Cross Media Le Nuove Narrazioni

Author: max giovagnoli
Editor: Apogeo Editore
ISBN: 8850311613
Size: 15,74 MB
Format: PDF, Kindle
Read: 239
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Le Nuove Narrazioni sono come i pollini, sono dovunque. Passano da un mezzo di comunicazione all’altro e contaminano il cinema con i videogames, la pubblicità con il mobile, la letteratura con la tv e i social network, i fumetti con il web e le performance spettacolari. I nuovi narratori sono utenti, scrittori e player, individui o communities che re-inventano i brand mondiali dell’intrattenimento (da Star Wars a Harry Potter, World of Warcraft ecc.) per mezzo di forme alternative di racconto diffuse in tutto il mondo. È la X-Media Generation, la generazione dei “media incrociati” che si esprime attraverso fanfiction e web-serial, romanzi collettivi e d-cinema, spot e games ambientati in universi reali e virtuali. Le Nuove Narrazioni di oggi e di domani, esplorate in questo saggio con decine di esempi, mostrano agli studiosi e agli appassionati della comunicazione e del racconto come i new media ci stanno chiamando a sperimentare modi sempre più interattivi per narrare, nell’intrattenimento come nella pubblicità, nella comunicazione d’impresa come nell’edutainment, nell’informazione e nella scrittura creativa. Sembra un’istantanea scattata nel futuro. È, invece, il ritratto di un nuovo habitat in cui abbiamo già iniziato a raccontare diversamente le nostre storie.

Yod Cinema Comunicazione E Dialogo Tra Saperi Vol 1 2 2009

Author:
Editor: Effata Editrice IT
ISBN: 8874025041
Size: 13,48 MB
Format: PDF, Kindle
Read: 162
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Media And The City

Author: Simone Tosoni
Editor: Cambridge Scholars Publishing
ISBN: 1443864145
Size: 12,36 MB
Format: PDF, Docs
Read: 102
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The percentage of people living in cities and the adoption rates of communication technologies continue to grow across the planet. Our age has come to be defined as one of urbanism and communication; but how are those two intertwined? How do they shape each other? Where and in which ways do they diverge, support or fold into each other? As new tensions emerge and old ones find new solutions, social sciences are forced into a dialogue with media studies and urban studies in order to make sense of the new reality. New theoretical and methodological paradigms are urgently needed, and can be produced only through a fertile and eclectic dialogue. This volume presents some of the latest research in this exciting, cross-disciplinary field. Issues of conflict, mobility, crime, art, memory, ethnicity, identity, and city marketing and branding come under rigorous scrutiny in their mutual and constitutive relationship with urban space and communicative technologies and practices. The volume is divided into three broad sections. The first section deals with the role of media in the social production of urban space – that is, with how media interact with other forces in giving shape to the materiality of the city. The second section deals with how urban space acts as a context for a variety of media-related practices – especially in relation to the popularization of mobile geo-localization technologies which have given us mass phenomena such as Foursquare. The third and final section deals with how urban space is mediatised and communicated through ICTs – or in other terms, how urban space is represented by specific media through specific discursive strategies.

Transmedia Storytelling

Author: Max Giovagnoli
Editor: Lulu.com
ISBN: 1105062589
Size: 15,67 MB
Format: PDF, ePub, Mobi
Read: 346
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Transmedia Storytelling explores the theories and describes the use of the imagery and techniques shared by producers, authors and audiences of the entertainment, information and brand communication industries as they create and develop their stories in this new, interactive ecosystem.

Creativit Digitale Come Liberare Il Potenziale Delle Nuove Tecnologie

Author: Giulio Lughi
Editor: FrancoAngeli
ISBN: 8891709794
Size: 11,56 MB
Format: PDF, Mobi
Read: 641
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Un quadro interpretativo e una serie di indicazioni operative per cogliere il nesso strategico che connette la libera spinta della Creatività alle potenzialità procedurali del Digitale. Un testo per studenti, docenti, progettisti, pubblicitari e creativi

Letture

Author:
Editor:
ISBN:
Size: 15,30 MB
Format: PDF, ePub, Mobi
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Formare Con Il Cinema Questioni Di Teoria E Di Metodo

