Mass Communication Research Methods

Author: Anders Hansen
Editor: NYU Press
ISBN: 081473572X
Size: 12,26 MB
Format: PDF, ePub
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Mass Communication Research Methods provides a systematic and comprehensive introduction to the key research methods and approaches used in the study of mass communication and media. Originating from the internationally renowned Leicester Centre for Mass Communication Research, this book offers an indispensable guide for students in a wide range of courses, including communications, media and cultural studies, and other social science disciplines that offer students the opportunity to research mass communication and media issues. Beginning with a clear and cogent discussion of the principles behind good research, including the key question of how to select the right methods for individual research questions, the authors go on to explore in a thorough and systematic fashion a range of different methods and approaches. From the study of media organizations and the practices of media professionals to media content, representations, and audiences, the development and application of each method is described in depth and the steps involved clearly outlined. Examples of research instruments are given where appropriate, and in each case references for further reading are provided. Mass Communication Research Methods is the definitive companion, reference, and source for everyone involved in mass communication research.

Research Methods In Mass Communication

Author: Guido Hermann Stempel
Editor:
ISBN:
Size: 13,80 MB
Format: PDF, ePub, Docs
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Mass Communication Research Methods Researching Media Content And Representation Continued Framing Analysis The Constructionist Approach To Framing Bringing Culture Back In

Author: Anders Hansen
Editor:
ISBN:
Size: 10,92 MB
Format: PDF, Docs
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Mass Communications Research Methods

Author: H.J. Hsia
Editor: Routledge
ISBN: 1317357175
Size: 13,68 MB
Format: PDF, ePub
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Originally published in 1988. Step-by-step, this book leads students from problem identification, through the mazes of surveys, experimentation, historical/qualitative studies, statistical analysis, and computer data processing to the final submission and publication in scientific or popular publications.

Mass Communication Research Methods Researching Media And Communication In Society Consumption Audiences Politics Problems And Pleasures Continued Focus Group Research The Focused Interview

Author: Anders Hansen
Editor:
ISBN:
Size: 17,89 MB
Format: PDF, ePub, Mobi
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Mass Communication Research Methods

Author: Anders Hansen
Editor:
ISBN: 9780333617090
Size: 10,19 MB
Format: PDF, Docs
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Offering an introduction to key research methods and approaches for the study of media and mass communications processes, this book starts with a discussion of how to select the right methods for the right research questions, before going on to outline the main methods and approaches for the study of: media organisations; the practices of media professionals; media content and representations; and media audiences.

Mass Communication Research Methods Researching Media Institutions Organisations Professionals And Production Continued Political Economy Media Institutions The Political Economy Of Communications

Author: Anders Hansen
Editor:
ISBN:
Size: 10,86 MB
Format: PDF, ePub
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A Handbook Of Qualitative Methodologies For Mass Communication Research

Author: Nicholas W. Jankowski
Editor: Routledge
ISBN: 113493825X
Size: 11,91 MB
Format: PDF, Docs
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First published in 1991. Routledge is an imprint of Taylor & Francis, an informa company.

Qualitative Research Methods For Media Studies

Author: Bonnie Brennen
Editor: Routledge
ISBN: 0415890217
Size: 10,26 MB
Format: PDF, Mobi
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This book introduces the essential qualitative methods used in media research, with an emphasis on integrating theory with practice. Each method is introduced through step-by-step instruction on conducting research and interpreting research findings, alongside in-depth discussions of the historical, cultural, and theoretical context of the particular method and case studies drawn from published scholarship. This text is a comprehensive and accessible introduction to qualitative methods, ideal for media and mass communication research courses.

Media And Communication Research Methods

Author: Anders Hansen
Editor: Macmillan International Higher Education
ISBN: 1137272252
Size: 11,18 MB
Format: PDF, Kindle
Read: 915
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Media and Communication Research Methods provides a clear and authoritative introduction to qualitative and quantitative methods for studying media and communication. Written by two highly experienced researchers, the book draws on a wide range of media and communication research to introduce students to the relative strengths of the different research approaches. Beginning with an overview of the changing contexts and trends in media and communication research approaches, the book demystifies 'research' and the 'research process' by offering practical and accessible guidance on how to design, plan and carry out successful research projects in media and communication. Featuring international case studies and a student-friendly glossary, the book provides guidance on how to ask the 'right' research questions and select the 'right' research method. Media and Communication Research Methods is an indispensible text for all students of media and communication studies, particularly those undertaking their own research projects or taking modules in research methods.