Maximizing Commerce And Marketing Strategies Through Micro Blogging

Author: Burkhalter, Janée N.
Editor: IGI Global
ISBN: 1466684097
Size: 16,82 MB
Format: PDF, ePub, Docs
Read: 731
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The Internet is quickly becoming a commonly used tool for business-customer interaction. Social media platforms that were once typically reserved for personal use are now becoming a vital part of a business’s strategy. Maximizing Commerce and Marketing Strategies through Micro-Blogging examines the various methods and benefits of using micro-blogs within a business context, bringing together the best tools and tactics necessary to properly incorporate this approach. Highlighting current empirical research and insights from various disciplines, this book is an essential reference source for academics, graduate students, social media strategists, and business professionals interested in the positive use of social media in business environments.

Encyclopedia Of E Commerce Development Implementation And Management

Author: Lee, In
Editor: IGI Global
ISBN: 1466697881
Size: 10,52 MB
Format: PDF
Read: 898
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The convenience of online shopping has driven consumers to turn to the internet to purchase everything from clothing to housewares and even groceries. The ubiquity of online retail stores and availability of hard-to-find products in the digital marketplace has been a catalyst for a heighted interest in research on the best methods, techniques, and strategies for remaining competitive in the era of e-commerce. The Encyclopedia of E-Commerce Development, Implementation, and Management is an authoritative reference source highlighting crucial topics relating to effective business models, managerial strategies, promotional initiatives, development methodologies, and end-user considerations in the online commerce sphere. Emphasizing emerging research on up-and-coming topics such as social commerce, the Internet of Things, online gaming, digital products, and mobile services, this multi-volume encyclopedia is an essential addition to the reference collection of both academic and corporate libraries and caters to the research needs of graduate-level students, researchers, IT developers, and business professionals. .

Competitive Social Media Marketing Strategies

Author: Ozuem, Wilson
Editor: IGI Global
ISBN: 1466697776
Size: 12,62 MB
Format: PDF, Docs
Read: 174
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Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Competitive Social Media Marketing Strategies presents a critical examination on the integration of social networking platforms into business tactics and the challenges presented by consumers’ use of these online communities. Highlighting pivotal issues such as brand management, customer loyalty, and online services, this publication is a pivotal reference source for business managers, professionals, advanced-level students, and consultants interested in the latest research on the use of digital media tools for business opportunities.

Global Marketing Strategies For The Promotion Of Luxury Goods

Author: Mosca, Fabrizio
Editor: IGI Global
ISBN: 1466699590
Size: 10,87 MB
Format: PDF, ePub, Mobi
Read: 141
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Vast markets for high-symbolic-value goods serve as an expansive worldwide arena where luxury brands and products compete for consumer attention. As global luxury markets have grown and continue to grow, uncovering successful methods for maintaining brand image and consumer desire is critical to the success of high-end brands. Global Marketing Strategies for the Promotion of Luxury Goods explores the latest promotional trends, business models, and challenges within the luxury goods market. Focusing on strategies for achieving competitive advantage, new market development, as well as the role of the media in luxury brand building, this timely reference publication is designed for use by business professionals, researchers, and graduate-level students.

Product Innovation Through Knowledge Management And Social Media Strategies

Author: Goel, Alok Kumar
Editor: IGI Global
ISBN: 1466696087
Size: 10,90 MB
Format: PDF
Read: 792
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Start Your Own Clothing Store And More

Author: Entrepreneur Press
Editor: Entrepreneur Press
ISBN: 161308059X
Size: 13,63 MB
Format: PDF
Read: 328
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Are you a fashionista? Do you love working with people? Do you dream of owning and running your own business? Take a chance and start a clothing business—all you need to get up and running is your dream and this guide. Whether you’re interested in selling today’s hottest fashions or you’d rather start a specialty boutique, such as a children’s store, bridal shop, vintage store, consignment shop or something of your own invention, this book helps you make it big. It gives you the inside scoop on starting a clothing store, including: • How to spot trends and take advantage of them before your competitors do • Valuable money-saving tips for the startup process • Whether to purchase a franchise or existing business or start your dream store from scratch • How to find, hire and train the best employees • How to skyrocket your earnings by branding your clothes with your own private label • The pros and cons of having an on-staff personal shopper • And more! If you know how to dress for success, let Entrepreneur help you turn your fashion sense into a clothing empire.

