Ascoltare Il Silenzio Manuale Di Sociologia Della Comunicazione

Autore: Mauro Miccio
Editore: FrancoAngeli
ISBN: 8856869713
Grandezza: 52,37 MB
Formato: PDF, ePub, Mobi
Vista: 2498
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Catalogo Dei Libri In Commercio

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Grandezza: 17,84 MB
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Vista: 5952
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Bibliografia Nazionale Italiana

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Grandezza: 19,82 MB
Formato: PDF
Vista: 4811
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Giornale Della Libreria

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Grandezza: 63,89 MB
Formato: PDF, Kindle
Vista: 3645
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Brand Leadership

Autore: David A. Aaker
Editore: Simon and Schuster
ISBN: 1471104370
Grandezza: 66,34 MB
Formato: PDF
Vista: 3158
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Management fads come and go in the blink of an eye, but branding is here to stay. Closely watched by the stock market and obsessed over by the biggest companies, brand identity is the one indisputable source of sustainable competitive advantage, the vital key to customer loyalty. David Aaker is widely recognised as the leading expert in this burgeoning field. Now he prepares managers for the next wave of the brand revolution. With coauthor Erich Joachimsthaler, Aaker takes brand management to the next level - strategic brand leadership. Required reading for every marketing manager is the authors' conceptualisation of 'brand architecture' - how multiple brands relate to each other - and their insights on the hot new area of Internet branding. Full of impeccable, intelligent guidance, BRAND LEADERSHIP is the visionary key to business success in the future.

The Moral Basis Of A Backward Society

Autore: Edward C. Banfield
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ISBN:
Grandezza: 27,43 MB
Formato: PDF, Docs
Vista: 6979
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Atlante Del Novecento

Autore: Luciano Gallino
Editore:
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Grandezza: 50,53 MB
Formato: PDF, Kindle
Vista: 1593
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The Network Society

Autore: Jan van Dijk
Editore: SAGE Publications
ISBN: 1446248968
Grandezza: 69,69 MB
Formato: PDF, ePub, Docs
Vista: 2162
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The Network Society is now more than ever the essential guide to the past, consequences and future of digital communication. Fully revised, this Third Edition covers crucial new issues and updates. This book remains an accessible, comprehensive, must-read introduction to how new media function in contemporary society.

Transmedia Storytelling

Autore: Max Giovagnoli
Editore: Lulu.com
ISBN: 1105062589
Grandezza: 59,42 MB
Formato: PDF, Mobi
Vista: 2082
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Transmedia Storytelling explores the theories and describes the use of the imagery and techniques shared by producers, authors and audiences of the entertainment, information and brand communication industries as they create and develop their stories in this new, interactive ecosystem.

Mediatization Of Politics

Autore: F. Esser
Editore: Springer
ISBN: 1137275847
Grandezza: 59,79 MB
Formato: PDF, ePub
Vista: 289
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The first book-long analysis of the 'mediatization of politics', this volume aims to understand the transformations of the relationship between media and politics in recent decades, and explores how growing media autonomy, journalistic framing, media populism and new media technologies affect democratic processes.