Adaptive Marketing

Author: Norm Johnston
Editor: Springer
ISBN: 1137462930
Size: 12,79 MB
Format: PDF, Kindle
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Adapt or die is really the 21st century mantra for business. Authors Norm Johnston provides guidance on how to adopt an Adaptive Marketing model to ensure you are not only prepared for this new data world, but also winning against both traditional competitors and new disrupters.

Data For Business Performance

Author: Prashanth H Southekal, PhD
Editor: Technics Publications
ISBN: 1634621867
Size: 18,38 MB
Format: PDF, Docs
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Today, digitization is dramatically changing the business landscape, and many progressive organizations have started to treat data as a valuable business asset. While many enterprises are investing in improved data management, only a few have leveraged data to truly impact business performance. To address this problem, Data for Business Performance provides readers with practical guidance and proven techniques to derive value from data in today’s business environment. Specifically, the book has five key elements that make it unique: The book is holistic, as it looks at deriving value for all three key purposes of data: decision making, compliance, and customer service. The book is for practitioners, with practical guidance and proven techniques supported by real world examples. The book is relevant for the current business and IT landscape. The book is novel, with the adoption of the Goal-Question-Metric (GQM) framework as the core mechanism to monetize data in the organization, based on business goals, key questions, and key performance indicators (KPIs). The book is technology-agnostic, as concepts are used for unlocking the value of data without any reference to proprietary technologies. This book is absolutely timely and relevant in today’s data-driven world. Most of the books on data available in the market today focus on data quality, governance, and analytics. This book from Dr. Prashanth Southekal is brilliant as it puts the business stakeholder at the center by addressing the key value propositions of the business user. This book is holistic and I strongly believe it will help to bridge the gaps we have today. Mario Faria Managing Vice President, Gartner, US In today’s era of digital transformation, data and information are more important than ever. But deep understanding of how to manage data and information properly is in short supply. That is what I love about this book by Dr. Southekal. He tangibly closes that gap for the reader. If you are using digital transformation to improve your business performance, this book and its discussion of data’s role in improving business performance is for you. Michael Fulton President, Americas Division, CC and C Solutions, US Packed with insights and leveraging a process oriented approach, this book covers a unique combination of the science, the art and the strategy of unlocking the potential of data for enterprises in a real-life context. The author has managed to provide a clear action plan for creating data analytics and its management a key function in a modern enterprise. Ashish Sonal (Vir Chakra) CEO, Orkash, India This book is one of the most practical sources for how companies can greatly improve their bottom line by improved data management and becoming a data-centric company. It combines leading data management theory with step-by-step implementation and real-life examples, and is a must-read for those wanting to derive more value from their corporate data. Lance Calleberg Application Architect, Husky Energy, Canada Certainly, an engaging read for both information management practitioners and business unit managers alike. The tools, models, and frameworks prescribed are valuable, relevant, and lucidly blend inputs from the real-world to address numerous data management glitches at organizations. Overall, a compelling read with several practical takeaways. Refreshing! Sriram Kannan Digital & Analytics Practice Leader, IBM, India Prashanth has given a very practical guide to implement data culture in an organization. The book Data for Business Performance talks about building the organization of the future and the role of data. Prashanth rightly believes and demonstrates that data is not an asset of the IT team and is an organization-wide asset. He proposes the need for the chief data officer (CDO) as a role that should anchor data and report to the CEO, and manage the stakeholders’ data needs. Harshajith Umapathy Senior Vice President, Hansa Cequity, India Dr. Southekal provides valuable insights on data and information management in mostly short and clearly written sections. Anyone interested in the data-driven company should read this book and learn about the hurdles on the road to be data-driven, and his valuable suggestions on how to overcome them. His wisdom may prevent some of the failures that helped him learn. Erik van der Voorden Domain Architect, Independent Consultant, Netherlands Data can tell us important stories when we process it by proven and structured approaches. Dr. Southekal’s book presents such an approach based on the GQM method for transforming business data into an enterprise asset. This book is a valuable resource for organizations willing to become real data-driven organizations. Ahmet Dikici, PhD Project Manager, Tubitak Bilgem Software Technologies, Turkey

Programmatic Advertising

Author: Oliver Busch
Editor: Springer
ISBN: 331925023X
Size: 17,56 MB
Format: PDF, Docs
Read: 657
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This fundamental guide on programmatic advertising explains in detail how automated, data-driven advertising really works in practice and how the right adoption leads to a competitive advantage for advertisers, agencies and media. The new way of planning, steering and measuring marketing may still appear complex and threatening but promising at once to most decision makers. This collaborative compendium combines proven experience and best practice in 22 articles written by 45 renowned experts from all around the globe. Among them Dr. Florian Heinemann/Project-A, Peter Würtenberger/Axel-Springer, Deirdre McGlashan/MediaCom, Dr. Marc Grether/Xaxis, Michael Lamb/MediaMath, Carolin Owen/IPG, Stefan Bardega/Zenith, Arun Kumar/Cadreon, Dr. Ralf Strauss/Marketingverband, Jonathan Becher/SAP and many more great minds.

