Applied Communication In The 21st Century

Author: Kenneth N. Cissna
Editor: Routledge
ISBN: 1136688110
Size: 19,38 MB
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The future of the field of communication lies in the ability to produce a socially relevant scholarship, without which the field is unlikely to attract the best students, command significant societal resources, or make its greatest contributions to the world's store of knowledge. This volume presents a report of the first discipline-wide, nationally sponsored communication research conference in 20 years--the Tampa Conference on Applied Communication. As the next millennium approaches, the communication field will be challenged to take its place among the disciplines whose research makes a substantial contribution to the well-being of society. How the communication field should respond to that challenge was the focus of the conference and this volume. Crossing all disciplinary boundaries, Applied Communication in the 21st Century addresses issues of concern to all scholars in the communication field, regardless of their various subareas, and includes the recommendation of the conferees concerning issues and responsibilities of the field, research priorities, and graduate education.

The Dynamics Of Persuasion

Author: Richard M. Perloff
Editor: Routledge
ISBN: 1317328876
Size: 12,20 MB
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The Dynamics of Persuasion has been a staple resource for teaching persuasion for nearly two decades. Author Richard M. Perloff speaks to students in a style that is engaging and informational, explaining key theories and research as well as providing timely and relevant examples. The companion website includes materials for both students and instructors and expanding the pedagogical utilities. The sixth edition includes: updated theoretical and applied research in a variety of areas, including framing, inoculation, and self-affirmation; new studies of health campaigns; expanded coverage of social media marketing; enhanced discussion of the Elaboration Likelihood Model in light of continued research and new applications to everyday persuasion. The fundamentals of the book – emphasis on theory, clear-cut explanation of findings, in-depth discussion of persuasion processes and effects, and easy-to-follow real-world applications – continue in the sixth edition.

Routledge Handbook Of Applied Communication Research

Author: Lawrence R. Frey
Editor: Routledge
ISBN: 1135231796
Size: 13,10 MB
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The Routledge Handbook of Applied Communication Research provides a state-of-the-art review of communication scholarship that addresses real-world concerns, issues, and problems. This comprehensive examination of applied communication research, including its foundations, research methods employed, significant issues confronted, important contexts in which such research has been conducted, and overviews of some exemplary programs of applied communication research, shows how such research has and can make a difference in the world and in people’s lives. The sections and chapters in this Handbook: explain what constitutes applied communication scholarship, encompassing a wide range of approaches and clarifying relationships among theoretical perspectives, methodological procedures, and applied practices demonstrate the breadth and depth of applied communication scholarship review and synthesize literature about applied communication areas and topics in coherent, innovative, and pedagogically sound ways set agendas for future applied communication scholarship. Unique to this volume are chapters presenting exemplary programs of applied communication research that demonstrate the principles and practices of such scholarship, written by the scholars who conducted the programs. As an impressive benchmark in the ongoing growth and development of communication scholarship, editors Lawrence R. Frey and Kenneth N. Cissna provide an exceptional resource that will help new and experienced scholars alike to understand, appreciate, and conduct high-quality communication research that can positively affect people’s lives.

The Routledge Handbook Of Health Communication

Author: Teresa L. Thompson
Editor: Routledge
ISBN: 1136931678
Size: 18,71 MB
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The Routledge Handbook of Health Communication brings together the current body of scholarly work in health communication. With its expansive scope, it offers an introduction for those new to this area, summarizes work for those already learned in the area, and suggests avenues for future research on the relationships between communicative processes and health/health care delivery. This second edition of the Handbook has been organized to reflect the goals of health communication: understanding to make informed decisions and to promote formal and informal systems of care linked to health and well-being. It emphasizes work in such areas as barriers to disclosure in family conversations and medical interactions, access to popular media and advertising, and individual searches online for information and support to guide decisions and behaviors with health consequences. This edition also adds an overview of methods used in health communication and the unique challenges facing health communication researchers applying traditional methods to efforts to gain reliable and valid evidence about the role of communication for health. It introduces the promise of translational research being conducted by health communication researchers from multiple disciplines to form transdisciplinary theories and teams to increase the well-being of not only humans but the systems of care within their nations. Arguably the most comprehensive scholarly resource available for study in this area, the Routledge Handbook of Health Communication serves an invaluable role and reference for students, researchers, and scholars doing work in health communication.

