Comportamento Organizzativo Fondamenti Psicologici Per L Azione Manageriale

Author: John W. jr. Slocum
ISBN: 9788820340858
Size: 17,37 MB
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Analysing Political Speeches

Author: Jonathan Charteris-Black
Editor: Macmillan International Higher Education
ISBN: 1137368322
Size: 14,28 MB
Format: PDF, ePub
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What makes a political speech 'great'? Which approaches can be used to analyse discourse? How can you use these to become a more persuasive communicator? Exploring speeches by public figures such as Barack Obama, David Cameron, J.F. Kennedy and Tony Blair, this textbook explains the ways in which political speeches can be analysed. It examines the role of language in speeches, and how it can be used to challenge or reinforce prevailing social, cultural and political attitudes. Analysing Political Speeches: ■ investigates a wide range of traditional and critical approaches to discourse analysis ■ illustrates discourse theories by worked examples ■ deconstructs famous political speeches in each chapter ■ provides exercises with commentaries, essential readings and a glossary Analysing Political Speeches brings theory to life with its practical, hands-on analysis. It will be an indispensable guide for students of language and communication at all levels.

Risotto For All Seasons

Author: Franco Luise
ISBN: 9788895056944
Size: 20,91 MB
Format: PDF, Docs
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The Empire Of Business

Author: Andrew Carnegie
Size: 11,30 MB
Format: PDF, Mobi
Read: 208
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Consumer Tribes

Author: Bernard Cova
Editor: Routledge
ISBN: 1136414673
Size: 10,22 MB
Format: PDF, ePub, Mobi
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Marketing and consumer research has traditionally conceptualized consumers as individuals- who exercise choice in the marketplace as individuals not as a class or a group. However an important new perspective is now emerging that rejects the individualistic view and focuses on the reality that human life is essentially social, and that who we are is an inherently social phenomenon. It is the tribus, the many little groups we belong to, that are fundamental to our experience of life. Tribal Marketing shows that it is not individual consumption of products that defines our lives but rather that this activity actually facilitates meaningful social relationships. The social ‘links’ (social relationships) are more important than the things (brands etc.) The aim of this book is therefore to offer a systematic overview of the area that has been defined as “cultures of consumption”- consumption microcultures, brand cultures, brand tribes, and brand communities. It is though these that students of marketing and marketing practitioners can begin to genuinely understand the real drivers of consumer behaviour. It will be essential to everyone who needs to understand the new paradigm in consumer research, brand management and communications management.

Me Mondo Economico

Size: 14,64 MB
Format: PDF
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Professional English In Use Ict

Author: Elena Marco Fabré
Editor: Ernst Klett Sprachen
ISBN: 9783125395855
Size: 12,32 MB
Format: PDF, Mobi
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Predictive Hr Analytics

Author: Dr Martin R. Edwards
Editor: Kogan Page Publishers
ISBN: 0749473924
Size: 12,91 MB
Format: PDF, ePub
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Where other functions of an organization deal in profits, sales growth, forecasts and strategic planning, the HR function is responsible for employee well-being, engagement and motivation. Such concerns do not immediately conjure up images of analytical know-how, despite the fact that in reality the management of such things often requires a lot of measurement and technical skill. Predictive HR Analytics provides a clear, accessible framework with which to understand and work with HR analytics at an advanced level, taking HR professionals through examples of particular predictive models so they can develop effective HR strategies based on evidence. Predictive HR Analytics will show step-by-step, using simple terms, how to carry out analysis (using the statistical package SPSS) and interpret the results, helping to communicate the potential of HR analytics and get the most out of the HR function, whether carrying out the analysis or briefing external consultants. The book will help deliver a credible and reliable service to businesses by providing metrics on which executives will be able to make sound business decisions. Online supporting resources include data sets for using alongside the book.

Business Psychology And Organisational Behaviour

Author: Eugene F. McKenna
Editor: Psychology Press
ISBN: 9780863776670
Size: 15,23 MB
Format: PDF, Mobi
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This student's text in psychology and business has been revised to reflect research and the needs of modern courses. Additional material covers such topics as cross-cultural issues, ethics, psychological testing and emotional intelligence, and chapter summaries and learning objectives are included.

Essentials Of Marketing

Author: Jim Blythe
Editor: Pearson Higher Ed
ISBN: 1292100087
Size: 12,22 MB
Format: PDF, ePub, Mobi
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Essentials of Marketing, sixth edition, provides an accessible, lively and engaging introduction to marketing. Taking a practical, tactical approach, the authors cover traditional marketing techniques and theories, as well as offering the most up to date critical perspectives. Using contemporary case studies, in-chapter examples and suggestions for further reading the book provides everything an undergraduate or CIM student needs to excel in their discipline. The book is further complemented by a full range of online resources, including video cases, self-test questions, power-point slides and an instructor’s manual. Professor Jim Blythe is the author of eighteen textbooks and over fifty journal articles. A former sales manager and marketing consultant, he has taught at universities in the UK, France, Germany, Japan and Zambia. He is widely travelled, and holds a private pilot’s licence. Jane Martin is a senior lecturer in Marketing and Marketing Programme Leader at the University of Chester. She has taught in Universities in the UK and China and has previously been a company director and worked in business-to-business marketing. She has also been a member of the Chartered Institute of Marketing for a number of years.