Real Time Embedded Components And Systems With Linux And Rtos

Author: Sam Siewert
Editor: Stylus Publishing, LLC
ISBN: 1944534547
Size: 17,77 MB
Format: PDF, ePub, Mobi
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This book is intended to provide a senior undergraduate or graduate student in electrical engineering or computer science with a balance of fundamental theory, review of industry practice, and hands-on experience to prepare for a career in the real-time embedded system industries. It is also intended to provide the practicing engineer with the necessary background to apply real-time theory to the design of embedded components and systems. Typical industries include aerospace, medical diagnostic and therapeutic systems, telecommunications, automotive, robotics, industrial process control, media systems, computer gaming, and electronic entertainment, as well as multimedia applications for general-purpose computing. This updated edition adds three new chapters focused on key technology advancements in embedded systems and with wider coverage of real-time architectures. The overall focus remains the RTOS (Real-Time Operating System), but use of Linux for soft real-time, hybrid FPGA (Field Programmable Gate Array) architectures and advancements in multi-core system-on-chip (SoC), as well as software strategies for asymmetric and symmetric multiprocessing (AMP and SMP) relevant to real-time embedded systems, have been added. Companion files are provided with numerous project videos, resources, applications, and figures from the book. Instructors’ resources are available upon adoption. FEATURES: • Provides a comprehensive, up to date, and accessible presentation of embedded systems without sacrificing theoretical foundations • Features the RTOS (Real-Time Operating System), but use of Linux for soft real-time, hybrid FPGA architectures and advancements in multi-core system-on-chip is included • Discusses an overview of RTOS advancements, including AMP and SMP configurations, with a discussion of future directions for RTOS use in multi-core architectures, such as SoC • Detailed applications coverage including robotics, computer vision, and continuous media • Includes a companion disc (4GB) with numerous videos, resources, projects, examples, and figures from the book • Provides several instructors’ resources, including lecture notes, Microsoft PP slides, etc.

Socialized

Author: Mark Fidelman
Editor: Routledge
ISBN: 1351860755
Size: 20,62 MB
Format: PDF, Docs
Read: 258
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Most companies today realize the imperative to connect with their customers, employees, and partners through social technologies -Facebook, Twitter, Google+, YouTube, and elsewhere. But a huge challenge is still in the way: how to build programs and teams for accomplishing all that. While organizations have been fixated on how to use the latest social tool, they've lost sight of how to create a talent pool capable of adjusting to the next wave of technology around the corner. For corporations to successfully transform into social business enterprises they must shift the focus from computers and tools to developing skills and attitudes around technology. Socialized! represents a "playbook" on how to create such a high-performing social enterprise. Filled with clear strategies and real-life stories from visionaries and change makers, the book is designed to help leaders motivate employees throughout the organization to adopt a "social" mindset, ensuring success against the competition.

Leveraging The New Human Capital

Author: Sandra L. Burud
Editor: Nicholas Brealey Publishing
ISBN: 0891063196
Size: 11,53 MB
Format: PDF, Kindle
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Leveraging the New Human Capital forever changes the way managers see today's highly complex employees. Through interviews with corporate executives, overviews of available research and four stories of major corporations, the book sets out five specific strategies organizations can use to adapt to this new workforce.

The End Of Competitive Advantage

Author: Rita Gunther McGrath
Editor: Harvard Business Press
ISBN: 1422191419
Size: 19,95 MB
Format: PDF, ePub, Mobi
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Are you at risk of being trapped in an uncompetitive business? Chances are the strategies that worked well for you even a few years ago no longer deliver the results you need. Dramatic changes in business have unearthed a major gap between traditional approaches to strategy and the way the real world works now. In short, strategy is stuck. Most leaders are using frameworks that were designed for a different era of business and based on a single dominant idea—that the purpose of strategy is to achieve a sustainable competitive advantage. Once the premise on which all strategies were built, this idea is increasingly irrelevant. Now, Columbia Business School professor and globally recognized strategy expert Rita Gunther McGrath argues that it’s time to go beyond the very concept of sustainable competitive advantage. Instead, organizations need to forge a new path to winning: capturing opportunities fast, exploiting them decisively, and moving on even before they are exhausted. She shows how to do this with a new set of practices based on the notion of transient competitive advantage. This book serves as a new playbook for strategy, one based on updated assumptions about how the world works, and shows how some of the world’s most successful companies use this method to compete and win today. Filled with compelling examples from “growth outlier” firms such as Fujifilm, Cognizant Technology Solutions, Infosys, Yahoo! Japan, and Atmos Energy, The End of Competitive Advantage is your guide to renewed success and profitable growth in an economy increasingly defined by transient advantage.

