E Commerce La Guida Definitiva

Autore: Daniele Vietri
Editore: HOEPLI EDITORE
ISBN: 8820369796
Grandezza: 36,36 MB
Formato: PDF, Mobi
Vista: 7517
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Stiamo vivendo una grande rivoluzione imprenditoriale. Le persone e le cose sono sempre più connesse online e offline. Le identità fisiche coincidono con le identità digitali e i consumatori si aspettano di trovare beni e servizi in ogni punto di contatto si possa avere con le aziende. Essere presenti online non è più solo una necessità, ma la condizione per esistere come impresa. Il commercio del futuro è fatto di presenza online, di acquisti via mobile, di esperienza del consumatore e di nuovi modelli di business. Da qui la necessità di costruire un e-commerce che venda: quali sono gli investimenti necessari, gli errori da evitare e le strategie da adottare per rendere profittevole il nuovo canale web prima dei propri competitor. Nell'era del "social-commerce e del mobile-commerce", il negozio online non è solo un ulteriore punto vendita, ma diventa la piattaforma attraverso la quale coordinare tutta la presenza online dell'azienda.

Il Manuale Di Google Adsense La Guida Definitiva Al Pi Famoso E Popolare Programma Pubblicitario Del Web

Autore: Stefano Calicchio
Editore:
ISBN: 8868551640
Grandezza: 50,38 MB
Formato: PDF, Kindle
Vista: 5784
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Guadagnare con Adsense è facile, ma solo se sapete come fare! Adsense può essere davvero il sistema perfetto per ottenere il reddito che tutti hanno sempre sognato. Gestire un account adsense è semplice, facile e soprattutto molto remunerativo. Non vi richiede di rispettare orari e non vi espone ai soprusi di un capo stressato. Potete monetizzare il vostro sito o blog ed i vostri annunci adsense da qualsiasi parte del mondo, in qualsiasi ora della giornata, costruendovi su misura lo stile di vita che meritate davvero. Per riuscirci però, non basta improvvisare. E’ necessario studiare ed applicare con continuità le tecniche esposte in questa guida, approfondendo gli argomenti sul web e tenendosi sempre aggiornati sulle novità del mestiere. Acquistate questo pratico manuale passo a passo e liberate finalmente il vostro potenziale economico con il web!

Web Analytics 2 0

Autore: Avinash Kaushik
Editore: John Wiley & Sons
ISBN: 0470529393
Grandezza: 24,52 MB
Formato: PDF, ePub, Mobi
Vista: 6125
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Internet.

Advanced Web Metrics With Google Analytics

Autore: Brian Clifton
Editore: John Wiley & Sons
ISBN: 111823958X
Grandezza: 63,55 MB
Formato: PDF, ePub, Mobi
Vista: 4630
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This book is intended for use by customers using Google Classic Analytics and does not cover the newer Google Universal Analytics or related Google Tag Manager. Google Analytics is the free tool used by millions of web site owners to assess the effectiveness of their efforts. Its revised interface and new features will offer even more ways to increase the value of your web site, and this book will teach you how to use each one to best advantage. Featuring new content based on reader and client requests, the book helps you implement new methods and concepts, track social and mobile visitors, use the new multichannel funnel reporting features, understand which filters to use, and much more. Gets you up and running with all the new tools in the revamped Google Analytics, and includes content requested by readers and users especially for new GA users Covers social media analytics features, advanced segmentation displays, multi-dashboard configurations, and using Top 20 reports Provides a detailed best-practices implementation guide covering advanced topics, such as how to set up GA to track dynamic web pages, banners, outgoing links, and contact forms Includes case studies and demonstrates how to optimize pay-per-click accounts, integrate AdSense, work with new reports and reporting tools, use ad version testing, and more Make your web site a more effective business tool with the detailed information and advice about Google Analytics in Advanced Web Metrics with Google Analytics, 3nd Edition.

Wordpress Dalla A Alla W

Autore: Roberto Travagliante
Editore: Roberto Travagliante
ISBN: 8890727004
Grandezza: 78,66 MB
Formato: PDF, ePub
Vista: 3827
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Dal fondatore de "Il Bloggatore", uno dei più importanti portali di informatica in Italia dal 2008 al 2013, la guida di cui hai bisogno per conoscere tutti i segreti di WordPress e creare un blog di successo. Un viaggio emozionante che ti permetterà di scoprire tutto ciò che c'è da sapere su WordPress e sul fantastico mondo dei blog. Ben 15 capitoli (oltre 200 pagine) ricchi di contenuti e informazioni dettagliate per entrare a pieno titolo nel mondo dei blog! Con WordPress dalla "A" alla "W" potrai: - Creare subito il tuo blog, utilizzando un solido CMS come WordPress - Sfruttare i punti di forza di WordPress e configurarlo al meglio per ottenere il tuo blog di successo - Acquisire l'apprezzamento degli utenti e migliorare la tua presenza on-line - Guadagnare con il tuo blog. Scritta in modo chiaro e organizzato, senza fronzoli, da un webmaster di grande esperienza nel settore del blogging, questa edizione è realizzata per soddisfare le esigenze di tutti, dal blogger alle prime armi al webmaster più esperto! Maggiori info sul sito dell'autore: http://www.travagliante.com

