Marketing Delle Arti E Della Cultura

Author: François Colbert
Editor: Etas
ISBN: 8858677056
Size: 12,56 MB
Format: PDF, Docs
Read: 631

Il testo esemplifica le caratteristiche peculiari del prodotto artistico e le conseguenti scelte strategiche di mercato, attraverso l'analisi del ruolo delle imprese e delle organizzazioni culturali nella società moderna. Aggiornato con numerosi case study di imprese culturali di tutto il mondo compresa l'Italia -, "Marketing delle arti e della cultura" è uno strumento per tutti coloro che vogliono capire come il marketing funziona in ambito culturale e desiderano familiarizzare con le sfide poste dai prodotti artistici nella scelta della giusta strategia di mercato. Non solo, quindi, manager del settore culturale, ma anche pubblici amministratori, sponsor e service provider potranno comprendere e verificare le pratiche abituali del settore e scegliere i loro futuri corsi di azione. La prima edizione francese del libro è stata premiata con la "Medaglia dell'Accademia" dall'Accademia delle Scienze Commerciali di Parigi.

Marketing Culture And The Arts

Author: François Colbert
ISBN: 9782980308185
Size: 10,15 MB
Format: PDF, ePub, Mobi
Read: 482

Marketing For Hospitality And Tourism

Author: Philip T. Kotler
Editor: Pearson
ISBN: 0134141695
Size: 16,40 MB
Format: PDF, Docs
Read: 700

This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 7/e is the definitive source for hospitality marketing. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the leading resource on hospitality and tourism marketing. The Seventh Edition of this popular book includes new and updated coverage of social media, destination tourism and other current industry trends, authentic industry cases, and hands-on application activities.

The Economics Of Art And Culture

Author: James Heilbrun
Editor: Cambridge University Press
ISBN: 9780521637121
Size: 18,53 MB
Format: PDF, Kindle
Read: 433

Systematic review of the economics of the arts and performing arts.

Handbook Of Research On Management Of Cultural Products E Relationship Marketing And Accessibility Perspectives

Author: Aiello, Lucia
Editor: IGI Global
ISBN: 1466650087
Size: 14,65 MB
Format: PDF, ePub
Read: 888

An integrated approach to investigate, create, and propose a model for the value creation of cultural products is essential in maintaining its connection with e-relationship marketing; this examination is important in recognizing a common perspective. The Handbook of Research on Management of Cultural Products: E-Relationship Marketing and Accessibility Perspectives examines the potential value of cultural products and how the support of new technologies can enable non-conventional and social-media marketing relationships. This book aims to highlight an emerging subject area in the field of financial management, management of value creation, and marketing that will be essential for scientists, researchers, and practitioners.

Il Sistema Di Programmazione E Controllo Del Museo

Author: Francesco Dainelli
Editor: FrancoAngeli
ISBN: 9788846479877
Size: 20,76 MB
Format: PDF, ePub
Read: 670

Un Marketing Per La Cultura

Author: Fabio Severino
Editor: FrancoAngeli
ISBN: 9788846467089
Size: 19,10 MB
Format: PDF, ePub, Docs
Read: 314

Hospitality Travel And Tourism Concepts Methodologies Tools And Applications

Author: Management Association, Information Resources
Editor: IGI Global
ISBN: 1466665440
Size: 10,80 MB
Format: PDF
Read: 358

Over generations, human society has woven a rich tapestry of culture, art, architecture, and history, personified in artifacts, monuments, and landmarks arrayed across the globe. Individual communities are looking to exploit these local treasures for the benefit of the travelers who come to see them. Hospitality, Travel, and Tourism: Concepts, Methodologies, Tools, and Applications considers the effect of cultural heritage and destinations of interest on the global economy from the viewpoints of both visitor and host. This broadly-focused, multi-volume reference will provide unique insights for travelers, business leaders, sightseers, cultural preservationists, and others interested in the unique variety of human ingenuity and innovation around the world.

Management And The Arts

Author: William James Byrnes
Editor: CRC Press
ISBN: 1317627008
Size: 20,77 MB
Format: PDF, Docs
Read: 405

The fifth edition of Management and the Arts provides you with theory and practical applications from all arts management perspectives including planning, marketing, finance, economics, organization, staffing, and group dynamics. Regardless of whether you are a manager in a theatre, museum, dance company, or opera, you will gain useful insights into strategic planning, organization, and integrated management theories. Case studies, statistics, and real-world examples will allow you get a handle on all aspects of arts managements, from budgeting and fundraising, to e-marketing and social networking, to working effectively with boards and staff members. Revised to reflect the latest thinking and trends in managing organizations and people, this fifth edition features class-tested questions in each chapter, which help you to integrate the material and develop ideas about how the situations and problems could have been handled. Case studies focus on the challenges facing managers and organizations every day, and "In the News" quotes give you real-world examples of principles and theories.

Manuale Di Progettazione Della Cultura Filosofia Progettuale Design E Project Management In Campo Culturale E Artistico

Author: Lucio Argano
ISBN: 9788820407810
Size: 20,10 MB
Format: PDF, ePub, Docs
Read: 767

Un manuale fondamentale per il professionista della cultura e per gli studenti dei vari corsi magistrali e master. Una guida che affronta la filosofia progettuale (cosa si progetta), le azioni progettuali (perché si deve progettare), le tecniche (come si progetta), nell'ottica professionale e pratica per gli operatori culturali.