Return On Engagement

Author: Tim Frick
Editor: CRC Press
ISBN: 113501292X
Size: 19,99 MB
Format: PDF, ePub, Mobi
Read: 119
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In the world of web design, if one wants to create a successful web site, one needs an effective content strategy. Return on Engagement shows web designers and developers how to implement an effective content strategy and how to stay ahead in the rapidly changing industry of web design. It presents best practices in terms of web design through a marketing function: content strategy, SEO, social media marketing, and success measurement to help web designers implement a strategy that ensures success for the site they are building. Return on Engagement shows web designers and developers how to not just design an aesthetically pleasing, functional website. This book shows those professionals how to implement marketing strategies and analysis into their website, thus ensuring its success. Nearly 3 years since the previous edition published, new best practices have been formed. Tools in which web developers use to analyze website metrics have advanced. New social media networks and communities have cropped up. New research in how audiences read and receive content has been done, subsequently refining best digital marketing practices. Return on Engagement features a step-by-step breakdown of how to use new tools, techniques, and technologies. The new edition also includes updated case studies of industry leaders who implement best practices on projects. Return on Engagement also features a regularly updated companion site that offers readers sample content, easy sharing tools, and web-based resources to help measure marketing viability of web properties.

Immortal Fear

Author: H. S. Clark
Editor:
ISBN: 9780988427495
Size: 15,40 MB
Format: PDF, Kindle
Read: 498
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Dr. Paul Powers is back in Immortal Fear: A Medical Thriller, haunted by a killer that won't stay dead. As the bodies pile up in Seattle, Dr. Powers must warn a disbelieving world, and hunt down a degenerate evil, before high-tech medicine creates an apocalypse. But the killer is coming for Paul and the woman he loves, and time is running out. Also by H.S. Clark: Secret Thoughts: A Medical Thriller Rave reviews for Secret Thoughts: A Medical Thriller, H.S. Clark's original mystery in the Dr. Paul Powers series: "The secret is out. Fast action, smart dialogue, and an anesthesiologist hero put Secret Thoughts by H.S. Clark at the top of my medical thriller list. -Laurie Stevens, author of the award winning Gabriel McRay series. "In Secret Thoughts, Dr. Paul Powers is slapped by one quandary after another in OMG! succession. H.S. Clark swept me away on Dr. Powers' odyssey and didn't let go. Vivid and horrifying settings, medical and otherwise. Would make a thrilling movie." -June Gillam, author of the Hillary Broome suspense series. Visit the author at hsclarkmystery.com

Techniques And Tools For Designing An Online Social Network Platform

Author: Panagiotis Karampelas
Editor: Springer Science & Business Media
ISBN: 3709107873
Size: 14,83 MB
Format: PDF, ePub, Docs
Read: 228
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Following the introduction of Myspace, Linkedin and Facebook, social networks have become part of people’s everyday life. New online social networks appear almost daily developed to attract the attention of Internet users. However, design and implementation standards and guidelines are often sacrificed for innovation resulting in unusable social networking platforms destined to be doomed. Within this context, the present book recommends a design and implementation methodology which will allow future social networking platform designers and developers to work in a scientifically systematic and sound manner to reach their goal. The journey begins with the identification of the pursued objective of the social network and the potential participants. The presentation of various methods and techniques to collect the requirements of the intended user group of the social networking platform follows. Best practices, guidelines and standards that will facilitate the conceptual and physical design of the platform are portrayed. An analysis of advantages and limitations for existing implementation platforms and potential implementation techniques is subsequently offered to facilitate the selection of the most appropriate tool for the implementation of the online social networking website. Various representative visualization techniques are examined in order to enhance the visual representation of the social network participants. Various usability evaluation techniques are then presented to aid in the assessment of usability and improvement of the actual user experience. Finally, future trends in the design and use of social networks are presented.

