The Marketing Book

Author: Michael J. Baker
Editor: Routledge
ISBN: 1134506120
Size: 20,32 MB
Format: PDF, Docs
Read: 357
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The Marketing Book is everything you need to know but were afraid to ask about marketing. Divided into 25 chapters, each written by an expert in their field, it's a crash course in marketing theory and practice. From planning, strategy and research through to getting the marketing mix right, branding, promotions and even marketing for small to medium enterprises. This classic reference from renowned professors Michael Baker and Susan Hart was designed for student use, especially for professionals taking their CIM qualifications. Nevertheless, it is also invaluable for practitioners due to its modular approach. Each chapter is set out in a clean and concise way with plenty of diagrams and examples, so that you don't have to dig for the information you need. Much of this long-awaited seventh edition contains brand new chapters and a new selection of experts to bring you bang up to date with the latest in marketing thought. Also included are brand new content in direct, data and digital marketing, and social marketing. If you're a marketing student or practitioner with a question, this book should be the first place you look.

The Facebook Marketing Book

Author: Dan Zarrella
Editor: "O'Reilly Media, Inc."
ISBN: 1449302726
Size: 10,97 MB
Format: PDF, ePub, Mobi
Read: 593
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How can Facebook help you promote your brand, products, and services? This book provides proven tactics that you can use right away to build your brand and engage prospective customers. With 500 million active users worldwide, Facebook offers a much larger audience than traditional media, but it's a new landscape loaded with unfamiliar challenges. The Facebook Marketing Book shows you how to make the most of the service while skirting not-so-obvious pitfalls along the way. Whether you're a marketing and PR professional, an entrepreneur, or a small business owner, you'll learn about the tools and features that will help you reach specific Facebook audiences. You'll also get an in-depth overview, with colorful and easy-to-understand introductions to Profiles, Groups, Pages, Applications, Ads, Events, and Facebook etiquette. Approach Facebook's complex environment with clear, actionable items Make sense of the social networking world Be familiar with the technologies you need for social network marketing Explore tactics for using Facebook features, functionality, and protocols Learn how to set specific campaign goals Determine which Facebook features are relevant to your campaigns Plan and execute Facebook marketing strategies Measure the results of your campaigns with key performance indicators


Author: Richard Sandhusen
Editor: Barron's Educational Series
ISBN: 9780764112775
Size: 16,81 MB
Format: PDF, Mobi
Read: 304
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Thoroughly revised and expanded, this book covers the modern marketing curriculum as it is presented in leading business schools. A true-to-life hypothetical company is presented with explanation and analysis of both domestic and international marketing strategies. There is also a special brand new chapter on Internet marketing with analysis of ways in which it differs from traditional marketing methods.

Marketing Research And Information Systems

Author: I. M. Crawford
Editor: Food & Agriculture Org.
ISBN: 9789251039052
Size: 20,36 MB
Format: PDF, Mobi
Read: 880
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Marketing Research and Information Systems


Author: Paul Baines
Editor: Oxford University Press
ISBN: 019957961X
Size: 10,19 MB
Format: PDF, Mobi
Read: 144
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Linked to an online resource centre and instructor's DVD, this textbook introduces the basic principles of marketing. It includes numerous contemporary case studies, chapter summaries and review questions.


Author: Michael John Baker
Editor: Taylor & Francis
ISBN: 9780415213974
Size: 11,73 MB
Format: PDF, ePub
Read: 235
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Author: Nick Ellis
Editor: SAGE
ISBN: 9781446243954
Size: 16,41 MB
Format: PDF
Read: 582
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Electronic Inspection Copy available for instructors here Written by a team of renowned experts in the field, Marketing: A Critical Textbook provides a unique introduction and overview of critical approaches to marketing. Ideally suited to advanced students of marketing, the book uses examples and 'real world' case studies to illustrate and discuss major alternative and critical perspectives on the subject, enabling students to constructively question the conventional assumptions, concepts and models with which they are already familiar. - Explains and debates key concepts in a clear, readable and concise manner. - Provides practical and innovative demonstrations of abstract and difficult concepts through classroom exercises and individual and group activities. - Includes a glossary of critical marketing terms. - Additional material on the companion website, including a full Instructor's Manual and free access to full-text journal articles for students. Visit the companion website at


Author: James Burrow
Editor: Cengage Learning
ISBN: 0538446641
Size: 14,79 MB
Format: PDF
Read: 984
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MARKETING 3E is a revised edition that presents marketing as a set of skills and knowledge combined with economics, finance, and career planning to create strategic plans. Students learn the foundations and functions needed to successfully market goods, services, and ideas to consumers. Professional development, customer service, and technology are presented as keys to students’ success. Increased emphasis on careers is also included with the incorporation of Career Clusters. While students study business, economics, selling, human relations, communications, distribution, promotion, product planning, and pricing, they also see marketing as a career choice. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.


Author: Jim Blythe
Editor: SAGE
ISBN: 9781412910347
Size: 14,72 MB
Format: PDF, Mobi
Read: 385
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The Sage Course Companion on Marketing is an accessible introduction to the subject that will help readers to extend their understanding of key concepts and enhance their thinking skills in line with course requirements. It provides support on how to revise for exams and prepare for and write assessed pieces. Readers are encouraged not only to think like a marketer but also to think about the subject critically. It is much more than a revision guide for undergraduates; it is an essential tool that will help readers take their course understanding to new levels and help them achieve success in their undergraduate course.