Consumautori

Autore: Francesco Morace
Editore: EGEA spa
ISBN: 8823878853
Grandezza: 49,72 MB
Formato: PDF, Docs
Vista: 8161
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«I nuclei delle generazioni sono come quelli degli atomi: dimensioni strutturali tenute insieme da “forze forti”, che attraggono con la loro carica positiva e sprigionano energia di legame. E proprio come i nuclei degli atomi, anche quelli generazionali non possono essere quantificati con esattezza ma devono essere osservati nella loro attività. Isolati attraverso l’osservazione etno-antropologica, con tutta la loro carica positiva producono un’enorme attrazione nei confronti di altri soggetti, sia della propria generazione sia di altre, con una potenza che plasma valori e comportamenti del futuro. Lavorare sui nuclei generazionali significa dunque definire una concezione dinamica della segmentazione, in cui, estendendo le aree di attrattività dei brand sulla scia della forza di legame, diventa possibile utilizzare il nucleo generazionale come core target: non come una gabbia o un bersaglio militare, ma piuttosto come una molla verso altre generazioni. In questa nuova prospettiva, imprenditori e manager potranno così valutare le opportunità di convergenza tra settori e utilizzare i nuclei generazionali come facilitatori per nuove partnership. I gruppi generazionali non sono infatti semplicemente target di mercato, ma produttori di possibilità inedite, per una società globale rigenerata, fondata sulla varietà dell’umano, alla ricerca di nuove forme di convivenza.» (dall’Introduzione)

Il Marchio Della Paura

Autore: Nello Barile
Editore: EGEA spa
ISBN: 8823879299
Grandezza: 61,21 MB
Formato: PDF, Mobi
Vista: 9024
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Il terrorismo si è trasformato oggi in un vero e proprio brand, modificando i suoi linguaggi e lo stile con cui comunicava la sua «missione». Si è rifatto l’immagine e ha adottato le tecniche più innovative della comunicazione visuale, dalla grafi ca alla post-produzione, assoldando tra le sue file soggetti provenienti dalla classe creativa e dalle sottoculture, in particolare dalle scene hip hop delle metropoli europee, con tanto di tatuaggi e di stili di vita problematici. Nell'epidemia di diffusione del nuovo terrorismo un aspetto decisivo è la centralità del consumo. Se è vero che l’Occidente è ovunque, più che dalla forma universale del diritto esso è rappresentato infatti dalla forma globale del consumo. Essendo quest’ultimo la dimensione superficiale attraverso cui i terroristi possono interagire con i valori profondi delle società democratiche occidentali (la libertà che diventa libertà di consumare), essi mirano a colpire i luoghi del divertimento e del loisir: non solo per suscitare più clamore, ma anche per recidere il doppio legame che li rende dipendenti da quel mondo.

Postcapitalism

Autore: Paul Mason
Editore: Macmillan
ISBN: 0374710694
Grandezza: 46,21 MB
Formato: PDF, ePub, Docs
Vista: 780
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We know that our world is undergoing seismic change—but how can we emerge from the crisis a fairer, more equal society? Over the past two centuries or so, capitalism has undergone profound changes—economic cycles that veer from boom to bust—from which it has always emerged transformed and strengthened. Surveying this turbulent history, Paul Mason’s Postcapitalism argues that we are on the brink of a change so big and so profound that this time capitalism itself, the immensely complex system within which entire societies function, will mutate into something wholly new. At the heart of this change is information technology, a revolution that is driven by capitalism but, with its tendency to push the value of much of what we make toward zero, has the potential to destroy an economy based on markets, wages, and private ownership. Almost unnoticed, in the niches and hollows of the market system, swaths of economic life are beginning to move to a different rhythm. Vast numbers of people are changing how they behave and live, in ways contrary to the current system of state-backed corporate capitalism. And as the terrain changes, new paths open. In this bold and prophetic book, Mason shows how, from the ashes of the crisis, we have the chance to create a more socially just and sustainable economy. Although the dangers ahead are profound, he argues that there is cause for hope. This is the first time in human history in which, equipped with an understanding of what is happening around us, we can predict and shape the future.