Competing For Advantage

Author: Robert E. Hoskisson
Editor: Cengage Learning
ISBN: 1285402715
Size: 13,58 MB
Format: PDF, ePub, Mobi
Read: 251
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Discover what it takes to create a sustainable competitive advantage in management and business today with this straightforward, powerful strategic management resource. COMPETING FOR ADVANTAGE, 3E focuses specifically on the issues most important to today's current or future practitioner. The book details the processes and tools you need to better understand and effectively contribute to your organization's strategic management process. Applied examples illustrate the latest thinking, practices, and research in strategic management today with in-depth discussions that examine critical topics such as innovation, professional service and crisis management. Access to relevant cases, a focus on the emerging issues such as ethics, and an emphasis on technology throughout prepare you for success in the fast-paced, ever-changing global economy in which today's firms compete. Take your students to a new level of understanding strategic management concepts and practices with COMPETING FOR ADVANTAGE, 3E. Straightforward, focused, and concise, this edition presents the latest strategic management research and practices, now with more in-depth discussions of the most current strategic topics in business today. Detailed real-life examples and instant access to relevant cases keep the book focused on issues most important to current or future practitioners. Crafted to meet the special needs to MBA and executive MBA students, the book details the processes and tools used in strategic analysis to create a sustainable competitive advantage. Full chapters on strategic leadership, corporate governance, and a new chapter on real options examine issues most critical in today's business environment. Comprehensive new instructor support with electric solutions help you effectively prepare a powerful course that addressed traditional and relevant emerging topics that are shaping strategic management today. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Business Intelligence Success Factors

Author: Olivia Parr Rud
Editor: John Wiley & Sons
ISBN: 9780470488409
Size: 10,84 MB
Format: PDF, Docs
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Praise for Business Intelligence Success Factors: Tools for Aligning your business in the Global Economy "Olivia Parr Rud does a remarkable job of weaving together many topics in a strategic way. As 'quants,' we're fascinated with data and fact-based decision-making. But success only comes when you consider the human factor, especially effective communications. Making topics like evolutionary biology, complexity science, and systems thinking relevant for business success is a unique and compelling view. As Max Frisch said, 'We hired workers and human beings came instead.'" —Anne Milley, Senior Director, Technology Product Marketing, SAS "Business Intelligence Success Factors is a must-read for anyone implementing BI on an organizational level. This book explains the business landscape and the underlying reasons for our current volatility, offering clear guidance on navigating our information rich global economy." —Ron Powell, Editorial Director, Business Intelligence Network Transform challenges into opportunities with emerging Business Intelligence technologies Written by an expert in data mining and statistical analysis, this valuable resource unveils the connection between the increased use of BI and the need for new, proven theories and models in BI, as well as the guidance to implement them successfully in your organization. Are you ready to become adaptable? Learn how to harness today's rapidly evolving global economy with Business Intelligence Success Factors.

People Analytics In The Era Of Big Data

Author: Jean Paul Isson
Editor: John Wiley & Sons
ISBN: 111923316X
Size: 17,75 MB
Format: PDF, Kindle
Read: 259
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Apply predictive analytics throughout all stages of workforce management People Analytics in the Era of Big Data provides a blueprint for leveraging your talent pool through the use of data analytics. Written by the Global Vice President of Business Intelligence and Predictive Analytics at Monster Worldwide, this book is packed full of actionable insights to help you source, recruit, acquire, engage, retain, promote, and manage the exceptional talent your organization needs. With a unique approach that applies analytics to every stage of the hiring process and the entire workforce planning and management cycle, this informative guide provides the key perspective that brings analytics into HR in a truly useful way. You're already inundated with disparate employee data, so why not mine that data for insights that add value to your organization and strengthen your workforce? This book presents a practical framework for real-world talent analytics, backed by groundbreaking examples of workforce analytics in action across the U.S., Canada, Europe, Asia, and Australia. Leverage predictive analytics throughout the hiring process Utilize analytics techniques for more effective workforce management Learn how people analytics benefits organizations of all sizes in various industries Integrate analytics into HR practices seamlessly and thoroughly Corporate executives need fact-based insights into what will happen with their talent. Who should you hire? Who should you promote? Who are the top or bottom performers, and why? Who is at risk to quit, and why? Analytics can provide these answers, and give you insights based on quantifiable data instead of gut feeling and subjective assessment. People Analytics in the Era of Big Data is the essential guide to optimizing your workforce with the tools already at your disposal.