La Divulgazione Dei Contenuti E La Promozione Online In Ambito Turistico

Autore: Matteo Venturini
ISBN: 8898212291
Grandezza: 70,97 MB
Formato: PDF
Vista: 5728
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Le Fabbriche Della Creativit Un Analisi Organizzativa Dei Distretti Evoluti

Autore: Palmi
Editore: FrancoAngeli
ISBN: 8820458705
Grandezza: 47,20 MB
Formato: PDF, ePub, Mobi
Vista: 9884
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La Camera Di Commercio Di Ravenna 1862 2002

Editore: Longo Angelo
ISBN: 9788880633761
Grandezza: 52,61 MB
Formato: PDF
Vista: 4745
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Emotional Longevity

Autore: Norman B. Anderson
Editore: Penguin Group USA
ISBN: 9780142003954
Grandezza: 42,80 MB
Formato: PDF, Mobi
Vista: 9515
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A dual study of biological and behavioral science seeks to connect optimism, positive relationships, and faith to longevity and other health benefits, drawing on the examples of famous figures and case studies. Reprint. 35,000 first printing.

Brand Media Strategy

Autore: Antony Young
Editore: Macmillan
ISBN: 0230104746
Grandezza: 14,92 MB
Formato: PDF, Kindle
Vista: 3264
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Media & brand expert Antony Young explores how today's most innovative marketers are meeting the challenge by employing the latest media tools in ways never before seen to grow their brands, and getting unprecedented results.

Content Marketing

Autore: Rebecca Lieb
Editore: Que Publishing
ISBN: 0789748371
Grandezza: 45,46 MB
Formato: PDF, ePub
Vista: 2481
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Anyone with any kind of digital presence is a publisher. That includes web sites, but also businesses that blog, are present on social media sites such as Facebook, YouTube or Twitter, and even companies that publish and disseminate content digitally, such as white papers, e-books, podcasts, etc. The reason for this shift is clear: it's easier and cheaper than ever to have a digital presence - and to use your digital profile to market to your customers and prospects. Doing so reduces, and in some cases, eliminates, the need for advertising. Why buy media when you ARE the media? But as we all know, with great power comes great responsibility. What kind of content should you publish? In what forms, and on what platforms? How do you ensure that you'll keep having things to say, and how will you say them effectively, in a consistent "voice" unique to your organization? How will you know if your content strategy is working?

Why The American Century

Autore: Olivier Zunz
Editore: University of Chicago Press
ISBN: 9780226994628
Grandezza: 72,34 MB
Formato: PDF, Kindle
Vista: 8230
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Ever since Henry Luce, the publisher of Tims and Life, proclaimed in 1941 that the twentieth century is the "American Century," we have been trying to understand our role in it. In a bold reinterpretation of our country's rise to world power, Olivier Zunz shows how Americans appropriated the twentieth century; America's ascent was not the result of Europe's self-destruction. By the Second World War, Zunz argues, American policymakers, corporate managers, engineers, and social scientists were managing the country from within a powerful matrix of institutions devoted to festering new knowledge. These men and women promoted a new social contract of abundance which was capable, in theory, of deradicalizing class, and their efforts helped create an American middle class defined by consumer behavior. In the name of democracy, they promoted a controversial ideology that stressed the value of respecting differences among people. The result was a culture that allowed Americans to intervene on the world scene with the justification that they were right in doing so.

The Language Of Tourism

Autore: Graham Dann
Editore: CABI
ISBN: 9780851989990
Grandezza: 29,43 MB
Formato: PDF, ePub
Vista: 4485
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Languages convey messages, have a heuristic or semantic content, and operate through a conventional system of symbols and codes. In this book, it is shown that tourism, in the act of promotion, as well as in the accounts of its practitioners and clients, has a discourse of its own. The language of tourism is however much more than just a metaphor. Through pictures, brochures and other media, the language of tourism attempts to seduce millions of people into becoming tourists and subsequently to control their attitudes and behavior. Tourists, in turn, contribute further to this language through the communication of their experiences. This book provides the first sociolinguistic treatment of tourism. It draws on both semiotic analyses of tourism and on the content of promotional material produced by the tourism industry. The author writes in a way that is both rigorous but accessible. Providing a highly original treatment, the book is of interest to all studying tourism from a social science perspective. In addition, it has important implications for tourism marketing and for professionals in the tourism industry.

For Home And Country

Autore: Celia M. Kingsbury
Editore: U of Nebraska Press
ISBN: 0803228325
Grandezza: 26,21 MB
Formato: PDF, ePub
Vista: 9078
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For Home and Country examines the propaganda that targeted noncombatants on the home front in the United States and Europe during World War I. Cookbooks, popular magazines, romance novels, and government food agencies targeted women in their homes, especially their kitchens, pressuring them to change their domestic habits. Children were also taught to fear the enemy and support the war through propaganda in the form of toys, games, and books. And when women and children were not the recipients of propaganda, they were often used in propaganda to target men. By examining a diverse collection of literary texts, songs, posters, and toys, Celia Malone Kingsbury reveals how these pervasive materials were used to fight the war's cultural battle.