Mass Communication Research Methods

Author: Anders Hansen
Editor: NYU Press
ISBN: 081473572X
Size: 17,61 MB
Format: PDF, Kindle
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Mass Communication Research Methods provides a systematic and comprehensive introduction to the key research methods and approaches used in the study of mass communication and media. Originating from the internationally renowned Leicester Centre for Mass Communication Research, this book offers an indispensable guide for students in a wide range of courses, including communications, media and cultural studies, and other social science disciplines that offer students the opportunity to research mass communication and media issues. Beginning with a clear and cogent discussion of the principles behind good research, including the key question of how to select the right methods for individual research questions, the authors go on to explore in a thorough and systematic fashion a range of different methods and approaches. From the study of media organizations and the practices of media professionals to media content, representations, and audiences, the development and application of each method is described in depth and the steps involved clearly outlined. Examples of research instruments are given where appropriate, and in each case references for further reading are provided. Mass Communication Research Methods is the definitive companion, reference, and source for everyone involved in mass communication research.

Research Methods In Mass Communication

Author: Guido Hermann Stempel
Editor:
ISBN:
Size: 12,89 MB
Format: PDF, ePub, Docs
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Mass Communication Research Methods Researching Media Content And Representation Continued Framing Analysis The Constructionist Approach To Framing Bringing Culture Back In

Author: Anders Hansen
Editor:
ISBN:
Size: 12,29 MB
Format: PDF
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Mass Communication Research Methods Researching Media And Communication In Society Consumption Audiences Politics Problems And Pleasures Continued Focus Group Research The Focused Interview

Author: Anders Hansen
Editor:
ISBN:
Size: 20,58 MB
Format: PDF, ePub
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Mass Communications Research Methods

Author: H.J. Hsia
Editor: Routledge
ISBN: 1317357175
Size: 17,73 MB
Format: PDF, ePub, Mobi
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Originally published in 1988. Step-by-step, this book leads students from problem identification, through the mazes of surveys, experimentation, historical/qualitative studies, statistical analysis, and computer data processing to the final submission and publication in scientific or popular publications.

Mass Communication Research Methods Researching Media Institutions Organisations Professionals And Production Continued Political Economy Media Institutions The Political Economy Of Communications

Author: Anders Hansen
Editor:
ISBN:
Size: 13,99 MB
Format: PDF, ePub, Docs
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Media And Communication Research Methods

Author: Anders Hansen
Editor: Macmillan International Higher Education
ISBN: 1137272252
Size: 16,53 MB
Format: PDF
Read: 209
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Media and Communication Research Methods provides a clear and authoritative introduction to qualitative and quantitative methods for studying media and communication. Written by two highly experienced researchers, the book draws on a wide range of media and communication research to introduce students to the relative strengths of the different research approaches. Beginning with an overview of the changing contexts and trends in media and communication research approaches, the book demystifies 'research' and the 'research process' by offering practical and accessible guidance on how to design, plan and carry out successful research projects in media and communication. Featuring international case studies and a student-friendly glossary, the book provides guidance on how to ask the 'right' research questions and select the 'right' research method. Media and Communication Research Methods is an indispensible text for all students of media and communication studies, particularly those undertaking their own research projects or taking modules in research methods.

A Handbook Of Qualitative Methodologies For Mass Communication Research

Author: Nicholas W. Jankowski
Editor: Routledge
ISBN: 1134938241
Size: 16,48 MB
Format: PDF, Mobi
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First published in 1991. Routledge is an imprint of Taylor & Francis, an informa company.

Mass Communication Research And Theory

Author: Guido Hermann Stempel
Editor: Addison-Wesley Longman
ISBN: 9780205359233
Size: 14,31 MB
Format: PDF, ePub
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Combines mass communication theory with detailed descriptions of the various research methods from content anaysis to survey research, historical and legal research and qualitative studies. Also includes information on ethics and research presentation.

Applied Research Methods For Mass Communicators

Author: Joey Reagan
Editor:
ISBN: 9780922993451
Size: 12,56 MB
Format: PDF, ePub, Mobi
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Finally--A Communication Research Text for Working Professionals! College professors who teach research methods have a number of high quality textbooks from which to choose. But most of these books are focused on how to do social science research. Few, in fact, focus exclusively or heavily on how to use that research in the real world.Applied Research Methods for Mass Communicators is designed to solve this problem. It is designed specifically for college students who plan to work in the fields of advertising, public relations and journalism. The focus of Applied Research Methods is on helping future professionals and managers of communication businesses understand, evaluate and apply the research used in their industries. Real-world examples are used liberally to illustrate the basics of research, which include design, sampling, and data analysis. Other topics covered include: Problem Definition Variables and Variance Research Questions and Hypotheses Relations and Cause & Effect Qualitative and Quantitative Research Data Gather Techniques Questionnaire Design Coding Data and Codebooks Inferential and Descriptive Statistics Analytical Approaches How to Write Research Reports Research Ethics About the Author Joey Reagan (Ph.D. Mass Media, Michigan State University) is a professor in the Edward R. Murrow School of Communication at Washington State University in Pullman, WA, where he teaches communication technologies and research methods. He is author or coauthor of more than 60 publications, papers and reports that have appeared in scholarly communication journals and media industry publications. For the past 25 years he also has been a consultant for media, health and governmental organizations. His latest book is Communication Research Primer: Measuring and Evaluating Organizational Communication, which was published by the International Association of Business Communicators.