Pensieri Lenti E Veloci

Author: Daniel Kahneman
Editor: Edizioni Mondadori
ISBN: 8852025219
Size: 20,32 MB
Format: PDF, ePub
Read: 669
Download

Kahneman ci guida in un'affascinante esplorazione della mente umana e ci spiega come essa sia caratterizzata da due processi di pensiero ben distinti: uno veloce e intuitivo (sistema 1), e uno più lento ma anche più logico e riflessivo (sistema 2).

Nudge

Author: Richard H. Thaler
Editor: Penguin
ISBN: 1101655097
Size: 18,83 MB
Format: PDF, ePub
Read: 775
Download

From the winner of the 2017 Nobel Prize in Economics, Richard H. Thaler, and Cass R. Sunstein: a revelatory look at how we make decisions—for fans of Malcolm Gladwell’s Blink and Daniel Kahneman’s Thinking Fast and Slow New York Times bestseller Named a Best Book of the Year by The Economist and the Financial Times Every day we make choices—about what to buy or eat, about financial investments or our children’s health and education, even about the causes we champion or the planet itself. Unfortunately, we often choose poorly. Nudge is about how we make these choices and how we can make better ones. Using dozens of eye-opening examples and drawing on decades of behavioral science research, Nobel Prize winner Richard H. Thaler and Harvard Law School professor Cass R. Sunstein show that no choice is ever presented to us in a neutral way, and that we are all susceptible to biases that can lead us to make bad decisions. But by knowing how people think, we can use sensible “choice architecture” to nudge people toward the best decisions for ourselves, our families, and our society, without restricting our freedom of choice. More than 750,000 copies sold

Attention And Effort

Author: Daniel Kahneman
Editor: Prentice Hall
ISBN:
Size: 19,19 MB
Format: PDF, Mobi
Read: 424
Download


International Differences In Well Being

Author: Ed Diener
Editor: Oxford University Press
ISBN: 019988983X
Size: 10,79 MB
Format: PDF
Read: 889
Download

This book brings together the best of current global research on the measurement and understanding of international differences in well-being

Judgment Under Uncertainty

Author: Daniel Kahneman
Editor: Cambridge University Press
ISBN: 9780521284141
Size: 20,65 MB
Format: PDF, Docs
Read: 945
Download

The thirty-five chapters in this book describe various judgmental heuristics and the biases they produce, not only in laboratory experiments but in important social, medical, and political situations as well. Individual chapters discuss the representativeness and availability heuristics, problems in judging covariation and control, overconfidence, multistage inference, social perception, medical diagnosis, risk perception, and methods for correcting and improving judgments under uncertainty. About half of the chapters are edited versions of classic articles; the remaining chapters are newly written for this book. Most review multiple studies or entire subareas of research and application rather than describing single experimental studies. This book will be useful to a wide range of students and researchers, as well as to decision makers seeking to gain insight into their judgments and to improve them.

Decoded

Author: Phil Barden
Editor: John Wiley & Sons
ISBN: 1118345592
Size: 13,51 MB
Format: PDF, ePub, Docs
Read: 307
Download

In this groundbreaking book Phil Barden reveals what decision science explains about people’s purchase behaviour, and specifically demonstrates its value to marketing. He shares the latest research on the motivations behind consumers’ choices and what happens in the human brain as buyers make their decisions. He deciphers the ‘secret codes’ of products, services and brands to explain why people buy them. And finally he shows how to apply this knowledge in day to day marketing to great effect by dramatically improving key factors such as relevance, differentiation and credibility. Shows how the latest insights from the fields of Behavioural Economics, psychology and neuro-economics explain why we buy what we buy Offers a pragmatic framework and guidelines for day-to-day marketing practice on how to employ this knowledge for more effective brand management - from strategy to implementation and NPD. The first book to apply Daniel Kahneman’s Nobel Prize-winning work to marketing and advertising Packed with case studies, this is a must-read for marketers, advertising professionals, web designers, R&D managers, industrial designers, graphic designers in fact anyone whose role or interest focuses on the ‘why’ behind consumer behaviour. Foreword by Rory Sutherland, Executive Creative Director and Vice-Chairman, OgilvyOne London and Vice-Chairman,Ogilvy Group UK Full colour throughout

Heuristics And Biases

Author: Thomas Gilovich
Editor: Cambridge University Press
ISBN: 9780521796798
Size: 11,91 MB
Format: PDF, Kindle
Read: 448
Download

Is our case strong enough to go to trial? Will interest rates go up? Can I trust this person? Such questions - and the judgments required to answer them - are woven into the fabric of everyday experience. This book, first published in 2002, examines how people make such judgments. The study of human judgment was transformed in the 1970s, when Kahneman and Tversky introduced their 'heuristics and biases' approach and challenged the dominance of strictly rational models. Their work highlighted the reflexive mental operations used to make complex problems manageable and illuminated how the same processes can lead to both accurate and dangerously flawed judgments. The heuristics and biases framework generated a torrent of influential research in psychology - research that reverberated widely and affected scholarship in economics, law, medicine, management, and political science. This book compiles the most influential research in the heuristics and biases tradition since the initial collection of 1982 (by Kahneman, Slovic, and Tversky).

Nonsense

Author: Jamie Holmes
Editor: Broadway Books
ISBN: 0385348398
Size: 15,15 MB
Format: PDF, Docs
Read: 207
Download

"An illuminating look at the surprising upside of ambiguity--and how, properly harnessed, it can inspire learning, creativity, even empathy Life today feels more overwhelming and chaotic than ever. We face constant political and economic upheaval, and we're bombarded with information, much of it contradictory. Managing uncertainty--in our jobs, our relationships, and our everyday lives--is fast becoming an essential skill. What should we do when we have no idea what to do? In Nonsense, Jamie Holmes shows how we react to ambiguous situations and how we can do it better. Being confused is unpleasant, so we tend to shutter our minds as we grasp for meaning and stability, especially in stressful circumstances. We're hard-wired to resolve contradictions quickly and extinguish anomalies. But in doing so, we lose a vital opportunity to learn something new, solve a hard problem, or see the world from another perspective. Over the last few years, new insights from social psychology and cognitive science have deepened our understanding of the role of ambiguity in our lives and Holmes brings this research together for the first time, showing how we can use uncertainty to our advantage. Whether we're dealing with an unclear medical diagnosis or launching a risky new product, Nonsense promises to transform the way we conduct business, educate our children, and make decisions. In an increasingly unpredictable, complex world, it turns out that what matters most isn't IQ, willpower, or confidence in what we know. It's how we deal with what we don't understand"--

Consumer Behavior

Author: Wayne D. Hoyer
Editor: Cengage Learning
ISBN: 1305507274
Size: 15,91 MB
Format: PDF, Mobi
Read: 216
Download

The popular CONSUMER BEHAVIOR, 7E draws key concepts from marketing, psychology, sociology, and anthropology to present a strong foundation and highly practical focus on real-world applications for today’s global business environment. With this new edition, readers examine the latest research and business practices with extensive coverage of social media influences, increased consumer power, and emerging neuroscience findings. Readers review controversies in consumer decision-making involving money, goals, emotions, charity, health, materialism, and sustainability. This edition increases its emphasis on social responsibility and ethics in marketing, scrutinizing both the dark side and constructive possibilities. With even more real-world examples, CONSUMER BEHAVIOR, 7E provides a thorough, yet enjoyable guide that enables today’s learners to master the skills they need. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.