Author: AA. VV.
Editor: FrancoAngeli
ISBN: 8856872412
Size: 14,51 MB
Format: PDF, ePub, Docs
Read: 201
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25.1.20

The Transmedia Way A Storytellers Communicators And Designers Guide To The Galaxy

Author: Max Giovagnoli
Editor: Lulu.com
ISBN: 9781387386512
Size: 12,67 MB
Format: PDF, Mobi
Read: 311
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This book is an essay and a professional guide at the same time. It consists of all the most important masterworks and experiences, and is a "captain's log" with 100 examples of the most relevant and original transmedia universes invented over the past years, from America to Europe, from Asia to Africa and Australia. The discussion is endorsed by the presence of first rated professionals and academics who list among the most important international producers, authors and scholars in transmedia history. Angry Birds and the Marvel Cinematic Universe, Mr. Robot and Games of Thrones, The Dark Knight, Westworld and Hunger Games, Avatar and Assassin's Creed, LOST and Prometheus, Sin City, Mad Man and Halo, Dexter and Star Wars or brands like BMW and Burberry, Chanel and LEGO, HBO and Coke, IKEA, Harley Davidson and Discovery Channel.

Imaginary Films In Literature

Author:
Editor: Brill | Rodopi
ISBN: 9004306331
Size: 11,78 MB
Format: PDF
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Alternating theoretical essays with case studies, Imaginary Films in Literature focuses on a particular and suggestive form of ekphrasis: the description of imaginary, non-existent movies.

A Creator S Guide To Transmedia Storytelling How To Captivate And Engage Audiences Across Multiple Platforms

Author: Andrea Phillips
Editor: McGraw Hill Professional
ISBN: 0071791531
Size: 13,64 MB
Format: PDF
Read: 480
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The First How-To Strategy Guide to Transmedia Storytelling “Phillips’s book is a powerful tool for anyone who wants to make a career for him- or herself within the world of transmedia. Through her guidance, the reader is able to understand the fundamentals of transmedia and the power it can have when used with a compelling and strong story." —David Gale, Executive Vice President, MTV Cross Media “Transmedia storytelling is a bold and exciting new arena for creativity and innovation. . . . Andrea Phillips provides a compelling, thoughtful, and clear guide to a next generation of creators in this medium. She demystifies the process and proves that you, too, can push the envelope and be part of the future of storytelling.” —Michelle Satter, Founding Director, Sundance Institute Feature Film Program “An excellent and fair-minded primer and survey of the underpinnings and fast-evolving techniques behind multiplatform narrative. Andrea Phillips is one of a small handful of writers capable of both practicing and clearly conveying the principles of transmedia storytelling. Highly recommended!” —Jeff Gomez, CEO, Starlight Runner Entertainment “A no-nonsense guide for the fun-filled and strangely awesome world of transmedia storytelling.” —C. C. Chapman, coauthor of Content Rules and Amazing Things Will Happen Includes Q&A sessions with the world’s leading experts in transmedia storytelling About the Book: What is transmedia storytelling and what can it do for you? It’s the buzzword for a new generation—a revolutionary technique for telling stories across multiple media platforms and formats—and it’s rapidly becoming the go-to strategy for a wide variety of businesses. If you work in marketing, entertaining, or advertising, transmedia storytelling is a must-have tool for pulling people into your world. Why do you need A Creator’s Guide to Transmedia Storytelling? If you want to attract, engage, and captivate your audience, you need this book. Written by an award-winning transmedia creator and renowned games designer, this book shows you how to utilize the same marketing tools used by heavy-hitters such as HBO, Disney, Ford, and Sony Pictures—at a fraction of the cost. You’ll learn how to: Choose the right platforms for your story Decide whether to DIY or outsource work Find and keep a strong core production team Make your audience a character in your story Get the funding you need—and even make a profit Forge your own successful transmedia career With these proven media-ready strategies, you’ll learn how to generate must-read content, must-see videos, and must-visit websites that will only grow bigger as viewers respond, contribute, and spread the word. You’ll create major buzz with structures such as alternate reality games and fictional character sites—or even “old-fashioned” platforms such as email and phone calls. The more you connect to your audience and the more you get them involved in the storytelling process, the more successful you will be. This isn’t the future. This is now. This is how you tell your story, touch your audience, and take your game to the next level—through transmedia storytelling.