The Industries Of The Future

Autore: Alec Ross
Editore: Simon and Schuster
ISBN: 1471135276
Grandezza: 75,23 MB
Formato: PDF, ePub
Vista: 8652
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This book answers the question: 'What's next?' The Internet had a world-changing impact on businesses and the global community over the twenty years from 1994 to 2014. In the next ten years, change will happen even faster. As Hillary Clinton's Senior Advisor for Innovation, Alec Ross travelled nearly a million miles to forty-one countries, the equivalent of two round-trips to the moon. From refugee camps in the Congo and Syrian war zones, to visiting the world's most powerful people in business and government, Ross's travels amounted to a four-year masterclass in the changing nature of innovation. In The Industries of the Future, Ross distils his observations on the forces that are changing the world. He highlights the best opportunities for progress and explains how countries thrive or sputter. Ross examines the specific fields that will most shape our economic future over the next ten years, including robotics, artificial intelligence, the commercialization of genomics, cybercrime and the impact of digital technology. Blending storytelling and economic analysis, he answers questions on how we will need to adapt. Ross gives readers a vivid and informed perspective on how sweeping global trends are affecting the ways we live, now and tomorrow.

Inventing The Future

Autore: Nick Srnicek
Editore:
ISBN: 9781784780968
Grandezza: 58,28 MB
Formato: PDF, ePub, Mobi
Vista: 7918
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A major new left manifesto for a technological future free from work.

Live Working Or Die Fighting

Autore: Paul Mason
Editore: Haymarket Books
ISBN: 1608460703
Grandezza: 12,72 MB
Formato: PDF, ePub, Mobi
Vista: 4232
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The two hundred-year story of the global working class and its many struggles for justice.

Why It S Kicking Off Everywhere The New Global Revolutions

Autore: Paul Mason
Editore: Verso Books
ISBN: 1844678512
Grandezza: 65,32 MB
Formato: PDF
Vista: 9854
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Incisive grassroots account of the new global revolutions by acclaimed BBC journalist. The world is facing a wave of uprisings, protests and revolutions: Arab dictators swept away, public spaces occupied, slum-dwellers in revolt, cyberspace buzzing with utopian dreams. Events we were told were consigned to history—democratic revolt and social revolution—are being lived by millions of people. In this compelling new book, Paul Mason explores the causes and consequences of this great unrest. From Cairo to Athens, Wall Street and Westminster to Manila, Mason goes in search of the changes in society, technology and human behavior that have propelled a generation onto the streets in search of social justice. In a narrative that blends historical insight with first-person reportage, Mason shines a light on these new forms of activism, from the vast, agile networks of cyberprotest to the culture wars and tent camps of the #occupy movement. The events, says Mason, reflect the expanding power of the individual and call for new political alternatives to elite rule and global poverty.

Motel Chronicles

Autore: Sam Shepard
Editore:
ISBN:
Grandezza: 68,32 MB
Formato: PDF, Mobi
Vista: 1883
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"Motel Chronicles" reveals the fast-moving and sometimes surprising world of the man behind the plays that have made Sam Shepard a live legend in the theater. Shepard chronicles his own life birth in Illinois, childhood memories of Guam, Pasadena and rural Southern California, adventures as ranch hand, waiter, rock musician, dramatist, and film actor. Scenes from this book form the basis of his play Superstitions, and of the film (directed by Wim Wenders) Paris, Texas, winner of the Golden Palm Award at the 1984 Cannes Film Festival.

The New Division Of Labor

Autore: Frank Levy
Editore: Princeton University Press
ISBN: 9780691119724
Grandezza: 37,99 MB
Formato: PDF, ePub, Docs
Vista: 8354
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Levy and Murnane show how computers are changing the employment landscape and how the right kinds of education can ease the transition to the new job market.

Fierce And Fragile Big Cats In The Art Of Robert Dallet

Autore:
Editore:
ISBN: 9782330057602
Grandezza: 71,31 MB
Formato: PDF, ePub, Docs
Vista: 2528
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In keeping with Hermès' theme for 2016, "Nature at a Gallop," this album is devoted to the work of Robert Dallet (1923-2006). Dallet, a French painter and illustrator, devoted his life to the representation of wildlife, especially the beauty of big cats. This work presents a previously unpublished selection of watercolors and sketches, paying tribute to the talent and sensitivity of an animal painter adopted by Hermès. The account is also an act of defiance against the gradual disappearance of a threatened world. Professor Alan Rabinowitz, Director of the Panthera Corporation in New York, looks at Robert Dallet's work from a zoological perspective; Dominique Baqué, a professor at Université Paris VIII, examines its place in the history of Western animal painting; and the writer Nadine Coleno looks at the encounter between the artist and Hermès, which gave birth to over 20 beautiful silk prints.