Galateo Ovvero L Arte Di Comportarsi Evitando Inutili Imbarazzi E Comunicare Positivo

Author: Mario Mandrelli
Editor: Giunti Editore
ISBN: 9788844018931
Size: 10,21 MB
Format: PDF, Mobi
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Quarantatre Letture

Author: Bartolomeo Di Monaco
Editor: Marco Valerio
ISBN:
Size: 11,90 MB
Format: PDF, Docs
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Keats

Author: John Keats
Editor:
ISBN:
Size: 13,66 MB
Format: PDF, ePub
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Beyond The Canon

Author: M. Grever
Editor: Springer
ISBN: 0230599249
Size: 16,66 MB
Format: PDF, Docs
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'Beyond the Canon' deals with recent politicized processes of canonization and its implications for historical culture in a globalizing and postcolonial world. The volume discusses the framing and transmission of historical knowledge and its consequences for the construction of narratives and the teaching of history in multicultural environments.

Strategic Hotel Motel Marketing

Author: David A. Troy
Editor: Amer Hotel & Motel Assn
ISBN:
Size: 10,52 MB
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Loose Ends

Author: James Hillman
Editor:
ISBN:
Size: 19,19 MB
Format: PDF, ePub, Docs
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Not My Mother S Sister

Author: Astrid Henry
Editor: Indiana University Press
ISBN: 9780253217134
Size: 13,21 MB
Format: PDF, Docs
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Rebellious generations and the emergence of new feminisms.

Conversations With Julian Barnes

Author: Julian Barnes
Editor: Univ. Press of Mississippi
ISBN: 9781604732047
Size: 12,79 MB
Format: PDF, Kindle
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Conversations with Julian Barnes collects eighteen interviews, conducted over nearly three decades, by journalists and correspondents throughout the world with the author (b. 1946) of such highly praised novels as Flaubert's Parrot and Arthur & George. The interviews collectively address the entirety of Julian Barnes's varied works and provide readers the most vivid portrait yet of contexts and influences behind his ten novels, his short stories, and his essays. The interviews focus not only on the author's fiction but also on his essays, translations, and pseudonymous writings. Barnes's evolving understanding of the themes developed in his works (history, truth, love, art, and death), his views on the art of the writing process, and the role of authors in contemporary society are also discussed at length.

The Dialogical Self

Author: H. J. M. Hermans
Editor:
ISBN:
Size: 14,91 MB
Format: PDF, ePub, Mobi
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Contemporary research in personality, social psychology, and sociology has renewed an interest in the "self." This volume argues that the "self" may consist of multiple "selves" any of which may interact with each other in a dialogical fashion. The "self" is presented as a non-unitary embodiment that transcends the limits of individualism and rationalism. Beginning with a philosophic discussion of the "self," this volume discusses the decentralization of the "self" in narrative psychology, the retreat of the omniscient narrator in literary sciences, the genesis of self-knowledge in children, and the concept of modern society as a multiplicity of collective voices.

Disruption

Author: Jean-Marie Dru
Editor: Wiley
ISBN:
Size: 18,27 MB
Format: PDF, Kindle
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Disruption? It's nothing new. Just look at any of the breakthrough business ideas of the last thirty years-from Federal Express overnight delivery to Saturn's fixed sticker price-and you'll see a perfect example of the principle of disruption in action. Still, do you really understand what makes these ideas great? On an intuitive level, maybe, but can you articulate it clearly, reproduce it to create your own business breakthroughs, and make it an integral part of how your company operates? Probably not-unless, of course, you're already familiar with the principles and practices spelled out in Disruption, the groundbreaking new book by global advertising and marketing authority Jean-Marie Dru. To put it simply, disruption is about uncovering the culturally embedded biases and conventions that shape standard approaches to business thinking and get in the way of clear, creative thinking. It's about shattering those biases and conventions and setting creativity free to forge a radical new vision of a product, brand, or service. It's about spearheading change rather than reacting to it. In Disruption, Dru shows you how to harness the enormous potential of this concept. He introduces innovative strategies for breaking down creative barriers and shows you how to analyze traditional approaches from new perspectives. Next, he provides valuable tools for identifying and cataloging conventions, including "what if," "multicultural analysis," and the "disruption bank." He then demonstrates-with the help of dozens of galvanizing examples from around the world-how to apply this knowledge systematically to create innovative competitive strategies, marketing campaigns, and operations plans that can revitalize your company or department. Disruption is must reading for all advertising and marketing professionals, as well as business people who understand the value of creativity. Praise for Disruption "Dru offers not just a convincing context but a successful methodology for breaking out of creative ruts. There's nothing like stirring up a little turbulence to get new thoughts flying. In this book, Dru tells how to pump new energy into brands, with fresh, even revolutionary thinking." -Aldo Papone Senior Advisor, American Express Company "Dru's advertising theories in Disruption are nontraditional, which is exactly what you need to regain the interest and trust of today's consumers." -Scott Bedbury Senior Vice President, Marketing, Starbucks Coffee Company "Disruption is all about risk-taking, trusting your intuition, and rejecting the way things are supposed to be. Disruption goes way beyond advertising, it forces you to think about where you want your brand to go and how to get there." -Richard Branson Founder and Chairman of Virgin Group of Companies. "I read Disruption with admiration and recognition. The neat marketing premise of disruption, as articulated, is brilliant. The case studies are compelling . . . making this an unusually easy read." -Owen J. Lipstein Editor-in-Chief, Psychology Today, Spy, Mother Earth News. "I enjoyed reading Jean-Marie Dru's book and found myself nodding my head rather than nodding off. It's a timely and well-argued reminder of the need to be different." -David Abbott Chairman, Abbott Mead Vickers BBDO Ltd. "Dru offers a truly absorbing compendium of the what, how, and why of creating advertising that takes consumers by surprise-advertising that is different but effective. He offers a distinctive approach to discovering unconventional but sensible ideas for brands and for the advertising that supports them -in print, TV, or the Internet." -Stephen A. Greyser Professor of Marketing/Communications, Harvard Business School. "Disruption is a catalyst of the imagination, an invaluable guide for rejecting conventionality, ideas which have always been at the heart of MTV." -Bill Roedy CEO, MTV International