Mass Communication Research Methods

Author: Anders Hansen
Editor: NYU Press
ISBN: 081473572X
Size: 17,89 MB
Format: PDF, Docs
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Mass Communication Research Methods provides a systematic and comprehensive introduction to the key research methods and approaches used in the study of mass communication and media. Originating from the internationally renowned Leicester Centre for Mass Communication Research, this book offers an indispensable guide for students in a wide range of courses, including communications, media and cultural studies, and other social science disciplines that offer students the opportunity to research mass communication and media issues. Beginning with a clear and cogent discussion of the principles behind good research, including the key question of how to select the right methods for individual research questions, the authors go on to explore in a thorough and systematic fashion a range of different methods and approaches. From the study of media organizations and the practices of media professionals to media content, representations, and audiences, the development and application of each method is described in depth and the steps involved clearly outlined. Examples of research instruments are given where appropriate, and in each case references for further reading are provided. Mass Communication Research Methods is the definitive companion, reference, and source for everyone involved in mass communication research.

Research Methods In Mass Communication

Author: Guido Hermann Stempel
Editor:
ISBN:
Size: 13,44 MB
Format: PDF, Docs
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Mass Communication Research Methods Researching Media Content And Representation Continued Framing Analysis The Constructionist Approach To Framing Bringing Culture Back In

Author: Anders Hansen
Editor:
ISBN:
Size: 13,40 MB
Format: PDF, Kindle
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Media And Communication Research Methods

Author: Anders Hansen
Editor: Macmillan International Higher Education
ISBN: 1137272252
Size: 13,67 MB
Format: PDF, ePub, Mobi
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Media and Communication Research Methods provides a clear and authoritative introduction to qualitative and quantitative methods for studying media and communication. Written by two highly experienced researchers, the book draws on a wide range of media and communication research to introduce students to the relative strengths of the different research approaches. Beginning with an overview of the changing contexts and trends in media and communication research approaches, the book demystifies 'research' and the 'research process' by offering practical and accessible guidance on how to design, plan and carry out successful research projects in media and communication. Featuring international case studies and a student-friendly glossary, the book provides guidance on how to ask the 'right' research questions and select the 'right' research method. Media and Communication Research Methods is an indispensible text for all students of media and communication studies, particularly those undertaking their own research projects or taking modules in research methods.

Mass Communications Research Methods

Author: H.J. Hsia
Editor: Routledge
ISBN: 1317357175
Size: 16,73 MB
Format: PDF, ePub, Mobi
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Originally published in 1988. Step-by-step, this book leads students from problem identification, through the mazes of surveys, experimentation, historical/qualitative studies, statistical analysis, and computer data processing to the final submission and publication in scientific or popular publications.

Media And Communication Research Methods

Author: Arthur Asa Berger
Editor: SAGE
ISBN: 1452256578
Size: 19,27 MB
Format: PDF, ePub, Mobi
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Employing his signature style—a practical focus, the use of numerous illuminating examples, an easy to follow step-by-step approach, and engaging humor that makes the material approachable—Arthur Asa Berger updates and enhances his best-selling introductory text, Media and Communication Research Methods: An Introduction to Qualitative and Quantitative Approaches, Third Edition. The new edition combines insightful discussions of qualitative and quantitative media and communication research methods as it covers each topic thoroughly in a fun-to-read style. Ideal for beginning research students at both the graduate and undergraduate level, this proven book is clear, concise, and accompanied by just the right number of detailed examples, useful applications, and valuable exercises that are sure to get your students to want to understand, and master, media and communication research.

Mass Communication Research Methods Researching Media And Communication In Society Consumption Audiences Politics Problems And Pleasures Continued Focus Group Research The Focused Interview

Author: Anders Hansen
Editor:
ISBN:
Size: 13,25 MB
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A Handbook Of Qualitative Methodologies For Mass Communication Research

Author: Nicholas W. Jankowski
Editor: Routledge
ISBN: 1134938241
Size: 12,88 MB
Format: PDF, Kindle
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First published in 1991. Routledge is an imprint of Taylor & Francis, an informa company.

Mass Communication Research Methods

Author: Anders Hansen
Editor: Sage Publications Ltd
ISBN:
Size: 11,24 MB
Format: PDF, Mobi
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Mass communication research is a sprawling and multidisciplinary field of research approaches and theories, drawing inspiration from a range of disciplines in the humanities and the social sciences, and even from such science disciplines such as mathematics, computing, and engineering. It continually develops and adapts to the changing nature and application of media technologies as well as changing political and social concerns with 'the media'. This major work combines 'pure' methods articles or discussions with a range of 'exemplary' applications within particular theoretical frameworks of each particular method or approach. The content is divided into five sections: Section I: Asking the right questions Section II: Researching media institutions, organizations, professionals and production Section III: Researching media content and representation Section IV: Researching media and communication in society: consumption, audiences, politics, problems and pleasures Section V: Doing communication research

Qualitative Communication Research Methods

Author: Thomas R. Lindlof
Editor: SAGE
ISBN: 1412974720
Size: 15,45 MB
Format: PDF
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While many volumes discuss qualitative methods, only Qualitative Communication Research Methods focuses on the history and diversity of their use within the communication discipline. This volume is written by, for, and about communication scholars. It introduces readers from any background to every step of the qualitative research process, from developing research topics and questions, all the way through writing a final report. In addition to covering the scope of theories and methods currently used in qualitative communication research, this book also discusses important trends influencing the future of that research. Key features in this new edition include: - A more clear and direct writing style, suitable for use in both undergraduate and graduate courses. - Numerous practical examples and exercises designed to reinforce student learning of concepts. - A critical guide to the contexts of qualitative research. More than ever, qualitative researchers operate in institutional contexts that present new dilemmas. The book brings readers up to date on related ethical, political, and practical issues, including: the influences of globalization on the design and conduct of research; the appropriate use of recording technology in conducting fieldwork; the unique challenges and opportunities related to studying multi-media, on-line environments; and ongoing innovation and controversy surrounding genres and formats of qualitative writing. - An integrated "suite" of chapters on data-producing methods. In addition to updated discussions of participant-observation and qualitative interviewing, this edition includes a new chapter on the study of material culture and documents. Together, these three chapters help readers to learn how fieldwork methods can successfully combine in a flexible, integrated fashion. - Cutting-edge technological developments. The book informs and advises readers about the latest developments in technology for qualitative communication research. This discussion focuses on how "new" media - such as e-mail, texting, cell phone video, and blogging - not only form topics of research, but also the means of recording, analyzing, and textually "representing" data.