La Divulgazione Dei Contenuti E La Promozione Online In Ambito Turistico

Autore: Matteo Venturini
Editore: Lulu.com
ISBN: 8898212291
Grandezza: 32,69 MB
Formato: PDF, Kindle
Vista: 7370
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Le Fabbriche Della Creativit Un Analisi Organizzativa Dei Distretti Evoluti

Autore: Palmi
Editore: FrancoAngeli
ISBN: 8820458705
Grandezza: 46,95 MB
Formato: PDF, ePub, Docs
Vista: 5723
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La Camera Di Commercio Di Ravenna 1862 2002

Autore:
Editore: Longo Angelo
ISBN: 9788880633761
Grandezza: 46,86 MB
Formato: PDF
Vista: 1613
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Marketing For Hospitality And Tourism

Autore: Philip T. Kotler
Editore: Pearson Higher Ed
ISBN: 0133055701
Grandezza: 60,92 MB
Formato: PDF, ePub, Mobi
Vista: 4618
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This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. Marketing for Hospitality and Tourism, 6e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the most frequent adoption for the course. Developed with extensive student and professor reviews, this edition includes new coverage of social media, discussion of current industry trends, and hands-on application assignments.

Emotional Longevity

Autore: Norman B. Anderson
Editore: Penguin Group USA
ISBN: 9780142003954
Grandezza: 33,30 MB
Formato: PDF, ePub
Vista: 8016
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A dual study of biological and behavioral science seeks to connect optimism, positive relationships, and faith to longevity and other health benefits, drawing on the examples of famous figures and case studies. Reprint. 35,000 first printing.

Dissonant Heritage

Autore: J. E. Tunbridge
Editore: John Wiley & Sons
ISBN: 9780471948872
Grandezza: 71,90 MB
Formato: PDF, Docs
Vista: 6266
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A lucid philosophical, theoretical, and practical guide to the creation of an authentic and realistic interpretation of heritage. Demonstrates how sensitivity and ethical approaches can be developed to present the actual history of concentration camps, atrocities, disease, death, and oppression without alienating the observer. Contains planning goals and advice to produce a thoughtful and sympathetic response and lasting understanding of the fate and consequences of real peoples and historic events.

Why The American Century

Autore: Olivier Zunz
Editore: University of Chicago Press
ISBN: 9780226994628
Grandezza: 48,24 MB
Formato: PDF, ePub
Vista: 214
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Ever since Henry Luce, the publisher of Tims and Life, proclaimed in 1941 that the twentieth century is the "American Century," we have been trying to understand our role in it. In a bold reinterpretation of our country's rise to world power, Olivier Zunz shows how Americans appropriated the twentieth century; America's ascent was not the result of Europe's self-destruction. By the Second World War, Zunz argues, American policymakers, corporate managers, engineers, and social scientists were managing the country from within a powerful matrix of institutions devoted to festering new knowledge. These men and women promoted a new social contract of abundance which was capable, in theory, of deradicalizing class, and their efforts helped create an American middle class defined by consumer behavior. In the name of democracy, they promoted a controversial ideology that stressed the value of respecting differences among people. The result was a culture that allowed Americans to intervene on the world scene with the justification that they were right in doing so.

Content Marketing

Autore: Rebecca Lieb
Editore: Que Publishing
ISBN: 0789748371
Grandezza: 76,15 MB
Formato: PDF, ePub, Docs
Vista: 116
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Anyone with any kind of digital presence is a publisher. That includes web sites, but also businesses that blog, are present on social media sites such as Facebook, YouTube or Twitter, and even companies that publish and disseminate content digitally, such as white papers, e-books, podcasts, etc. The reason for this shift is clear: it's easier and cheaper than ever to have a digital presence - and to use your digital profile to market to your customers and prospects. Doing so reduces, and in some cases, eliminates, the need for advertising. Why buy media when you ARE the media? But as we all know, with great power comes great responsibility. What kind of content should you publish? In what forms, and on what platforms? How do you ensure that you'll keep having things to say, and how will you say them effectively, in a consistent "voice" unique to your organization? How will you know if your content strategy is working?

The Man Who Mistook His Wife For A Hat

Autore: Oliver Sacks
Editore: Pan Macmillan
ISBN: 1447275411
Grandezza: 51,12 MB
Formato: PDF, ePub
Vista: 6001
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With an introduction by Will Self A classic work of psychology, this international bestseller provides a groundbreaking insight into the human mind. If a man has lost a leg or an eye, he knows he has lost a leg or an eye; but if he has lost a self - himself - he cannot know it, because he is no longer there to know it. In this extraordinary book, Dr. Oliver Sacks recounts the stories of patients struggling to adapt to often bizarre worlds of neurological disorder. Here are people who can no longer recognize everyday objects or those they love; who are stricken with violent tics or shout involuntary obscenities; who have been dismissed as autistic or retarded, yet are gifted with uncanny artistic or mathematical talents. If inconceivably strange, these brilliant tales illuminate what it means to be human. A provocative exploration of the mysteries of the human mind, The Man Who Mistook His Wife for a Hat is a million-copy bestseller by the twentieth century's greatest neurologist.