L Economia Delle Esperienze

Autore: B. Joseph Pine II
Editore: Etas
ISBN: 8858677048
Grandezza: 64,67 MB
Formato: PDF, Mobi
Vista: 2314
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Coinvolgere emotivamente il consumatore: l’attività economica come spettacolo

Scritti Di Economia Delle Imprese Nella Nuova Realt Operativa

Autore: E. Giudici
Editore: FrancoAngeli
ISBN: 9788846440501
Grandezza: 71,85 MB
Formato: PDF
Vista: 6909
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Sustainable Mobility

Autore: Davide Fassi
Editore: Maggioli Editore
ISBN: 8838744246
Grandezza: 42,99 MB
Formato: PDF, Kindle
Vista: 9491
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Imprenditorialit Futuro Del Lavoro Percorsi Di Formazione

Autore: Emilio Paccioretti
Editore: FrancoAngeli
ISBN: 889171190X
Grandezza: 14,67 MB
Formato: PDF, Kindle
Vista: 2968
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Rivolto principalmente a esperti di politiche attive del lavoro, a formatori, a consulenti di organizzazione e PMI, il libro illustra in forma chiara e divulgativa approcci complessi per l’interpretazione del presente e del futuro, e racconta casi, esperi

Human Satisfaction La Comunicazione D Impresa Verso Un Nuovo Umanesimo

Autore: M. Bonferroni
Editore: FrancoAngeli
ISBN: 9788846467454
Grandezza: 53,96 MB
Formato: PDF
Vista: 1973
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Arethuse Issue 2 2 2013

Autore: Gian Luca Gregori
Editore: Società Editrice Esculapio
ISBN: 8874886373
Grandezza: 13,12 MB
Formato: PDF, ePub
Vista: 8883
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Arethuse Issue 2/2 2013

Experiential Marketing

Autore: Bernd H. Schmitt
Editore: Simon and Schuster
ISBN: 0743219511
Grandezza: 44,81 MB
Formato: PDF, ePub, Docs
Vista: 4106
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Engaging, enlightening, provocative, and sensational are the words people use to describe compelling experiences and these words also describe this extraordinary book by Bernd Schmitt. Moving beyond traditional "features-and-benefits" marketing, Schmitt presents a revolutionary approach to marketing for the branding and information age. Schmitt shows how managers can create holistic experiences for their customers through brands that provide sensory, affective, and creative associations as well as lifestyle marketing and social identity campaigns. In this masterful handbook of tools and techniques, Schmitt presents a battery of business cases to show how cutting-edge companies use "experience providers" such as visual identity, communication, product presence, Web sites, and service to create different types of customer experiences. To illustrate the essential concepts and frameworks of experiential marketing, Schmitt provides: SENSE cases on Nokia mobile phones, Hennessy cognac, and Procter & Gamble's Tide Mountain Fresh detergent; FEEL cases on Hallmark, Campbell's Soup, and Häagen Dazs Cafés in Asia, Europe, and the United States; THINK cases on Apple Computer's revival, Genesis ElderCare, and Siemens; ACT cases on Gillette's Mach3, the Milk Mustache campaign, and Martha Stewart Living; RELATE cases on Harley-Davidson, Tommy Hilfiger, and Wonderbra. Using the New Beetle and Sony as examples, Schmitt discusses the strategic and implementation intricacies of creating holistic experiences for customers. In an intriguing final chapter, he presents turn-around techniques such as "Objective: To Dream," "Send in the Iconoclasts," and "Quit the Bull," to show how traditional marketing firms can transform themselves into experience-oriented organizations. This book will forever change your perception of customers, marketing, and brands -- from Amtrak and Singapore Airlines to Herbal Essences products and Gwyneth Paltrow.

Practice Of Consumption And Spaces For Goods

Autore: Francesca Murialdo
Editore: Francesca Murialdo
ISBN: 889086611X
Grandezza: 52,75 MB
Formato: PDF, ePub, Docs
Vista: 1534
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The change in the significance of goods is a process which has triggered far-reaching changes in society as the term has lost any meaning in relation to its purely functional character and increasingly come to represent symbolic and cultural contents. The practice of consumption seems today to be one of the distinctive features by means of which we can describe the social, political and economic phenomenologies which, for better or worse, influence our lives. What becomes increasingly evident and necessary is the role of design culture as a structure for the coordination of the networks of knowledge, to interpret the world of things and design in order to influence behaviours, in the final analysis, bringing about the rise of new economies. The practice of consumption and the spaces for goods are in continuous evolution, constantly eluding typological and functional definition. One of the objectives of this research, besides an attempt to explore not only the spaces but also the practices of consumption from the designer’s perspective, is to understand what mechanisms are at work, what competences, the roles which have impacted on, still impact on today and will continue to impact on this sector in the future.