Guida Bionda Per Influencer

Author: Benini Veronica
Editor: 40K
ISBN: 8898001193
Size: 20,54 MB
Format: PDF, ePub
Read: 527
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«Un buon influencer è una persona col cervello, mica fa le markette pubblicitarie stile TV con il logo e il copincolla del comunicato stampa. Lui fa una fotiella così, fighissima, e tac, c’è la marchetta garbata ed è tutto megabellissimo. Oppure scrive un post meraviglioso e la marchetta è lì ma non la vedi e ha tutto così senso!» Cercavate un libro dal tono furbo per capire come gestire la vostra reputazione in rete con le aziende? La guida bionda, qui, non scherza mica. Riuscite a stare al passo?

Leader Digitali Dall Analisi Dell Influenza Online All Influencer Management

Author: Piero Tagliapietra
Editor: FrancoAngeli
ISBN: 8891720534
Size: 18,41 MB
Format: PDF, ePub
Read: 561
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Guida Per Autori Alle Prese Con L Editoria Digitale

Author: Bernardoni Daria
Editor: 40K
ISBN: 8898001746
Size: 15,15 MB
Format: PDF, ePub
Read: 804
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Hai scritto un libro. E adesso? Inizia a contare. Fermati quando l'interesse generale pioverà su di te senza che tu muova un dito. Vediamo a che numero arrivi. Oppure alza la testa, sbarra gli occhi e drizza le antenne, il duro lavoro inizia ora. Se hai scritto un libro perché hai qualcosa da dire e vuoi condividerlo, ho una notizia per te: devi darti molto da fare per incontrare il tuo pubblico. Inutile sperare nel riconoscimento dei posteri, di certo arriverà troppo tardi. Anche quello delle principali case editrici in genere non è puntualissimo. Devi muoverti ora e devi farlo con intelligenza. Questa è una guida che ha l’obiettivo di aiutarti a raggiungere i lettori, rispondendo ad alcune domande che, se non stai ancora contando, ti devi fare. Dove sono i lettori? Che fine hanno fatto le librerie? Qual è oggi il ruolo dell'editore? Che differenza c'è tra vanity press e selfpublishing? Che cosa c'entra il crowdfunding con i libri? Durante la lettura attraverserai un percorso che porta oltre il libro come siamo abituati a conoscerlo. Oltre il libro tradizionale, quello stampato su carta che si compra nelle librerie fisiche, verso le opportunità offerte dagli ebook, dalle librerie online e dal social reading. Ma anche oltre gli ebook, verso un nuovo modo di intendere l’attività di storytelling che supera i limiti dei prodotti editoriali definiti una volta per tutte e prende vita in rete. La sfida di chi crea contenuti oggi è infrangere i confini del libro per imparare ad aprirsi ai lettori. Tu sei pronto? Attenzione: questa edizione comprende un capitolo speciale che spiega i trucchi per vendere il tuo libro su Amazon.

Alone In Berlin

Author: Hans Fallada
Editor: Penguin UK
ISBN: 0141908734
Size: 13,23 MB
Format: PDF, Kindle
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Berlin, 1940, and the city is filled with fear. At the house on 55 Jablonski Strasse, its various occupants try to live under Nazi rule in their different ways: the bullying Hitler loyalists the Persickes, the retired judge Fromm and the unassuming couple Otto and Anna Quangel. Then the Quangels receive the news that their beloved son has been killed fighting in France. Shocked out of their quiet existence, they begin a silent campaign of defiance, and a deadly game of cat and mouse develops between the Quangels and the ambitious Gestapo inspector Escherich. When petty criminals Kluge and Borkhausen also become involved, deception, betrayal and murder ensue, tightening the noose around the Quangels' necks ... Afterword written by Geoff Wilkes. Includes scans of the original documents from the investigation, as well as explanatory footnotes.

The New Influencers

Author: Paul Gillin
Editor: Linden Publishing
ISBN: 161035110X
Size: 14,72 MB
Format: PDF, Docs
Read: 761
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Exploring how and why online forums such as Facebook, Twitter, and blogs have gained such popularity--and credibility--with consumers, this practical guide offers proven strategies for organizations to leverage these new internet-based social media outlets. The differences between traditional and new media are explored, as are simple ways business owners and marketers can use these new resources to communicate with their customers. Practical tips on gaining the attention of and interacting with influential bloggers, the pros and cons of creating a company blog, guerilla marketing on the internet, and restructuring marketing expectations are also discussed.

