Cross Media Le Nuove Narrazioni

Autore: max giovagnoli
Editore: Apogeo Editore
ISBN: 8850311613
Grandezza: 69,73 MB
Formato: PDF, ePub, Mobi
Vista: 436
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Le Nuove Narrazioni sono come i pollini, sono dovunque. Passano da un mezzo di comunicazione all’altro e contaminano il cinema con i videogames, la pubblicità con il mobile, la letteratura con la tv e i social network, i fumetti con il web e le performance spettacolari. I nuovi narratori sono utenti, scrittori e player, individui o communities che re-inventano i brand mondiali dell’intrattenimento (da Star Wars a Harry Potter, World of Warcraft ecc.) per mezzo di forme alternative di racconto diffuse in tutto il mondo. È la X-Media Generation, la generazione dei “media incrociati” che si esprime attraverso fanfiction e web-serial, romanzi collettivi e d-cinema, spot e games ambientati in universi reali e virtuali. Le Nuove Narrazioni di oggi e di domani, esplorate in questo saggio con decine di esempi, mostrano agli studiosi e agli appassionati della comunicazione e del racconto come i new media ci stanno chiamando a sperimentare modi sempre più interattivi per narrare, nell’intrattenimento come nella pubblicità, nella comunicazione d’impresa come nell’edutainment, nell’informazione e nella scrittura creativa. Sembra un’istantanea scattata nel futuro. È, invece, il ritratto di un nuovo habitat in cui abbiamo già iniziato a raccontare diversamente le nostre storie.


Grandezza: 55,17 MB
Formato: PDF, Mobi
Vista: 6055
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Formare Con Il Cinema Questioni Di Teoria E Di Metodo

Autore: AA. VV.
Editore: FrancoAngeli
ISBN: 8856872412
Grandezza: 24,18 MB
Formato: PDF, ePub, Mobi
Vista: 2343
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A Creator S Guide To Transmedia Storytelling How To Captivate And Engage Audiences Across Multiple Platforms

Autore: Andrea Phillips
Editore: McGraw Hill Professional
ISBN: 0071791531
Grandezza: 29,60 MB
Formato: PDF, ePub, Mobi
Vista: 4843
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The First How-To Strategy Guide to Transmedia Storytelling “Phillips’s book is a powerful tool for anyone who wants to make a career for him- or herself within the world of transmedia. Through her guidance, the reader is able to understand the fundamentals of transmedia and the power it can have when used with a compelling and strong story." —David Gale, Executive Vice President, MTV Cross Media “Transmedia storytelling is a bold and exciting new arena for creativity and innovation. . . . Andrea Phillips provides a compelling, thoughtful, and clear guide to a next generation of creators in this medium. She demystifies the process and proves that you, too, can push the envelope and be part of the future of storytelling.” —Michelle Satter, Founding Director, Sundance Institute Feature Film Program “An excellent and fair-minded primer and survey of the underpinnings and fast-evolving techniques behind multiplatform narrative. Andrea Phillips is one of a small handful of writers capable of both practicing and clearly conveying the principles of transmedia storytelling. Highly recommended!” —Jeff Gomez, CEO, Starlight Runner Entertainment “A no-nonsense guide for the fun-filled and strangely awesome world of transmedia storytelling.” —C. C. Chapman, coauthor of Content Rules and Amazing Things Will Happen Includes Q&A sessions with the world’s leading experts in transmedia storytelling About the Book: What is transmedia storytelling and what can it do for you? It’s the buzzword for a new generation—a revolutionary technique for telling stories across multiple media platforms and formats—and it’s rapidly becoming the go-to strategy for a wide variety of businesses. If you work in marketing, entertaining, or advertising, transmedia storytelling is a must-have tool for pulling people into your world. Why do you need A Creator’s Guide to Transmedia Storytelling? If you want to attract, engage, and captivate your audience, you need this book. Written by an award-winning transmedia creator and renowned games designer, this book shows you how to utilize the same marketing tools used by heavy-hitters such as HBO, Disney, Ford, and Sony Pictures—at a fraction of the cost. You’ll learn how to: Choose the right platforms for your story Decide whether to DIY or outsource work Find and keep a strong core production team Make your audience a character in your story Get the funding you need—and even make a profit Forge your own successful transmedia career With these proven media-ready strategies, you’ll learn how to generate must-read content, must-see videos, and must-visit websites that will only grow bigger as viewers respond, contribute, and spread the word. You’ll create major buzz with structures such as alternate reality games and fictional character sites—or even “old-fashioned” platforms such as email and phone calls. The more you connect to your audience and the more you get them involved in the storytelling process, the more successful you will be. This isn’t the future. This is now. This is how you tell your story, touch your audience, and take your game to the next level—through transmedia storytelling.

