Reparto Dermocosmetico Guida All Estetica In Farmacia

Author: Elena Penazzi
Editor: Edra
ISBN: 8821444929
Size: 18,27 MB
Format: PDF, ePub, Docs
Read: 473

Questo terzo volume mira a completare la trattazione sul reparto dermocosmetico della farmacia. Nel primo volume si è parlato dell'organizzazione e delle competenze necessarie per sviluppare un buon reparto, al passo con i tempi. Nel secondo di cross-selling per i più comuni inestetismi (ovvero di come vendere la dermocosmesi in farmacia). In questo terzo viene affrontato il posizionamento e l'approccio della cabina estetica in farmacia mettendo in risalto opportunità e tematiche per poterla differenziare da un tradizionale centro estetico. La relazione col paziente e il profitto all’interno del reparto di dermocosmetica sono due aspetti coniugabili solo da professionisti preparati e competenti; per questo il testo affronta varie tecniche di vendita e processi decisionali come l’educazione alla relazione con la persona che cerca bellezza. Un capitolo a parte è dedicato alla psicologia estetica in farmacia con particolare attenzione ai casi in cui la ricerca di bellezza non è accompagnata dalla ricerca del benessere (dismorfofobia, disturbi del comportamento alimentare). Sono infine trattati i servizi estetici specialistici in farmacia, compresi quelli a supporto di patologie e la nutrizione e l’integrazione con riferimento all’importanza delle scelte alimentari e nutraceutiche in ambito estetico.

Reparto Dermocosmetico Guida All Uso

Author: Maria Teresa Ascioti
Editor: Edra Masson
ISBN: 8821439216
Size: 16,15 MB
Format: PDF, Kindle
Read: 221

Chi sceglie l’acquisto di cosmetici in farmacia cerca trattamenti ad alta promessa di efficacia e desidera avere un unico punto di riferimento per l’estetica la cura e la prevenzione ottenendo una consulenza a 360 gradi. Il volume introduce i concetti di base per strutturare il reparto dermocosmetico dal punto di vista organizzativo trattando sia la scelta e il posizionamento dei prodotti sia gli aspetti legati al budget. Vengono affrontate inoltre le competenze del personale e le caratteristiche di una comunicazione efficace.

Reparto Dermocosmetico Guida Al Cross Selling

Author: Maria Teresa Ascioti
Editor: Elsevier Italia
ISBN: 8821441660
Size: 20,15 MB
Format: PDF
Read: 426

In questo volume le autrici si concentrano sulle tecniche di cross-selling applicate alla nutraceutica e ai prodotti dermocosmetici in farmacia. Il testo si apre con un’introduzione dedicata al marketing dando particolare rilievo al cross-selling. Vengono in seguito trattati i protocolli di trattamento con una parte dedicata ai principi attivi sia cosmetici sia nutraceutici. Un’ampia parte è dedicata agli inestetismi più comuni dal punto di vista fisiopatologico e come essi possono essere gestiti in farmacia, mettendo in relazione il banco etico con il reparto dermocosmetico e, ove ci sia, con la cabina estetica. Il volume è inoltre corredato da schede di trattamento annuale per la fidelizzazione del cliente.

Filler Evolution Iniezioni Volumizzanti E Tecniche Avanzate Per Il Ringiovanimento Facciale

Author: Salvatore Piero Fundarò
ISBN: 9788897986256
Size: 12,50 MB
Format: PDF
Read: 718


Author: David Healy
Editor: Univ of California Press
ISBN: 0520275764
Size: 16,32 MB
Format: PDF, Mobi
Read: 305

This searing indictment, David Healy’s most comprehensive and forceful argument against the pharmaceuticalization of medicine, tackles problems in health care that are leading to a growing number of deaths and disabilities. Healy, who was the first to draw attention to the now well-publicized suicide-inducing side effects of many anti-depressants, attributes our current state of affairs to three key factors: product rather than process patents on drugs, the classification of certain drugs as prescription-only, and industry-controlled drug trials. These developments have tied the survival of pharmaceutical companies to the development of blockbuster drugs, so that they must overhype benefits and deny real hazards. Healy further explains why these trends have basically ended the possibility of universal health care in the United States and elsewhere around the world. He concludes with suggestions for reform of our currently corrupted evidence-based medical system.

