Non Conta Volere Ma Volere Contare

Autore: Paul Arden
Editore:
ISBN: 9780714898407
Grandezza: 46,89 MB
Formato: PDF, Kindle
Vista: 1037
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Whatever You Think Think The Opposite

Autore: Paul Arden
Editore: Penguin
ISBN: 1591841216
Grandezza: 16,26 MB
Formato: PDF, ePub, Mobi
Vista: 7829
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Gives advice for how to achieve success, advocating risk-taking and entrepreneurial thinking by presenting examples of people who made unique decisions that paid off.

A Technique For Producing Ideas

Autore: James Young
Editore: McGraw Hill Professional
ISBN: 0071426256
Grandezza: 15,61 MB
Formato: PDF, ePub, Docs
Vista: 821
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A step-by-step technique for sparking breakthrough creativity in advertising--or any field Since its publication in 1965, A Technique for Producing Ideas has helped thousands of advertising copywriters smash through internal barriers to unleash their creativity. Professionals from poets and painters to scientists and engineers have also used the techniques in this concise, powerful book to generate exciting ideas on demand, at any time, on any subject. Now let James Webb Young's unique insights help you look inside yourself to find that big, elusive idea--and once and for all lift the veil of mystery from the creative process. "James Webb Young is in the tradition of some of our greatest thinkers when he describes the workings of the creative process. The results of many years in advertising have proved to him that the key element in communications success is the production of relevant and dramatic ideas. He not only makes this point vividly for us but shows us the road to that goal." --William Bernbach, Former Chairman and CEO, Doyle Dane Bernbach Inc.

God Explained In A Taxi Ride

Autore: Paul Arden
Editore: Perigee Trade
ISBN: 9780399535086
Grandezza: 21,64 MB
Formato: PDF, ePub, Docs
Vista: 7507
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Addresses the nature of human religious belief in a series of vignettes and questions that explore humankind's relationship to the divine, from ancient times to the present, in the context of a taxi ride.

The Betrothed

Autore: Alessandro Manzoni
Editore:
ISBN:
Grandezza: 37,22 MB
Formato: PDF, ePub
Vista: 8425
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Eating Animals

Autore: Jonathan Safran Foer
Editore: Little, Brown
ISBN: 0316086649
Grandezza: 23,82 MB
Formato: PDF, ePub, Docs
Vista: 9434
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Jonathan Safran Foer spent much of his teenage and college years oscillating between omnivore and vegetarian. But on the brink of fatherhood-facing the prospect of having to make dietary choices on a child's behalf-his casual questioning took on an urgency His quest for answers ultimately required him to visit factory farms in the middle of the night, dissect the emotional ingredients of meals from his childhood, and probe some of his most primal instincts about right and wrong. Brilliantly synthesizing philosophy, literature, science, memoir and his own detective work, Eating Animals explores the many fictions we use to justify our eating habits-from folklore to pop culture to family traditions and national myth-and how such tales can lull us into a brutal forgetting. Marked by Foer's profound moral ferocity and unvarying generosity, as well as the vibrant style and creativity that made his previous books, Everything is Illuminated and Extremely Loud and Incredibly Close, widely loved, Eating Animals is a celebration and a reckoning, a story about the stories we've told-and the stories we now need to tell.

It S Not How Good You Are It S How Good You Want To Be

Autore: Paul Arden
Editore: Phaidon Press
ISBN: 9780714843377
Grandezza: 24,35 MB
Formato: PDF, Docs
Vista: 4113
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" It’s Not How Good You Are, It’s How Good You Want to Be is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible possible. The world’s top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes, and creativity – all endeavors that can be applied to aspects of modern life. This uplifting and humorous little book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom – all packed into easy‐to‐digest, bite‐sized spreads. If you want to succeed in life or business, this book is a must. "

Prendi In Mano La Tua Felicit

Autore: Claudio Belotti
Editore: SPERLING & KUPFER
ISBN: 8873398537
Grandezza: 73,88 MB
Formato: PDF, Mobi
Vista: 4126
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Tutte le difficoltà cesseranno di esistere. Perchè il metodo Belotti non è orientato solo ai risultati, ma si prende cura di qualcosa che ti rende unico: il tuo vero scopo nella vita.

Essere Steve Jobs

Autore: Carmine Gallo
Editore: Sperling & kupfer
ISBN: 887339387X
Grandezza: 16,27 MB
Formato: PDF, ePub, Mobi
Vista: 8948
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I segreti del più grande venditore di idee dei nostri tempi. D'ora in avanti anche tu potrai stupire il tuo pubblico come Steve Jobs. Un consiglio: copiate le lezioni sul pc e sull'Ipod.

The Banquet

Autore: Dante Alighieri
Editore: Sheba Blake Publishing
ISBN: 3961896151
Grandezza: 49,62 MB
Formato: PDF, Mobi
Vista: 1458
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The Banquet is a work written by Dante Alighieri roughly between 1304 and 1307. This unfinished work of Dante consists of four trattati, or "books": a prefatory one, plus three books that each include a canzone (long lyrical poem) and a prose allegorical interpretation or commentary of the poem that goes off in multiple thematic directions. The Banquet is a major stage of development for Dante, very different from the visionary world of the Vita nuova (although like the earlier work it too is a medium for the author's evolving sense of artistic vocation and philosophical-spiritual quest). This difference is reflected in how the two works use the prosimetrum format: in the Vita Nova there is a complex interrelation and intertwining between the prose and the poetry, while in the Banquet large blocks of prose have an autonomous existence apart from the poems; the content of the poetry is not amplified or edited in the prose so much as commented upon prosaically, to serve as points of departure for the various subjects that the Banquet discusses. Dante himself tells us that the prose of the Banquet is "temperate and virile," in contrast to the "fervid and passionate" prose of the Vita Nova; and that while the approach to this in the work of his youth was "like dreaming" the Banquet approaches it subjects soberly and wide awake, often modeling its style on Scholastic authors. The Banquet is a kind of vernacular encyclopedia of the knowledge of Dante's time; it touches on many areas of learning, not only philosophy but also politics, linguistics, science, and history. The treatise begins with the prefatory book, or proem, which explains why a book like the Banquet is needed and why Dante is writing it in the vernacular instead of Latin. It is one of Dante's early defenses of the vernacular, expressed in greater detail in his (slightly earlier) linguistic treatise De vulgari eloquentia (On Eloquence in the Vernacular).