Return On Engagement

Author: Tim Frick
Editor: CRC Press
ISBN: 113501292X
Size: 18,82 MB
Format: PDF, Kindle
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In the world of web design, if one wants to create a successful web site, one needs an effective content strategy. Return on Engagement shows web designers and developers how to implement an effective content strategy and how to stay ahead in the rapidly changing industry of web design. It presents best practices in terms of web design through a marketing function: content strategy, SEO, social media marketing, and success measurement to help web designers implement a strategy that ensures success for the site they are building. Return on Engagement shows web designers and developers how to not just design an aesthetically pleasing, functional website. This book shows those professionals how to implement marketing strategies and analysis into their website, thus ensuring its success. Nearly 3 years since the previous edition published, new best practices have been formed. Tools in which web developers use to analyze website metrics have advanced. New social media networks and communities have cropped up. New research in how audiences read and receive content has been done, subsequently refining best digital marketing practices. Return on Engagement features a step-by-step breakdown of how to use new tools, techniques, and technologies. The new edition also includes updated case studies of industry leaders who implement best practices on projects. Return on Engagement also features a regularly updated companion site that offers readers sample content, easy sharing tools, and web-based resources to help measure marketing viability of web properties.

The American Artisan

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ISBN:
Size: 12,66 MB
Format: PDF, ePub, Mobi
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Rep Re

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ISBN:
Size: 20,71 MB
Format: PDF, Kindle
Read: 606
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Lean Analytics

Author: Alistair Croll
Editor: "O'Reilly Media, Inc."
ISBN: 1449335675
Size: 20,67 MB
Format: PDF, ePub, Mobi
Read: 947
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Offers six sample business models and thirty case studies to help build and monetize a business.

The Iron Age

Author:
Editor:
ISBN:
Size: 12,75 MB
Format: PDF, Docs
Read: 850
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Alpar Web 2 0

Author: Paul Alpar
Editor: Springer-Verlag
ISBN: 9783834804501
Size: 14,40 MB
Format: PDF, Kindle
Read: 324
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Anwendungen des Web 2.0 erfreuen sich großer Beliebtheit bei Benutzern und Investoren. Soziale Online-Netzwerke verfügen über Millionen von Mitgliedern, es werden über 100 Millionen Weblogs geführt, Millionen Menschen schauen sich täglich Videos und Bilder anderer Benutzer an. Trotz dieser beeindruckenden Nutzerzahlen ist die tatsächliche Bedeutung einzelner Anwendungen sowohl in quantitativer als auch in qualitativer Hinsicht oft noch unbekannt. Einzelne Fälle, in denen Aktivitäten im Web 2.0 dramatische Konsequenzen für Unternehmen oder einzelne Personen hatten, sind bekannt geworden. Handelt es sich dabei um Ausnahmen oder neue Regeln gesellschaftlichen Zusammenlebens? Dieses Buch versucht, Licht in die derzeitige Nutzung des Web 2.0 hineinzubringen.

The Future Of The Internet And How To Stop It

Author: Jonathan Zittrain
Editor: Yale University Press
ISBN: 9780300145342
Size: 16,16 MB
Format: PDF, ePub, Mobi
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This extraordinary book explains the engine that has catapulted the Internet from backwater to ubiquity—and reveals that it is sputtering precisely because of its runaway success. With the unwitting help of its users, the generative Internet is on a path to a lockdown, ending its cycle of innovation—and facilitating unsettling new kinds of control. IPods, iPhones, Xboxes, and TiVos represent the first wave of Internet-centered products that can't be easily modified by anyone except their vendors or selected partners. These “tethered appliances” have already been used in remarkable but little-known ways: car GPS systems have been reconfigured at the demand of law enforcement to eavesdrop on the occupants at all times, and digital video recorders have been ordered to self-destruct thanks to a lawsuit against the manufacturer thousands of miles away. New Web 2.0 platforms like Google mash-ups and Facebook are rightly touted—but their applications can be similarly monitored and eliminated from a central source. As tethered appliances and applications eclipse the PC, the very nature of the Internet—its “generativity,” or innovative character—is at risk. The Internet's current trajectory is one of lost opportunity. Its salvation, Zittrain argues, lies in the hands of its millions of users. Drawing on generative technologies like Wikipedia that have so far survived their own successes, this book shows how to develop new technologies and social structures that allow users to work creatively and collaboratively, participate in solutions, and become true “netizens.”

Pc Mag

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Size: 12,35 MB
Format: PDF
Read: 331
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PCMag.com is a leading authority on technology, delivering Labs-based, independent reviews of the latest products and services. Our expert industry analysis and practical solutions help you make better buying decisions and get more from technology.