Medical Hydrology

Author: Sidney Herman Licht
Size: 13,36 MB
Format: PDF, ePub, Mobi
Read: 517

Absolute Dermatology Review

Author: Hugh Morris Gloster, Jr.
Editor: Springer
ISBN: 3319032186
Size: 16,33 MB
Format: PDF, ePub, Docs
Read: 764

​​​Each dermatologist that was board certified after 1992 is required by the American Board of Dermatology to take a recertification exam every ten years. One of the major components of the exam is to be able to identify clinical photographs of approximately 200 skin diseases, and while there are other components to the test, they vary according to subspecialty. However, everyone is required to identify the images, so several months before the exam, the American Board of Dermatology releases a list of the skin diseases that will be tested, but does not provide the images or reveal which ones will appear. Review of Clinical Conditions for the Dermatology Recertification Examination provides a thorough, concise review of clinical images of the specific conditions that the reader will be required to recognize during the American Board of Dermatology recertification test. In addition, concise key clinical features for each image will be provided that will assist the reader in recognizing the clinical images on the examination, enabling them a more efficient way to study for the test without having to look up images online or in a large text book. Written by a board certified dermatologic surgeon who recently took the recertification exam, this book proves indispensable to dermatologists taking the exam or residents who want a quick reference of the clinical appearances of the main conditions generally encountered by a dermatologist.​ ​​

Botulinum Toxins

Author: Joel L. Cohen
Editor: John Wiley & Sons
ISBN: 1118661850
Size: 12,67 MB
Format: PDF, Mobi
Read: 531

Botulinum Toxins: Cosmetic and Clinical Applications provides a comprehensive and in-depth review of the use of botulinum toxin for aesthetic procedures and medical applications as a stand-alone treatment and as part of combination therapy. Now a mainstay of cosmetic dermatologic practice, the range of available toxins and their varied applications has grown considerably in recent years requiring the practitioner to carefully consider what approach best suits the needs of their patient. This new book, written by international expert authors, provides guidance to help you refine your technique, add new procedures to your practice, and provide optimal results. This book: Offers guidance on best-practice approaches with botulinum toxin, helping create cutting edge, tailored treatment plans for each patient Benefits from a wealth of color images, procedural videos, and expert tips and tricks Takes a region oriented approach, providing guidance on treatment of the; glabella, forehead, periocular and perioral areas, and contouring of the lower face and lower leg and calf, and neck rejuvenation Contains a thorough review of non-cosmetic treatments such as correction of facial asymmetry, and treatment of axillary hyperhidrosis, plus palm, sole, and craniofacial hyperhidrosis Covers exciting new topics, such as future injectables, topical botulinum toxin, and facial contouring including treatment for benign masseter hypertrophy Discusses combination therapy of botulinum toxin with other non-surgical procedures such as hyaluronic acid (HA) or filler substances, light and laser sources, and other energy-based therapies Includes considerations for darker skin types Offer your patients the best care, stay on top of cutting edge techniques, and avoid pitfalls with coverage of practical tips and real cases. Botulinum Toxins in Dermatology: Cosmetic and Clinical Applications provides best-practice guidance on the contemporary use of botulinum toxin in isolation and in combination.

Vogue On Coco Chanel

Author: Bronwyn Cosgrave
Editor: Quadrille Publishing
ISBN: 9781849491112
Size: 11,83 MB
Format: PDF, Mobi
Read: 603

She arrived on the fashion scene when feathers, lace and ostentatious beads were favourites, and proceeded to re-invent couture using new materials, like jersey, for outfits that were suitable for everyday wear yet still elegant. With original illustrations and images from celebrated photographers, such as Cecil Beaton, Bronwyn Cosgrave, this book traces the story of Coco Chanel's iconic designs and glamorous, racy life. In 1921 Coco opened her Chanel boutique in Paris - still a destination store today - and launched her first perfume, Chanel No.5. Perhaps her most important contribution to the fashion world was the simple, much-imitated 'little black dress' which made its debut in 1926. Other landmark creations include the Chanel suit and the quilted handbag. A testament to her lasting influence, these legendary designs remain as popular today as when they first appeared.

Health Challenged Skin

Author: Morag Currin
ISBN: 9781937235031
Size: 12,78 MB
Format: PDF, ePub, Mobi
Read: 647

Health Challenged Skin: The Estheticians Desk Reference is designed to address the lack of esthetic knowledge in the area of skin diseases. It covers an incredible range of diseases and disorders in terms of examining how they manifest symptomatically on the skin, and it is organized to offer easy-to-find, hands-on application for daily use.