La Divulgazione Dei Contenuti E La Promozione Online In Ambito Turistico

Autore: Matteo Venturini
ISBN: 8898212291
Grandezza: 11,90 MB
Formato: PDF, Mobi
Vista: 5710
Download Read Online

Le Fabbriche Della Creativit Un Analisi Organizzativa Dei Distretti Evoluti

Autore: Pamela Palmi
Editore: FrancoAngeli
ISBN: 8891701637
Grandezza: 21,12 MB
Formato: PDF
Vista: 1480
Download Read Online


La Camera Di Commercio Di Ravenna 1862 2002

Editore: Longo Angelo
ISBN: 9788880633761
Grandezza: 70,47 MB
Formato: PDF, ePub, Mobi
Vista: 8038
Download Read Online

Archaeology From The Earth

Autore: Mortimer Wheeler
Editore: Munshirm Manoharlal Pub Pvt Limited
ISBN: 9788121511377
Grandezza: 31,72 MB
Formato: PDF
Vista: 2491
Download Read Online

"This work has long been recognized as a classic. Both for its passionate statement concerning the purpose of archaeology and the lucid and methodical exposition of the techniques of excavation, this volume still remains unmatched. Although there has been an explosion of forensic techniques in the recovery and analysis of various kinds of archaeological data since then, there cannot be a better introduction to the actual task of excavation than what the author wrote on the basis of his British and Indian experience."

The Mesh

Autore: Lisa Gansky
Editore: Penguin
ISBN: 1101464615
Grandezza: 65,12 MB
Formato: PDF, Mobi
Vista: 8107
Download Read Online

A simple, powerful idea that's reinventing the way smart, adaptive companies do business. Most businesses follow the same basic formula: create a product or service, sell it, and collect money. What Lisa Gansky calls "Mesh" businesses throw this model out the window. Instead, these companies use social media, wireless networks, and data crunched from every available source to provide people with goods and services at the exact moment they need them, without the burden and expense of owning them outright. The Mesh gives companies a better understanding of what customers really want. Already, hundreds of successful Mesh companies are redefining how we interact with the people, goods, and services in our lives. These businesses are easier to start and spreading like wildfire, from bike sharing and home exchanges to peer-to-peer lending, energy cooperatives, and open source design. Consider: • ZipCar profits from streamlined car sharing • Kickstarter connects artists with funding from enthusiastic supporters • Music Gym makes finding a recording studio as easy as joining a gym The Mesh reveals the next wave of information-enabled commerce, showing readers how to plug in and profit.

Marketing For Hospitality And Tourism

Autore: Philip T. Kotler
Editore: Pearson
ISBN: 0134141695
Grandezza: 52,36 MB
Formato: PDF
Vista: 3077
Download Read Online

This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 7/e is the definitive source for hospitality marketing. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the leading resource on hospitality and tourism marketing. The Seventh Edition of this popular book includes new and updated coverage of social media, destination tourism and other current industry trends, authentic industry cases, and hands-on application activities.

Tourism Local Systems And Networking

Autore: Luciana Lazzeretti
Editore: Elsevier
ISBN: 0080449387
Grandezza: 54,16 MB
Formato: PDF, ePub
Vista: 113
Download Read Online

This book focuses on the role of networking, cooperation and partnership in destination management in response to the changing environment of the tourism industry. Firms and institutions are nowadays required to implement drastic management changes: they must adopt a systemic approach and become actively involved in formal and informal networks in order to increase efficiency and product quality, to gain a sustainable edge and face the competitive context. The work is dedicated to deepening the topics of the "Networking and Tourism Local System" session of the 12th ATLAS 2004 Annual Conference, "Networking & Partnership in Destination Development & Management," held in Naples. From a theoretical point of view, the papers included herein relate to two macro reference areas: applied economics and managerial sciences. The analysis range from national to local levels and focus on strategies, policies, and project experiences. Several cases from different areas (Finland, France, Ireland, Italy, Malaysia, Portugal, Spain, Sweden) are examined and provide features and issues that can be applied beyond the cultural and economic contexts. Academics, practitioners and tourism scholars should be interested in these important issues and in the actual case studies from all over the world.

Focus On Manchester

Autore: Butterworth-Heinemann Limited
ISBN: 9780862633318
Grandezza: 53,76 MB
Formato: PDF, Mobi
Vista: 4269
Download Read Online

Marketing In Travel And Tourism

Autore: Victor T.C. Middleton
Editore: Routledge
ISBN: 1136379800
Grandezza: 12,77 MB
Formato: PDF, ePub, Docs
Vista: 2007
Download Read Online

Now in its third edition, the best-selling text, Marketing in Travel and Tourism, explains the principles and practice of marketing as they are increasingly being applied in the global travel and tourism industry. Building on the success of previous editions, the authors have completely revised the text to reflect the changes in the travel and tourism industry in the 21st century. International examples and case studies drawn from recent practice in several countries are used throughout the text. Case studies emphasising the role of ICT include: Microburners, Travel Inn (budget hotels), RCI Europe, the Balearic Islands, and ICT and the role of the Internet in international NTO strategies. With its comprehensive content and user friendly style, Marketing in Travel and Tourism third edition takes the reader from an initial definition of the subject matter through to the application of marketing in the travel and tourism industry, discussing crucial components such as planning strategy and the marketing mix, making it an indispensable text for both students and practitioners alike.

Essentials Of Mass Communication Theory

Autore: Arthur Asa Berger
Editore: SAGE
ISBN: 9780803973572
Grandezza: 61,35 MB
Formato: PDF, Kindle
Vista: 3297
Download Read Online

This comprehensive resource on mass communication theory is structured around the key conceptual areas of text, audience, media, production and society. Using illustrations from popular genres - particularly film and television - Arthur Asa Berger combines his broad knowledge of the mass communications field with his unique ability to translate difficult theories and models into comprehensible terms and accessible language. He concludes with suggestions for further work and discussion plus an up-to-date bibliography, making this an excellent introduction for students of communication.