Berlusconi

Autore: Alan Friedman
Editore: Hachette Books
ISBN: 0316301965
Grandezza: 33,44 MB
Formato: PDF, ePub
Vista: 2078
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Before there was real estate tycoon cum President-Elect Donald J. Trump, there was Silvio Berlusconi, the billionaire media mogul turned prime minster who dominated Italian life for the past twenty years. In a candid, warts-and-all portrait of the leader who played hard in office and in private life. From the bunga-bunga parties to his most secret moments with world leaders, this biography is rich in anecdotes and revelations involving Barack Obama, Hillary Clinton, George W. Bush, Vladimir Putin, Mikhail Gorbachev, Tony Blair, Nicolas Sarkozy, Angela Merkel , and many others. Berlusconi's incredible rise to power started from nothing. A self-created man, he was a cruise ship crooner as a young man, became a real estate tycoon in the '70s, started the first commercial television network in history, and turned AC Milan into a world-class soccer club. And that was all before he survived the squalid swampland of Italian politics to become prime minister who has not only served the longest in Italian history, but also has generated the most controversy of arguably any world leader today.

Hadoop For Dummies

Autore: Dirk deRoos
Editore: John Wiley & Sons
ISBN: 1118607554
Grandezza: 70,65 MB
Formato: PDF, Mobi
Vista: 5597
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Let Hadoop For Dummies help harness the power of your data and rein in the information overload Big data has become big business, and companies and organizations of all sizes are struggling to find ways to retrieve valuable information from their massive data sets with becoming overwhelmed. Enter Hadoop and this easy-to-understand For Dummies guide. Hadoop For Dummies helps readers understand the value of big data, make a business case for using Hadoop, navigate the Hadoop ecosystem, and build and manage Hadoop applications and clusters. Explains the origins of Hadoop, its economic benefits, and its functionality and practical applications Helps you find your way around the Hadoop ecosystem, program MapReduce, utilize design patterns, and get your Hadoop cluster up and running quickly and easily Details how to use Hadoop applications for data mining, web analytics and personalization, large-scale text processing, data science, and problem-solving Shows you how to improve the value of your Hadoop cluster, maximize your investment in Hadoop, and avoid common pitfalls when building your Hadoop cluster From programmers challenged with building and maintaining affordable, scaleable data systems to administrators who must deal with huge volumes of information effectively and efficiently, this how-to has something to help you with Hadoop.

Pervasive Information Architecture

Autore: Andrea Resmini
Editore: Elsevier
ISBN: 0123820952
Grandezza: 23,30 MB
Formato: PDF, Mobi
Vista: 9630
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Pervasive Information Architecture explains the ‘why’ and ‘how’ of pervasive information architecture (IA) through detailed examples and real-world stories. It offers insights about trade-offs that can be made and techniques for even the most unique design challenges. The book will help readers master agile information structures while meeting their unique needs on such devices as smart phones, GPS systems, and tablets. The book provides examples showing how to: model and shape information to adapt itself to users’ needs, goals, and seeking strategies; reduce disorientation and increase legibility and way-finding in digital and physical spaces; and alleviate the frustration associated with choosing from an ever-growing set of information, services, and goods. It also describes relevant connections between pieces of information, services and goods to help users achieve their goals. This book will be of value to practitioners, researchers, academics, andstudents in user experience design, usability, information architecture, interaction design, HCI, web interaction/interface designer, mobile application design/development, and information design. Architects and industrial designers moving into the digital realm will also find this book helpful. *Master agile information structures while meeting the unique user needs on such devices as smart phones, GPS systems, and tablets *Find out the ‘why’ and ‘how’ of pervasive information architecture (IA) through detailed examples and real-world stories *Learn about trade-offs that can be made and techniques for even the most unique design challenges

The Internet For Dummies

Autore: John R. Levine
Editore: John Wiley & Sons
ISBN: 9780470610527
Grandezza: 76,64 MB
Formato: PDF, ePub, Docs
Vista: 5045
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Magento 1 8 Development Cookbook

Autore: Bart Delvaux
Editore: Packt Publishing Ltd
ISBN: 1782163336
Grandezza: 75,50 MB
Formato: PDF, ePub, Docs
Vista: 6773
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A collection of straightforward and practical recipes filled with examples to build a faster and more impressive Magento store. The recipes will provide you step-by-step instructions for installing, customizing, and managing your Magento store. If you are a developer with minor PHP knowledge and you want to start with Magento development, this book is for you. With its specially tailored recipes, we will guide you from simple development in Magento to the more advanced stuff. Even if you are an experienced Magento developer, some recipes in this book will interest you. The other recipes will serve as a good reference to look at.