The Adsense Code

Author: Joel Comm
Editor: Morgan James Publishing
ISBN: 1600378935
Size: 18,16 MB
Format: PDF, Docs
Read: 372
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Hidden on the Internet, scattered among billions of Web pages, are the clues to an incredible secret. For those who know the secret, the result is untold wealth. Each month, a small group of people put their knowledge of Google AdSense to use and receive four and five-figure checks from Google. And untold numbers of additional site owners are regularly generating supplemental income via AdSense while they play, sleep and eat. A New York Times Best Seller, The AdSense Code is now revised and updated in the definitive resource that reveals proven online strategies for creating passive income with Google AdSense. The AdSense Code reveals hands-on solutions to many of the concerns and challenges faced by content publishers in their quest to attract targeted traffic, improve content relevance and increase responsiveness to AdSense ads--using easy and legitimate techniques that have worked for those who know the secrets. Google AdSense expert, Joel Comm, provides you with the keys you need to "crack" The AdSense Code and unlock the secrets to making money online.

Open Source Ecosystems Diverse Communities Interacting

Author: Cornelia Boldyreff
Editor: Springer Science & Business Media
ISBN: 3642020313
Size: 13,16 MB
Format: PDF
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This book constitutes the refereed proceedings of the 5th IFIP WG 2.13 International Conference on Open Source Systems, OSS 2009, held in Skövde, Sweden, in June 2009. The 28 revised full papers presented together with the abstracts of two keynote speeches, 6 workshop introductions, 5 posters and 2 panels were carefully reviewed and selected from 59 submissions. The papers reflect the international communities of active OSS researchers from a number of academic fields ranging from computer science and information science to economics and business studies. They feature topics extending from architectures of OSS, mining OSS data, empirical research on OSS, user involvement in OSS design and OSS communities to commercial OSS, company participation in OSS, and public sector and educational usage of OSS.

Guidelines On The Use Of Consultants By Asian Development Bank And Its Borrowers

Author: Asian Development Bank
Editor: Asian Development Bank
ISBN: 9290920157
Size: 10,42 MB
Format: PDF, Docs
Read: 387
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Энэхүү журам нь Азийн Хөгжлийн Банк (АХБ)-наас олгосон аливаа зээл, буцалтгүй тусламж, эсхүл АХБ-наас захиран зарцуулдаг сангаас бүрэн ба хэсэгчлэн санхүүждэг зээлийн болон техник туслалцаа (ТТ)-ны төслийн зөвлөхийг сонгон шалгаруулах, гэрээ байгуулах, түүнд хяналт шинжилгээ хийх үед дагаж мөрдөх АХБ-ны бодлого, горим журмыг тодорхойлно.

Using Drupal

Author: Angela Byron
Editor: "O'Reilly Media, Inc."
ISBN: 1449336159
Size: 20,39 MB
Format: PDF, Docs
Read: 533
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Take advantage of Drupal’s vast collection of community-contributed modules and discover how they make this web framework unique and valuable. With this guide, you’ll learn how to combine modules in interesting ways (with minimal code-wrangling) to develop several community-driven websites— including a job posting board, photo gallery, online store, product review database, and event calendar. The second edition focuses on Drupal 7, the latest version of this open source system. Each project spans an entire chapter, with step-by-step "recipes" to help you build out the precise functionality the site requires. With this book, developers new to Drupal will gain experience through a hands-on introduction, and experienced Drupal developers will learn real-world best practices. Learn Drupal’s concepts and building blocks, and how everything works together Hit the ground running—build your first Drupal site hands-on Explore solutions that meet each project’s requirements, and discover why specific modules were selected Understand the projects through case studies, including the client’s needs and desires Learn how to configure modules with a bird’s-eye view of how they work Discover new modules, including Drupal Commerce, Media, and Workbench

