Fondamenti Di Marketing

Author: Jim Blythe
Editor:
ISBN: 9788871929590
Size: 14,16 MB
Format: PDF, Docs
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Fondamenti Di Marketing

Author: Richard P. Bagozzi
Editor:
ISBN: 9788815082206
Size: 11,21 MB
Format: PDF, Mobi
Read: 668
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Destination Management

Author: Harald Pechlaner
Editor: Touring
ISBN: 9788836520893
Size: 10,14 MB
Format: PDF, ePub, Docs
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Fondamenti Di Marketing Turistico Territoriale

Author: Giovanni Peroni
Editor:
ISBN: 9788856801231
Size: 16,97 MB
Format: PDF, Kindle
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Web Che Funziona Guida Ai Fondamenti Del Marketing Digitale

Author: Paolo Maffei
Editor: Paolo Maffei
ISBN: 8867550284
Size: 13,91 MB
Format: PDF
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"Web che funziona. Guida ai fondamenti del marketing digitale”, di Paolo Maffei a cura di Roberto Lo Jacono. Internet ha da tempo introdotto nuove regole nel mondo della comunicazione, del marketing e, più in generale, del “fare impresa”. Le aziende, di fronte alle possibilità comunicative offerte dai nuovi media, si trovano spesso in difficoltà non solo nel capire come utilizzarle, come valutare gli investimenti, nel comprendere i principi del monitoraggio, i key performance indicators e nel definire le eventuali azioni correttive. Per evitare spese inutili, rischi eccessivi o approcci riduttivi, occorre cogliere gli elementi alla base di queste nuove regole in modo da poter effettuare scelte più autonome e consapevoli. Questo libro vi fornisce gli elementi necessari per comprendere le dinamiche alla base del marketing digitale, che sia esso rivolto alle aziende o che sia utile alla promozione di noi stessi ;-)

Tourism Local Systems And Networking

Author: Luciana Lazzeretti
Editor: Routledge
ISBN: 1136353216
Size: 20,31 MB
Format: PDF, ePub
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This book focuses on the role of networking, cooperation and partnership in destination management in response to the changing environment of the tourism industry. Firms and institutions are nowadays required to implement drastic management changes: they must adopt a systemic approach and become actively involved in formal and informal networks in order to increase efficiency and product quality, to gain a sustainable edge and face the competitive context. The work is dedicated to deepening the topics of the "Networking and Tourism Local System" session of the 12th ATLAS 2004 Annual Conference, "Networking & Partnership in Destination Development & Management", held in Naples. From a theoretical point of view, the papers included herein relate to two macro reference areas: applied economics and managerial sciences. The analysis range from national to local levels and focus on strategies, policies, and project experiences. Several cases from different areas (Finland, France, Ireland, Italy, Malaysia, Portugal, Spain, Sweden) are examined and provide features and issues that can be applied beyond the cultural and economic contexts.

Strumenti E Percorsi Di Marketing Aziendale E Del Territorio

Author: Trio
Editor: FrancoAngeli
ISBN: 8856801930
Size: 19,22 MB
Format: PDF
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Marketing And Customer Loyalty

Author: Mauro Cavallone
Editor: Springer
ISBN: 3319519913
Size: 16,82 MB
Format: PDF
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This book analyzes the evolution of marketing and the ways in which marketing actions can be rendered more effective, before setting out a new approach to marketing, termed The Extra Step (TES) in recognition of the importance that it attributes to the final extra step in enhancing the effectiveness of marketing efforts. Readers will find clear description of the pathway from purchase to loyalty and the various means of developing customer loyalty. It is explained how the TES approach goes one step further by considering the consumer as a partner whose involvement during the production and fine tuning phase of products and services can help to increase the efficiency of customer loyalty actions implemented by companies. The theoretical analysis is supported by observations and empirical evidence relating to the concepts and benefits of the TES approach. These examples concern firms in Italy, Europe, and the United States, including insurance agencies, pharmaceutical companies and pharmacies, and food distribution companies. The TES approach is of wide relevance and especially valid for the service sector.

Modelli E Strategie Di Marketing

Author: Fabio Pammolli
Editor: FrancoAngeli
ISBN: 9788846463807
Size: 19,14 MB
Format: PDF, ePub
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Essentials Of Marketing

Author: Jim Blythe
Editor: Pearson Higher Ed
ISBN: 1292100087
Size: 11,26 MB
Format: PDF, ePub
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Essentials of Marketing, sixth edition, provides an accessible, lively and engaging introduction to marketing. Taking a practical, tactical approach, the authors cover traditional marketing techniques and theories, as well as offering the most up to date critical perspectives. Using contemporary case studies, in-chapter examples and suggestions for further reading the book provides everything an undergraduate or CIM student needs to excel in their discipline. The book is further complemented by a full range of online resources, including video cases, self-test questions, power-point slides and an instructor’s manual. Professor Jim Blythe is the author of eighteen textbooks and over fifty journal articles. A former sales manager and marketing consultant, he has taught at universities in the UK, France, Germany, Japan and Zambia. He is widely travelled, and holds a private pilot’s licence. Jane Martin is a senior lecturer in Marketing and Marketing Programme Leader at the University of Chester. She has taught in Universities in the UK and China and has previously been a company director and worked in business-to-business marketing. She has also been a member of the Chartered Institute of Marketing for a number of years.