Environmental Education In The 21st Century

Author: Joy Palmer
Editor: Routledge
ISBN: 113478838X
Size: 15,79 MB
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Environmental education is a field characterised by a paradox. Few would doubt the urgency and importance of learning to live in sustainable ways, but environmental education holds nowhere near the priority position in formal schooling around the world that this would suggest. This text sets out to find out why this is so. It is divided into six parts: Part 1 is a concise history of the development of environmental education from an international perspective; Part 2 is an overview of the 'global agenda', or subject knowledge of environmental education; Part 3 introduces perspectives on theory and research in environmental education; Part 4 moves on to practice, and presents an integrated model for planning environmental education programmes; Part 5 brings together invited contributors who talk about environmental education in their own countries - from 15 countries including China, South Africa, Sri Lanka and the USA; Part 6 returns to the core questions of how progress can be made, and how we can maximise the potential of environmental education for the twenty first century.

Plain Language And Ethical Action

Author: Russell Willerton
Editor: Routledge
ISBN: 1317752090
Size: 10,38 MB
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Plain Language and Ethical Action examines and evaluates principles and practices of plain language that technical content producers can apply to meet their audiences’ needs in an ethical way. Applying the BUROC framework (Bureaucratic, Unfamiliar, Rights-Oriented, and Critical) to identify situations in which audiences will benefit from plain language, this work offers in-depth profiles show how six organizations produce effective plain-language content. The profiles show plain-language projects done by organizations ranging from grassroots volunteers on a shoe-string budget, to small nonprofits, to consultants completing significant federal contacts. End-of-chapter questions and exercises provide tools for students and practitioners to reflect on and apply insights from the book. Reflecting global commitments to plain language, this volume includes a case study of a European group based in Sweden along with results from interviews with plain-language experts around the world, including Canada, England, South Africa. Portugal, Australia, and New Zealand. This work is intended for use in courses in information design, technical and professional communication, health communication, and other areas producing plain language communication. It is also a crucial resource for practitioners developing plain-language technical content and content strategists in a variety of fields, including health literacy, technical communication, and information design.

Work Communication

Author: Maureen Guirdham
Editor: Macmillan International Higher Education
ISBN: 1137351454
Size: 15,99 MB
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Explores all aspects of interpersonal communication at work, from face-to-face meetings to new forms of computer mediated communication such as social media. Will help the reader achieve skilled interpersonal communication at work through the understanding of relevant theory and latest research, made clear in non-technical language with examples.

Media Perspectives For The 21st Century

Author: Stylianos Papathanassopoulos
Editor: Routledge
ISBN: 1136847758
Size: 17,33 MB
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Media Perspectives for the 21st Century brings together key international scholars to explore concepts, topics and issues concerning the communication environment in contemporary democratic societies. It combines qualitative and quantitative approaches to provide an interdisciplinary and truly global perspective that reflects the trends, theories and issues in current media and communication research. The collection raises significant questions about the study of the media by challenging approaches to major media and societal issues, and analyses in more depth the range of concerns that shape both the present and the future media landscape and the issues these can create for communication. It also investigates the main effects of technological developments on the domain of the news media and journalism. Divided into two main sections, Part I provides accounts of the role of the media in society, and deals with agendas that affect the field of communications studies. Part II goes on to examine the world of new media and offers analyses on the developments of the 21st century. Chapters deal with various dimensions of media from a number of different perspectives and socio-political contexts, covering a wide range of topics including Social Networking, Political Communication, Public Journalism, Global Infotainment and Consumer Culture. Media Perspectives for the 21st Century will be highly useful to undergraduate and postgraduate students, as well as researchers and academics, in the fields of media and communication studies, mass communication, journalism and new media.

The British National Bibliography

Author: Arthur James Wells
Editor:
ISBN:
Size: 14,76 MB
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Online Communication

Author: Andrew F. Wood
Editor: Routledge
ISBN: 1135616019
Size: 16,24 MB
Format: PDF, ePub, Mobi
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Online Communication provides an introduction to both the technologies of the Internet Age and their social implications. This innovative and timely textbook brings together current work in communication, political science, philosophy, popular culture, history, economics, and the humanities to present an examination of the theoretical and critical issues in the study of computer-mediated communication. Continuing the model of the best-selling first edition, authors Andrew F. Wood and Matthew J. Smith introduce computer-mediated communication (CMC) as a subject of academic research as well as a lens through which to examine contemporary trends in society. This second edition of Online Communication covers online identity, mediated relationships, virtual communities, electronic commerce, the digital divide, spaces of resistance, and other topics related to CMC. The text also examines how the Internet has affected contemporary culture and presents the critiques being made to those changes. Special features of the text include: *Hyperlinks--presenting greater detail on topics from the chapter *Ethical Ethical Inquiry--posing questions on the nature of human communication and conduct online *Online Communication and the Law--examining the legal ramifications of CMC issues Advanced undergraduates, graduate students, and researchers interested in the field of computer-mediated communication, as well as those studying issues of technology and culture, will find Online Communication to be an insightful resource for studying the role of technology and mediated communication in today's society.