Kundenbindung In Der Kinobranche Das Cinecitta In N Rnberg

Author: Jürgen Lang
Editor: GRIN Verlag
ISBN: 3656523215
Size: 11,94 MB
Format: PDF
Read: 179

Studienarbeit aus dem Jahr 2013 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 1,3, FOM Hochschule für Oekonomie & Management gemeinnützige GmbH, Nürnberg früher Fachhochschule, Veranstaltung: Customer Relationship Management, Sprache: Deutsch, Abstract: Das Kundenbeziehungsmanagement ist ein strategischer und damit kritischer Erfolgsfaktor. Gelingt es einem Unternehmen nicht, nach erfolgreicher Kundengewinnung eine Kundenbeziehung herzustellen, kann dieses die wirtschaftlichen Möglichkeiten nicht so stark ausschöpfen. Der Intensivierung der Unternehmens-Kunden-Beziehung kommt deshalb eine immer größere Bedeutung zu. Deshalb ist es für den wirtschaftlichen Erfolg von Unternehmen nötig, dass diese Maßnahmen ergreifen, um die Bindung zu ihren Kunden zu stärken. Auch für Betreiber von Kinokomplexen gewinnt die Kundenbindung eine immer größere Bedeutung. Grund hierfür sind die fast unbegrenzte Mobilität der Konsument, das wachsende Angebot von Wettbewerbern und die dadurch steigende Heterogenität der Kundenerwartungen. Im Rahmen der Arbeit wird die Wichtigkeit von Kundenbindungsmaßnahmen für Kinokomplexe herausgestellt und aufgezeigt, welche Auswirkungen eine konsequente Segmentierung der Kunden auf die Maßnahmen zur Kundenbindung hat. Im Anschluss wird auf die zukünftigen Möglichkeiten zur Kundenbindung im Einzelnen eingegangen. Aufgrund des begrenzten Umfanges, erhebt die Arbeit keinen Anspruch auf Vollständigkeit.

Imagining Ancient Cities In Film

Author: Marta Garcia Morcillo
Editor: Routledge
ISBN: 1135013160
Size: 16,46 MB
Format: PDF, ePub, Mobi
Read: 269

In film imagery, urban spaces show up not only as spatial settings of a story, but also as projected ideas and forms that aim to recreate and capture the spirit of cultures, societies and epochs. Some cinematic cities have even managed to transcend fiction to become part of modern collective memory. Can we imagine a futuristic city not inspired at least remotely by Fritz Lang’s Metropolis? In the same way, ancient Babylon, Troy and Rome can hardly be shaped in popular imagination without conscious or subconscious references to the striking visions of Griffiths’ Intolerance, Petersen’s Troy and Scott’s Gladiator, to mention only a few influential examples. Imagining Ancient Cities in Film explores for the first time in scholarship film representations of cities of the Ancient World from early cinema to the 21st century. The volume analyzes the different choices made by filmmakers, art designers and screen writers to recreate ancient urban spaces as more or less convincing settings of mythical and historical events. In looking behind and beyond intended archaeological accuracy, symbolic fantasy, primitivism, exoticism and Hollywood-esque monumentality, this volume pays particular attention to the depiction of cities as faces of ancient civilizations, but also as containers of moral ideas and cultural fashions deeply rooted in the contemporary zeitgeist and in continuously revisited traditions.

The Film Studio

Author: Ben Goldsmith
Editor: Rowman & Littlefield Publishers
ISBN: 0742580024
Size: 15,18 MB
Format: PDF, ePub, Docs
Read: 137

The Film Studio sheds new light on the evolution of global film production, highlighting the role of film studios worldwide. The authors explore the contemporary international production environment, identifying various types of film studios and investigating the consequences for Hollywood, international film production, and the studio locations.

The Films Of Roberto Rossellini

Author: Peter Bondanella
Editor: Cambridge University Press
ISBN: 9780521398664
Size: 19,30 MB
Format: PDF, ePub
Read: 154

Studies seven films of the originator of Italian neorealism, Roberto Rossellini

Spaghetti Westerns

Author: Christopher Frayling
Editor: I.B.Tauris
ISBN: 9781845112073
Size: 17,17 MB
Format: PDF, ePub, Docs
Read: 155

A classic book on the production and cultural context of European Westerns


Author: Jerome Charyn
Editor: NYU Press
ISBN: 9780814715505
Size: 18,72 MB
Format: PDF, Kindle
Read: 418

Institutions shape every dimension of politics. This volume collects original essays on how such institutions are formed, operated, and changed, both in theory and in practice. Ranging across formal institutions of government such as legislatures, courts, and bureaucracies and intermediary institutions such as labor unions and party systems, the contributors show how these instruments of control give shape to the state, articulate its relationships, and express its legitimacy.Rethinking Political Institutionscaptures the state of the art in the study of the art of the state. Drawing on some of the leading scholars in the field, this volume includes essays on issues of social power, public policy and programs, judicial review, and cross-national institutions.Rethinking Political Institutionsis an essential addition to the debate on the significance of political institutions, in light of democracy, social change and power. Contributors:Elisabeth S. Clemens, Jon Elster, John Ferejohn, Terry M. Moe, Claus Offe, Paul Pierson, Ulrich K. Preuss, Rogers M. Smith, Kathleen Thelen, Mark Tushnet, R. Kent Weaver, Margaret Weir, Keith E. Whittington


Author: Roberto Burchielli
Editor: BE Editore
ISBN: 9788874930241
Size: 16,36 MB
Format: PDF
Read: 795

Encyclopedia Of Contemporary Italian Culture

Author: Gino Moliterno
Editor: Taylor & Francis
ISBN: 0415145848
Size: 13,36 MB
Format: PDF, Kindle
Read: 499

Over 900 entries offer rich, readable coverage of the diverse forms of post-1945 Italian culture, including history, society, art, film, food, sport, literature and music. Annotated further reading suggestions are given for English and Italian works.