Market Driven Management

Author: Frederick E. Webster
Editor: John Wiley & Sons Incorporated
ISBN: 9780471236931
Size: 12,17 MB
Format: PDF, ePub
Read: 439

This updated edition of "Market-Driven Management" analyzes the evolution of the marketing concept in theory and in management practice. It makes a statement of the marketing concept as the process of defining, developing, and delivering customer value in the business environment.

Market Driven Management

Author: Jean-Jacques Lambin
Editor: Macmillan International Higher Education
ISBN: 0230363121
Size: 18,32 MB
Format: PDF
Read: 708

Market-Driven Management adopts a broad approach to marketing, integrating the strategic and operational elements of the discipline. Lambin's unique approach reflects how marketing operates empirically, as both a business philosophy and an action-oriented process. Motivated by the increased complexity of markets, globalisation, deregulation, and the development of e-commerce, the author challenges the traditional concept of the 4Ps and the functional roles of marketing departments, focusing instead on the concept of market orientation. The book considers all of the key market stakeholders, arguing that developing market relations and enhancing customer value is the responsibility of every member of the organization, and that the development of this customer value is the only way for a firm to achieve profit and growth. New to this edition: - Greater coverage of ethical issues and corporate social responsibility; cultural diversity; value and branding and the economic downturn - Broad international perspective - Thoroughly revised to reflect the latest academic thinking and research With its unique approach, international cases and complementary online resources, this book is ideal for postgraduate and upper level undergraduate students of marketing, and for MBAs and Executive MBAs.

Market Driven Management

Author: B. Charles Ames
Editor: Irwin Professional Pub
ISBN: 9780786305407
Size: 19,17 MB
Format: PDF, ePub, Mobi
Read: 548

This revised text examines the strategic issues determining the difference between business success and failure in the 1990s. It provides the tools for transforming an organization into a responsive, customer-orientated and profitable enterprise

The Business Oriented Cio

Author: George Tillmann
Editor: John Wiley & Sons
ISBN: 0470377739
Size: 12,29 MB
Format: PDF
Read: 952

The Business-Oriented CIO: A Guide to Market-Driven Management introduces the Market Driven Management approach, which applies and adapts some of the best for-profit business thinking for use by CIOs and IT managers. IT departments are integral parts of businesses; if the electronic components like e-commerce sites fail, the business will come to a screeching halt. Run your IT department like a business rather than a reactive entity that only functions to fix problems, and transform your image from that of service center to a true business partner.

Shut Down The Home Office

Author: Frank Alexander Armstrong
Editor: Dutton Adult
ISBN: 9781556112485
Size: 19,42 MB
Format: PDF, ePub, Docs
Read: 277

Presents a practical guide to business management that emphasizes communication with customers and personal involvement in the marketplace

Market Driven Management And Corporate Growth

Author: Silvio M. Brondoni
ISBN: 9788834838761
Size: 20,61 MB
Format: PDF, ePub, Docs
Read: 621

Market Driven Management

Author: John Blizard
ISBN: 9780646391014
Size: 13,32 MB
Format: PDF, ePub, Mobi
Read: 287

Essay discussing aspects of business survival. Topics covered include technology and the evolution of services, integration and implementation, unemployment, poverty, job security, inequality and productivity. Examines the companies Sears, Ford and IBM and discusses their approaches to business management.

Market Driven Enterprise

Author: Amiya K. Chakravarty
Editor: John Wiley & Sons
ISBN: 9780471244929
Size: 19,49 MB
Format: PDF, ePub, Mobi
Read: 192

Technologies such as CAD and CIM are driving the fulfilment of both cost-effective manufacturing and customer satisfaction in industry, and this text elucidates the implications for product lines, distribution and promotion strategies, manufacturing technologies, and operations control. It focuses on the optimization of the processes to generate the highest potential profit and includes supplies case studies to demonstrate the use of the mathematical models presented.

The Market Driven Supply Chain

Author: Robert III
Editor: AMACOM
ISBN: 081443164X
Size: 12,89 MB
Format: PDF, ePub, Docs
Read: 968

Customer demands for individual attention and specialized products are transforming commerce at every stage-including the supply chain. Today's highstakes economy requires dynamic, market-savvy sales and operations planning (SOP) to keep pace with accelerating service demands and response times. It's not as daunting as it sounds with the tools, tips, and case studies in The Market-Driven Supply Chain. This practical yet expansive book helps organizations transition from outdated supply-driven processes to new market-driven models. Readers learn how to: * Use robust analytics for conducting value segmentations and simulation analyses * Develop a customer-centric culture and a collaborative organizational structure * Dynamically rebalance the inventory mix to improve capacity and reduce costs * Retool 26 management processes to achieve market-savvy SOP Unlike other books that focus on only supply chain strategies or SOP or lean manufacturing, this book's sophisticated approach unifies all three areas, and it's the only one to explain how to operate in today's on-demand environment.

Innovationen An Der Schnittstelle Zwischen Technischer Dienstleistung Und Kunden 1

Author: Angela Carell
Editor: Springer Science & Business Media
ISBN: 3790819093
Size: 10,22 MB
Format: PDF, Docs
Read: 995

Deutsche Unternehmen müssen heute mehr denn je ihr Innovationspotenzial erhalten und ausbauen. Nur so können sie langfristig im Kampf um (inter)nationale Märkte und Kunden bestehen. Der vorliegende Band stellt Konzepte und Strategien vor, wie Unternehmen Innovationspotenziale an der B2B-Schnittstelle zwischen Dienstleister und Kunde systematisch erschließen können. Ein interdisziplinärer, umfassender und praxisnaher Ansatz zum Thema.