici, PhD Project Manager, Tubitak Bilgem Software Technologies, Turkey

Audience Marketing

Author: Odoardo Ambroso
Editor: EGEA spa
ISBN: 8823814448
Size: 15,18 MB
Format: PDF, Docs
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In pochi anni tutto è cambiato. Una volta la pubblicità veniva comprata per il contesto in cui era inserita. Poi l’innovazione tecnologica dei big data ha permesso di vendere e acquistare la pubblicità in tempo reale, selezionando esclusivamente i contatti che corrispondono al target desiderato e accrescendo la qualità delle audience da contattare. Una vera rivoluzione per il mondo della pubblicità e dei media. Il libro fornisce una panoramica e un’analisi completa di questo scenario fatto di sistemi analitici avanzati e di trattamento delle informazioni in tempo reale. Un excursus storico sull’evoluzione dei media per capire da dove siamo partiti, dove siamo arrivati e in che direzione stiamo andando, ma anche una guida operativa per comprendere come gestire il marketing del futuro. Scritto da esperti verticali delle innumerevoli discipline del mondo dei media, del CRM e del marketing, Audience Marketing illustra le tematiche in un linguaggio adatto sia agli addetti ai lavori sia a tutti coloro che si occupano di comunicazione.

Leveraging Applications Of Formal Methods Verification And Validation Distributed Systems

Author: Tiziana Margaria
Editor: Springer
ISBN: 3030034240
Size: 10,95 MB
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The four-volume set LNCS 11244, 11245, 11246, and 11247 constitutes the refereed proceedings of the 8th International Symposium on Leveraging Applications of Formal Methods, Verification and Validation, ISoLA 2018, held in Limassol, Cyprus, in October/November 2018. The papers presented were carefully reviewed and selected for inclusion in the proceedings. Each volume focusses on an individual topic with topical section headings within the volume: Part I, Modeling: Towards a unified view of modeling and programming; X-by-construction, STRESS 2018. Part II, Verification: A broader view on verification: from static to runtime and back; evaluating tools for software verification; statistical model checking; RERS 2018; doctoral symposium. Part III, Distributed Systems: rigorous engineering of collective adaptive systems; verification and validation of distributed systems; and cyber-physical systems engineering. Part IV, Industrial Practice: runtime verification from the theory to the industry practice; formal methods in industrial practice - bridging the gap; reliable smart contracts: state-of-the-art, applications, challenges and future directions; and industrial day.

Ejkm Volume 9 Issue 3

Author:
Editor: Academic Conferences Limited
ISBN:
Size: 15,38 MB
Format: PDF, ePub, Docs
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Business Week

Author:
Editor:
ISBN:
Size: 13,94 MB
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Der Blaue Ozean Als Strategie

Author: W. Chan Kim
Editor: Carl Hanser Verlag GmbH Co KG
ISBN: 3446448470
Size: 14,31 MB
Format: PDF, Kindle
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Das Buch ist ein globales Phänomen. Es wurde 3,5 Millionen Mal verkauft, in rekordverdächtigen 43 Sprachen publiziert und ist auf 5 Kontinenten zum Bestseller geworden. Nun ist es in einer aktualisierten und erweiterten Auflage neu erschienen. - Der internationale Bestseller: Jetzt mit neuem Vorwort, neuen Kapiteln und aktualisierten Fallstudien - Ein Bestseller auf 5 Kontinenten - Weltweit mehr als 3,5 Millionen Bücher verkauft - In 43 Sprachen übersetzt - Ein Wall-Street-Journal-, Businessweek- und Fast-Company-Bestseller Der von Organisationen und Branchen auf der ganzen Welt hochgeschätzte Bestseller stellt alles in Frage, was wir bisher über die Voraussetzungen strategischen Erfolgs zu wissen glaubten. Der Blaue Ozean als Strategie, vertritt die Ansicht, dass ein brutaler Konkurrenzkampf nur dazu führt, dass sich die Konkurrenten in einem blutrot gefärbten Ozean um rapide schwindende Gewinnmöglichkeiten streiten. Basierend auf der Untersuchung von mehr als 150 strategischen Schachzügen (im Lauf von mehr als 100 Jahren und in mehr als 50 Branchen) vertreten die Autoren die Ansicht, dass nachhaltiger Erfolg nicht auf verschärftem Konkurrenzkampf, sondern auf der Eroberung »Blauer Ozeane« beruht: der Erschließung neuer Märkte mit großem Wachstumspotenzial. Der Blaue Ozean als Strategie präsentiert einen systematischen Ansatz, wie man Konkurrenz irrelevant macht, und legt Prinzipien und Methoden vor, mit der jede Organisation ihre eigenen Blauen Ozeane erobern kann. Diese erweiterte Auflage enthält: - Ein neues Vorwort der Autoren: Hilfe! Mein Ozean färbt sich rot. - Aktualisierungen der in dem Buch behandelten Fälle und Beispiele, indem ihre Geschichte bis in die Gegenwart weitervorfolgt wird. - Zwei neue Kapitel und ein erweitertes drittes Kapitel: Ausrichtung, Erneuerung und Red Ocean Traps. Sie behandeln die wichtigsten Fragen, die die Leser in den vergangenen zehn Jahren gestellt haben. Der bahnbrechende Bestseller stellt das bisherige strategische Denken auf den Kopf und entwirft einen kühnen neuen Weg in die Zukunft. Hier können Sie lernen, wie man neue Märkte erschließt, auf denen Konkurrenz noch keine Rolle spielt. "Das ist ein extrem wertvolles Buch." Nicolas G. Hayek, Verwaltungsratpräsident, Swatch Group "Ein Muss für Manager und Wirtschaftsstudenten." Carlos Ghosn, President und CEO, Nissan Motor Co., Ltd. "Die Strategien von Kim und Mauborgne sind nicht nur neu, sondern auch praxisnah. Wir haben sie in unserem Unternehmen mit großem Erfolg umgesetzt." Patrick Snowball, Chief Executive, Norwich Union Insurance Wenn Sie mehr über die innovative Kraft des Buches wissen wollen, besuchen Sie blueoceanstrategy.com. Dort finden Sie alle Mittel, die Sie brauchen: praktische Ideen und Fallbeispiele aus staatlichen Unternehmen und der Privatindustrie, Lehrmaterial, Mobile Apps, aktuelle Updates sowie Tipps und Tools, mit denen Sie Ihre Reise auf dem Blauen Ozean erfolgreich gestalten können.

Management Information Systems

Author: James A. O'Brien
Editor: McGraw-Hill College
ISBN:
Size: 17,13 MB
Format: PDF, Docs
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The benchmark text for the syllabus organized by technology (a week on databases, a week on networks, a week on systems development, etc.) taught from a managerial perspective. O'Brien defines technology and then explains how companies use the technology to improve performance. Real world cases finalize the explanation.