La Divulgazione Dei Contenuti E La Promozione Online In Ambito Turistico

Autore: Matteo Venturini
Editore: Lulu.com
ISBN: 8898212291
Grandezza: 80,79 MB
Formato: PDF, Docs
Vista: 6539
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Le Fabbriche Della Creativit Un Analisi Organizzativa Dei Distretti Evoluti

Autore: Palmi
Editore: FrancoAngeli
ISBN: 8820458705
Grandezza: 67,15 MB
Formato: PDF, Kindle
Vista: 4189
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La Camera Di Commercio Di Ravenna 1862 2002

Autore:
Editore: Longo Angelo
ISBN: 9788880633761
Grandezza: 72,43 MB
Formato: PDF, Mobi
Vista: 5930
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Emotional Longevity

Autore: Norman B. Anderson
Editore: Penguin Group USA
ISBN: 9780142003954
Grandezza: 25,50 MB
Formato: PDF, Mobi
Vista: 8654
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A dual study of biological and behavioral science seeks to connect optimism, positive relationships, and faith to longevity and other health benefits, drawing on the examples of famous figures and case studies. Reprint. 35,000 first printing.

Marketing For Hospitality And Tourism

Autore: Philip T. Kotler
Editore: Pearson Higher Ed
ISBN: 0133055701
Grandezza: 63,42 MB
Formato: PDF, Docs
Vista: 3272
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This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. Marketing for Hospitality and Tourism, 6e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the most frequent adoption for the course. Developed with extensive student and professor reviews, this edition includes new coverage of social media, discussion of current industry trends, and hands-on application assignments.

Pattern Grammar

Autore: Susan Hunston
Editore: John Benjamins Publishing
ISBN: 9789027222732
Grandezza: 63,19 MB
Formato: PDF, Mobi
Vista: 6272
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This book describes an approach to lexis and grammar based on the concept of phraseology and of language patterning arising from work on large corpora. The notion of 'pattern' as a systematic way of dealing with the interface between lexis and grammar was used in Collins Cobuild English Dictionary (1995) and in the two books in the Collins Cobuild Grammar Patterns series (1996; 1998). This volume describes the research that led to these publications, and explores the theoretical and practical implications of the research. The first chapter sets the work in the context of work on phraseology. The next two chapters give several examples of patterns and how they are identified. Chapters 4 and 5 discuss and exemplify the association of pattern and meaning. Chapters 6, 7 and 8 relate the concept of pattern to traditional approaches to grammar and to discourse. Chapter 9 summarizes the book and adds to the theoretical discussion, as well as indicating the applications of this approach to language teaching. The volume is intended to contribute to the current debate concerning how corpora challenge existing linguistic theories, and as such will be of interest to researchers in the fields of grammar, lexis, discourse and corpus linguistics. It is written in an accessible style, however, and will be equally suitable for students taking courses in those areas.

The Man Who Mistook His Wife For A Hat

Autore: Oliver Sacks
Editore: Pan Macmillan
ISBN: 1447275411
Grandezza: 80,35 MB
Formato: PDF, ePub, Mobi
Vista: 6330
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With an introduction by Will Self A classic work of psychology, this international bestseller provides a groundbreaking insight into the human mind. If a man has lost a leg or an eye, he knows he has lost a leg or an eye; but if he has lost a self - himself - he cannot know it, because he is no longer there to know it. In this extraordinary book, Dr. Oliver Sacks recounts the stories of patients struggling to adapt to often bizarre worlds of neurological disorder. Here are people who can no longer recognize everyday objects or those they love; who are stricken with violent tics or shout involuntary obscenities; who have been dismissed as autistic or retarded, yet are gifted with uncanny artistic or mathematical talents. If inconceivably strange, these brilliant tales illuminate what it means to be human. A provocative exploration of the mysteries of the human mind, The Man Who Mistook His Wife for a Hat is a million-copy bestseller by the twentieth century's greatest neurologist.

The Language Of Tourism

Autore: Graham Dann
Editore: CABI
ISBN: 9780851989990
Grandezza: 22,94 MB
Formato: PDF, ePub
Vista: 3542
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Languages convey messages, have a heuristic or semantic content, and operate through a conventional system of symbols and codes. In this book, it is shown that tourism, in the act of promotion, as well as in the accounts of its practitioners and clients, has a discourse of its own. The language of tourism is however much more than just a metaphor. Through pictures, brochures and other media, the language of tourism attempts to seduce millions of people into becoming tourists and subsequently to control their attitudes and behavior. Tourists, in turn, contribute further to this language through the communication of their experiences. This book provides the first sociolinguistic treatment of tourism. It draws on both semiotic analyses of tourism and on the content of promotional material produced by the tourism industry. The author writes in a way that is both rigorous but accessible. Providing a highly original treatment, the book is of interest to all studying tourism from a social science perspective. In addition, it has important implications for tourism marketing and for professionals in the tourism industry.

Funky Business

Autore: Kjell A. Nordström
Editore: Pearson Education
ISBN: 9780273659075
Grandezza: 27,57 MB
Formato: PDF, Kindle
Vista: 2364
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With almost a qaurter of a million copies in print globally, this cult best-seller is the book that is putting the life back into business. Funky Business tells us that difference rules, and difference comes from the way people think not what companies make. It's talent that makes capital dance. In this world, we can no longer do 'business as usual' - we need funky business.