Blogging To Drive Business

Author: Eric Butow
Editor: Que Publishing
ISBN: 0133103587
Size: 20,57 MB
Format: PDF, ePub
Read: 650
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BLOGGING TO DRIVE BUSINESS USE BLOGGING TO SUPERCHARGE SALES, CUSTOMER LOYALTY, INNOVATION, AND PROFITS Blogging can help you deepen customer loyalty, reach new customers, gain indispensable feedback, and drive more sales. This no-nonsense guide shows how to craft a business blog that does all that, and more—building your business and increasing your profits. Top e-marketers and business bloggers Eric Butow and Rebecca Bollwitt help you define clear goals, generate the right content with the right tools, attract visitors, build communities, and avoid costly mistakes. They draw on their own extensive experience, as well as the work of innovators from companies such as Intel, Starbucks, ING Direct, Procter & Gamble, and Tumblr. WHATEVER YOUR ROLE IN THE BUSINESS, YOU’LL LEARN HOW TO: Launch a blog that truly represents the best of your business Create a comprehensive, long-term blogging strategy to maximize the return on investment (ROI) from your blog Staff your blogging initiative Integrate blogs with other offline and online marketing programs, including social networking websites Use your blog to drive customers and prospects to the business Push up-to-the-minute information to customers via RSS Build a thriving online community—and learn from what it tells you Manage comments (and decide whether to have them) Operate successful contests and sweepstakes campaigns on your blog Utilize podcasts, vlogs, microblogging, and other new techniques Gain business value from hot new Web 3.0 technologies, including widgets, mashups, personal agents, and the Semantic Web Track your blog performance, spot and respond to trends, and translate and report data you receive from your blog

The Ebay Marketing Bible

Author: Clifford R. Ennico
Editor: Amacom Books
ISBN:
Size: 17,92 MB
Format: PDF, ePub, Mobi
Read: 381
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The eBay Marketing Bible is a plain-English, practical guide for all eBay sellers. Whether you're an experienced online marketer or a complete novice with nothing but a desire to succeed, this book will take your eBay business to the next level.

Commercial Investment Real Estate

Author:
Editor:
ISBN:
Size: 13,23 MB
Format: PDF
Read: 688
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Author: Robert B. Cialdini
Editor: العبيكان للنشر
ISBN: 9960547469
Size: 12,16 MB
Format: PDF, ePub
Read: 423
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التأثير, الكتاب الكلاسيكي حول عملية الإقناع, يشرح مبادئ علم النفس التي تقف وراء قول الناس «نعم» لأي طلب كان, كما يشرح كيفية تطبيق فهم هذه المبادئ. الدكتور روبرت سيالديني مدرّس خبير في حقلي التأثير والإقناع المتناميين بسرعة. إن هذا الكتاب الذي ينظر إليه في الأوساط العلمية نظرة مرموقة جداً؛ فهو حصيلة خمس وثلاثين سنة من الأبحاث الدقيقة المعتمدة على الأدلة القوية، إضافة إلى برنامج استمر ثلاث سنوات من الدراسة الميدانية لما يدفع الناس إلى تغيير سلوكهم. سوف نتعلم المبادئ الستة الأساسية, وكيف نستعملها كي نصبح مهرة في فن الإقناع- وكيف ندافع عن أنفسنا ضد من يحاول أن يستغلنا بإقناعنا بما يريد. هذا الكتاب مثالي لجميع الناس العاملين في جميع نواحي الحياة. سوف تغيّر مبادئ التأثيرشخصيتك تغييراً إيجابياً قوياً وتقودك نحو النجاح. العبيكان للنشر