Joomla Bible

Author: Ric Shreves
Editor: John Wiley & Sons
ISBN: 1118474937
Size: 19,72 MB
Format: PDF, Kindle
Read: 321
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Your complete guide to the Joomla! content management system Whether you use Joomla! to power a website, intranet, or blog, you'll need a good how-to reference on this complex, but not always intuitive, content management software. Joomla! Bible, Second Edition is that book. It not only brings you up to speed on the changes and extensions that are now part of Joomla! 3.0, it thoroughly covers functions and tasks, including installation, configuration, management, advanced modules, and extended coverage of two key extensions. You'll learn how to obtain code and deploy it to a server; how to obtain, modify, and delete content; how to choose between the Joomla! Platform and the Joomla! CMS; and more. By the time you finish the Joomla! Bible, Second Edition, you'll be well prepared to build and maintain a Joomla!-based website. Walks you through obtaining the Joomla! 3.0 code and how to deploy it to a server, configure the site, create content, and manage content and user hierarchies Helps you get the most out of core modules that provide advanced functionality, including the Polls Module, the Banner Manager, Content Syndication, Newsfeed Aggregation, and others Includes hands-on tutorials and real-world practical applications Whether you're a content manager, website manager, developer, or do-it-yourselfer, make sure you keep Joomla! Bible, Second Edition on hand.

Medicare Matters

Author: Christine K. Cassel
Editor: Univ of California Press
ISBN: 9780520933859
Size: 13,86 MB
Format: PDF, Kindle
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Savvy, comprehensive, and authoritative, this book, written by a physician with more than thirty years experience caring for elderly patients, assesses the current state and the future prospects of Medicare, perhaps the most influential health-insurance program of our time. Christine K. Cassel draws upon the latest developments in science and medicine in a sweeping analysis of Medicare s social, demographic, institutional, political, and policy contexts. Writing in accessible language, using case studies to illustrate how policies translate to everyday lives, and applying lessons from the practice of geriatric medicine, Cassel makes a powerful argument for reforming and modernizing Medicare. She offers a new vision of what healthy aging could be and delineates what is needed to realize this vision, including changes in the medical sector, in the policy arena, and in our cultural beliefs about aging. Cassel sheds light on a wide range of issues pertaining to Medicare, including debates about coverage and the looming deficit in the Medicare trust fund. Perhaps the most controversial issue she addresses is the challenge of rationing some kinds of care. Anchoring her discussion of Medicare in the idea that care for the elderly represents a social contract between government and its citizens, Cassel describes both the principles and potential of a progressive approach to geriatric medicine. She further argues that with this approach, we can also address the chronic problems of our larger health-care system and provide all Americans, no matter what their age, with high-quality and affordable medical care.

Combined Estrogen Progestogen Contraceptives And Combined Estrogen Progestogen Menopausal Therapy

Author: IARC Working Group on the Evaluation of Carcinogenic Risks to Humans
Editor: World Health Organization
ISBN: 9283212916
Size: 20,30 MB
Format: PDF, Mobi
Read: 154
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Oral contraceptives for family planning worldwide have revolutionised the reproductive lives of millions of women since their introduction in the 1960s. Later on, a variety of side-effects including cardiovascular diseases was recognised. In response to these concerns, new generations of combined oral contraceptives were developed that featured lower dose of estrogen and newer, more potent progestogens. The effectiveness and ease of use of combined hormonal contraceptives suggest that they will continue to be used to a significant extent in the future. This ninety-first volume of IARC Monographs contains evaluations of the carcinogenic hazard to humans of combined estrogen-progestogen contraceptives and combined estrogen-progestogen menopausal therapy. The hormonal drugs reviewed in this volume involve co-administration of an estrogen and a progestogen. Studies that did not provide information on the use of combined estrogen-progestogen agents are not reviewed. It should also be noted that this volume reviews only studies that are publicly available and therefore does not include pharmaceutical test results that are not in the public domain. The evaluations developed in this volume identify specific forms of cancer for which the risk is increased or decreased by combined estrogen-progestogen contraceptives and provide information that will help address the health concerns and well-being of hundred of millions of women worldwide.