La Divulgazione Dei Contenuti E La Promozione Online In Ambito Turistico

Autore: Matteo Venturini
Editore: Lulu.com
ISBN: 8898212291
Grandezza: 48,84 MB
Formato: PDF, Kindle
Vista: 8893
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Le Fabbriche Della Creativit Un Analisi Organizzativa Dei Distretti Evoluti

Autore: Palmi
Editore: FrancoAngeli
ISBN: 8820458705
Grandezza: 40,64 MB
Formato: PDF
Vista: 8038
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La Camera Di Commercio Di Ravenna 1862 2002

Autore:
Editore: Longo Angelo
ISBN: 9788880633761
Grandezza: 57,37 MB
Formato: PDF, ePub
Vista: 1268
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Marketing For Hospitality And Tourism

Autore:
Editore:
ISBN: 9781292156156
Grandezza: 44,44 MB
Formato: PDF, ePub, Docs
Vista: 9393
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Emotional Longevity

Autore: Norman B. Anderson
Editore: Penguin Group USA
ISBN: 9780142003954
Grandezza: 80,91 MB
Formato: PDF, ePub, Mobi
Vista: 3856
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A dual study of biological and behavioral science seeks to connect optimism, positive relationships, and faith to longevity and other health benefits, drawing on the examples of famous figures and case studies. Reprint. 35,000 first printing.

Dissonant Heritage

Autore: J. E. Tunbridge
Editore: John Wiley & Sons
ISBN: 9780471948872
Grandezza: 38,12 MB
Formato: PDF, ePub, Mobi
Vista: 5182
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A lucid philosophical, theoretical, and practical guide to the creation of an authentic and realistic interpretation of heritage. Demonstrates how sensitivity and ethical approaches can be developed to present the actual history of concentration camps, atrocities, disease, death, and oppression without alienating the observer. Contains planning goals and advice to produce a thoughtful and sympathetic response and lasting understanding of the fate and consequences of real peoples and historic events.

Why The American Century

Autore: Olivier Zunz
Editore: University of Chicago Press
ISBN: 9780226994628
Grandezza: 15,42 MB
Formato: PDF, Kindle
Vista: 1662
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Ever since Henry Luce, the publisher of Tims and Life, proclaimed in 1941 that the twentieth century is the "American Century," we have been trying to understand our role in it. In a bold reinterpretation of our country's rise to world power, Olivier Zunz shows how Americans appropriated the twentieth century; America's ascent was not the result of Europe's self-destruction. By the Second World War, Zunz argues, American policymakers, corporate managers, engineers, and social scientists were managing the country from within a powerful matrix of institutions devoted to festering new knowledge. These men and women promoted a new social contract of abundance which was capable, in theory, of deradicalizing class, and their efforts helped create an American middle class defined by consumer behavior. In the name of democracy, they promoted a controversial ideology that stressed the value of respecting differences among people. The result was a culture that allowed Americans to intervene on the world scene with the justification that they were right in doing so.

Content Marketing

Autore: Rebecca Lieb
Editore: Que Publishing
ISBN: 0789748371
Grandezza: 47,30 MB
Formato: PDF, Docs
Vista: 6027
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Anyone with any kind of digital presence is a publisher. That includes web sites, but also businesses that blog, are present on social media sites such as Facebook, YouTube or Twitter, and even companies that publish and disseminate content digitally, such as white papers, e-books, podcasts, etc. The reason for this shift is clear: it's easier and cheaper than ever to have a digital presence - and to use your digital profile to market to your customers and prospects. Doing so reduces, and in some cases, eliminates, the need for advertising. Why buy media when you ARE the media? But as we all know, with great power comes great responsibility. What kind of content should you publish? In what forms, and on what platforms? How do you ensure that you'll keep having things to say, and how will you say them effectively, in a consistent "voice" unique to your organization? How will you know if your content strategy is working?

Battlefield Tourism

Autore: Chris Ryan
Editore: Routledge
ISBN: 0080453627
Grandezza: 45,68 MB
Formato: PDF, Mobi
Vista: 771
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Through a series of case studies that involve past conflict in China, the United States, The South Pacific and Europe, the nature of battlefield sites as tourist locations are explored. As places of past conflict and individual acts of heroism, these sites are places of story telling. How are these stories told? And for what purposes are the stories told? The acts and modes of interpretation are many, ranging from a discourse conducted through silences to the more complex nuanced story telling told through re-enactments of past battles. The book also asks where is the battle-field? - as case studies relate to conflicts that ranged over several hundreds of miles, to, on the other hand, acts of local civil disturbance that subsequently achieved mythic values in a history of national identity. The book is divided into 'acts', these being 'Acts of Resource Management', 'Acts of Silence', 'Acts of Discovery and Rediscovery', 'Acts of Imagination' and 'Acts of Remembrance' and embrace examples as diverse as an re-enactment of past battles on a New Zealand rural town cricket pitch to the towering strength of the aircraft carrier USS Yorktown, and from the Straits of Taiwan to the centre of Canada.

B2b Brand Management

Autore: Philip Kotler
Editore: Springer Science & Business Media
ISBN: 3540447296
Grandezza: 37,32 MB
Formato: PDF, Kindle
Vista: 881
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This is one of the first books to probe deeply into the art and science of branding industrial products. The book comes at a time when more industrial companies need to start using branding in a sophisticated way. It provides the concepts, the theory, and dozens of cases illustrating the successful branding of industrial goods. It offers strategies for a successful development of branding concepts for business markets and explains the benefits and the value a business, product or service provides to industrial customers. As industrial companies are turning to branding this book provides the best practices and hands-on advice for B2B brand management.