Food Styling

Author: Delores Custer
Editor: John Wiley & Sons
ISBN: 0470080191
Size: 17,65 MB
Format: PDF, Docs
Read: 396
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The authoritative and comprehensive guide to the art and craft of food styling Based on her 30 years of experience in food styling for advertising, magazines, books, and films, Delores Custer presents the definitive lifelong reference on food styling-complete with lists of handy tools and vital equipment, recipes for artificial foods, and guidelines for running a successful food styling business. Full of ingenious advice on styling in any media and packed with full-color photographs, Food Styling reveals every trick of the trade, from making a beverage appear to sweat to producing those perfect grill marks on meat without a grill. Filled with resources and organized in a simple problem-and-solution format, this is an ideal resource for both experienced foods styling pros and first-timers alike. This is the only book of its kind on the market, shedding light on the art and craft of food styling More than 300 full-color photos reveal the process of styling and the spectacular results, teaching and inspiring anyone interested in food and how it is presented in media The book features a timeline of 60 years of food styling, a glossary of important terms, and a listing of vital styling resources The only book the aspiring or professional food stylist will ever need, this exceptionally thorough resource covers challenges from flawless fried chicken to fluffy, cloudlike cake frostings-and everything in between Whether you're looking to break into the food styling business or just touch up on the latest and most effective techniques, Food Styling is the ultimate guide to creating stunning culinary visuals.

Young Frank Architect

Author: Frank Viva
Editor: Harry N. Abrams
ISBN: 9780870708930
Size: 11,87 MB
Format: PDF
Read: 302
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A young architect named Frank and his grandfather Old Frank, also an architect, have different ideas about being an architect, but when they take their dog Eddie on a trip to the Museum of Modern Art, they both learn something.

Social Media And Political Accountability

Author: Andrea Ceron
Editor: Springer
ISBN: 3319526278
Size: 12,63 MB
Format: PDF, Kindle
Read: 655
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This book illustrates how social media platforms enable us to understand everyday politics and evaluates the extent to which they can foster accountability, transparency and responsiveness. The first part focuses on accountability and tests whether the offline behavior of politicians is consistent with their online declarations, showing that textual analysis of politicians’ messages is useful to explain phenomena such as endorsements, party splits and appointments to cabinet. The second part concerns responsiveness. By means of sentiment analysis, it investigates the shape of the interaction between citizens and politicians determining whether politicians’ behavior is influenced by the pressure exerted on social media both on policy and non-policy issues. Finally, the book evaluates whether a responsive behavior is successful in restoring online political trust, narrowing the gap between voters and political elites. The book will be of use to students, scholars and practitioners interested in party organization, intra-party politics, legislative politics, social media analysis and political communication, as well as politicians themselves.

Her Right Foot

Author: Dave Eggers
Editor: Chronicle Books
ISBN: 145216293X
Size: 13,78 MB
Format: PDF, ePub
Read: 899
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If you had to name a statue, any statue, odds are good you'd mention the Statue of Liberty. Have you seen her? She's in New York. She's holding a torch. And she's taking one step forward. But why? In this fascinating, fun take on nonfiction, uniquely American in its frank tone and honest look at the literal foundation of our country, Dave Eggers and Shawn Harris investigate a seemingly small trait of America's most emblematic statue. What they find is about more than history, more than art. What they find in the Statue of Liberty's right foot is the powerful message of acceptance that is essential to an entire country's creation. Can you believe that?

Forms Of Conflict And Rivalries In Renaissance Europe

Author: David A. Lines
Editor: V&R unipress GmbH
ISBN: 3847104098
Size: 16,86 MB
Format: PDF, ePub
Read: 654
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Cultural and intellectual dynamism often stand in close relationship to the expression of viewpoints and positions that are in tension or even conflict with one another. This phenomenon has a particular relevance for Early Modern Europe, which was heavily marked by polemical discourse. The dimensions and manifestations of this Streitkultur are being explored by an International Network funded by the Leverhulme Trust (United Kingdom). The present volume contains the proceedings of the Network's first colloquium, which focused on the forms of Renaissance conflict and rivalries, from the perspectives of history, language and literature.