L Economia Delle Esperienze

Autore: B. Joseph Pine II
Editore: Etas
ISBN: 8858677048
Grandezza: 15,46 MB
Formato: PDF, Docs
Vista: 8886
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Coinvolgere emotivamente il consumatore: l’attività economica come spettacolo

Scritti Di Economia Delle Imprese Nella Nuova Realt Operativa

Autore: E. Giudici
Editore: FrancoAngeli
ISBN: 9788846440501
Grandezza: 53,13 MB
Formato: PDF, ePub, Mobi
Vista: 2372
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Sustainable Mobility

Autore: Davide Fassi
Editore: Maggioli Editore
ISBN: 8838744246
Grandezza: 44,22 MB
Formato: PDF, ePub
Vista: 156
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The Experience Economy Updated Edition

Autore: B. Joseph Pine II
Editore: Harvard Business Press
ISBN: 1422143430
Grandezza: 60,37 MB
Formato: PDF, Mobi
Vista: 4804
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In 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their loyalty. As a result, their book The Experience Economy is now a classic, embraced by readers and companies worldwide and read in more than a dozen languages. And though the world has changed in many ways since then, the way to a customer's heart has not. In fact, the idea of staging experiences to leave a memorable—and lucrative—impression is now more relevant than ever. With an ongoing torrent of brands attacking consumers from all sides, how do you make yours stand out? Welcome to the new Experience Economy. With this fully updated edition of the book, Pine and Gilmore make an even stronger case that experience is the missing link between a company and its potential audience. It offers new rich examples—including the U.S. Army, Heineken Experience, Autostadt, Vinopolis, American Girl Place, and others—to show fresh approaches to scripting and staging compelling experiences, while staying true to the very real economic conditions of the day.

Oltre L Aula Strategie Di Formazione Nell Economia Della Conoscenza

Autore: Daniele Boldizzoni
Editore: Apogeo Editore
ISBN: 9788850321476
Grandezza: 67,41 MB
Formato: PDF, ePub, Docs
Vista: 6539
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Questo libro si propone di fare il punto della situazione sulle attuali tendenze della formazione aziendale. I singoli contributi esaminano le diverse tecniche, dalla formazione individualizzata (coaching, mentoring, counselling) alle sessioni outdoor, agli utilizzi della letteratura e del cinema; illustrano l'impatto delle tecnologie dell'informazione sul processo formativo; presentano, infine, le principali metodologie per la valutazione dell'efficacia degli interventi formativi e l'organizzazione della funzione formazione.

Human Satisfaction La Comunicazione D Impresa Verso Un Nuovo Umanesimo

Autore: M. Bonferroni
Editore: FrancoAngeli
ISBN: 9788846467454
Grandezza: 73,21 MB
Formato: PDF, Mobi
Vista: 6877
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Imprenditorialit Futuro Del Lavoro Percorsi Di Formazione

Autore: Emilio Paccioretti
Editore: FrancoAngeli
ISBN: 889171190X
Grandezza: 51,30 MB
Formato: PDF, Kindle
Vista: 2209
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Rivolto principalmente a esperti di politiche attive del lavoro, a formatori, a consulenti di organizzazione e PMI, il libro illustra in forma chiara e divulgativa approcci complessi per l’interpretazione del presente e del futuro, e racconta casi, esperi

Practice Of Consumption And Spaces For Goods

Autore: Francesca Murialdo
Editore: Francesca Murialdo
ISBN: 889086611X
Grandezza: 70,88 MB
Formato: PDF, ePub
Vista: 8841
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The change in the significance of goods is a process which has triggered far-reaching changes in society as the term has lost any meaning in relation to its purely functional character and increasingly come to represent symbolic and cultural contents. The practice of consumption seems today to be one of the distinctive features by means of which we can describe the social, political and economic phenomenologies which, for better or worse, influence our lives. What becomes increasingly evident and necessary is the role of design culture as a structure for the coordination of the networks of knowledge, to interpret the world of things and design in order to influence behaviours, in the final analysis, bringing about the rise of new economies. The practice of consumption and the spaces for goods are in continuous evolution, constantly eluding typological and functional definition. One of the objectives of this research, besides an attempt to explore not only the spaces but also the practices of consumption from the designer’s perspective, is to understand what mechanisms are at work, what competences, the roles which have impacted on, still impact on today and will continue to impact on this sector in the future.