The Transmedia Way A Storytellers Communicators And Designers Guide To The Galaxy

Autore: Max Giovagnoli
ISBN: 9781387386512
Grandezza: 61,25 MB
Formato: PDF
Vista: 7983
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This book is an essay and a professional guide at the same time. It consists of all the most important masterworks and experiences, and is a "captain's log" with 100 examples of the most relevant and original transmedia universes invented over the past years, from America to Europe, from Asia to Africa and Australia. The discussion is endorsed by the presence of first rated professionals and academics who list among the most important international producers, authors and scholars in transmedia history. Angry Birds and the Marvel Cinematic Universe, Mr. Robot and Games of Thrones, The Dark Knight, Westworld and Hunger Games, Avatar and Assassin's Creed, LOST and Prometheus, Sin City, Mad Man and Halo, Dexter and Star Wars or brands like BMW and Burberry, Chanel and LEGO, HBO and Coke, IKEA, Harley Davidson and Discovery Channel.

The World Of Shamanism

Autore: Roger N. Walsh
Editore: Llewellyn Worldwide
ISBN: 0738705756
Grandezza: 19,30 MB
Formato: PDF, ePub, Docs
Vista: 4305
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This objective exploration of shamanism and its place in contemporary life leaves no stone unturned as Dr. Walsh examines shamanistic traditions throughout history, and how they intersect with modern psychology and metaphysical studies.

Imaginary Films In Literature

Editore: Brill | Rodopi
ISBN: 9004306331
Grandezza: 37,84 MB
Formato: PDF, Docs
Vista: 3262
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Alternating theoretical essays with case studies, Imaginary Films in Literature focuses on a particular and suggestive form of ekphrasis: the description of imaginary, non-existent movies.

Assistive Technology Assessment Handbook

Autore: Stefano Federici
Editore: CRC Press
ISBN: 1439838666
Grandezza: 72,50 MB
Formato: PDF, Kindle
Vista: 2149
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The process of matching a person who has a disability with the most appropriate assistive technology requires a series of assessments, typically administered by multidisciplinary teams at specialized centers for technical aid. Assistive Technology Assessment Handbook fills the need for a reference that helps assistive technology experts perform assessments that more effectively connect the person and the technology. Emphasizing the well-being of the individual with a disability, the book proposes an ideal model of the assistive technology assessment process and outlines how this model can be applied in practice internationally. Organized into three parts, the handbook: Gives readers a toolkit for performing assessments Describes the roles of the assessment team members, among them the new profession of the psychotechnologist, who is skilled in understanding individuals and their psychosocial and technological needs and preferences Reviews cutting-edge technologies for rehabilitation and independent living, including brain–computer interfaces and microswitches The book synthesizes information scattered throughout the international literature, focusing on aspects that are particularly representative or innovative. It also addresses the challenges posed by the variety of health and social care systems and the different ways that individuals who need aid are defined—are they users, patients, clients, or consumers, and how does that affect the assessment? Edited by Stefano Federici and Marcia J. Scherer, internationally renowned leaders in the field of assistive technology assessment, this cross-cultural handbook includes contributions from leading experts across five continents. Guiding readers in matching the person and the appropriate assistive technology, it offers a framework for future practice and research. Listen to Stefano Federici talk about the handbook.

Playing With Power In Movies Television And Video Games

Autore: Marsha Kinder
Editore: Univ of California Press
ISBN: 0520077768
Grandezza: 18,43 MB
Formato: PDF, Docs
Vista: 5904
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"A very productive, thought-provoking analysis of new transformations in today's narrative media and their interpretations of the child-spectator."—Dana Polan, Editor,Cinema Journal

The Internet Galaxy

Autore: Manuel Castells
Editore: Oxford University Press on Demand
ISBN: 9780199255771
Grandezza: 23,98 MB
Formato: PDF
Vista: 3668
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Castells helps us understand how the Internet came into being and how it is affecting every area of human life. This guide reveals the Internet's huge capacity to liberate, but also its possibility to exclude those who do not have access to it.