The Global You

Author: Susan Bloch
Editor: Marshall Cavendish
ISBN: 9814346128
Size: 20,11 MB
Format: PDF, ePub, Docs
Read: 448
Download

Millions of people are now global business workers of some kind. Even though they might not use the term as such, they are buying, selling, managing and operating all over the world, but often have little preparation for the job. This book provides ten practical ways to enable the Global You to think, behave and operate in the appropriate global way.

Business Without Borders

Author: Donald A. DePalma
Editor:
ISBN: 9780976516903
Size: 14,35 MB
Format: PDF, ePub, Mobi
Read: 103
Download

Forget about dot-bombs and other excesses of the now lamented New Economy. Welcome instead the global Internet, the strategic vehicle that leading companies use to inform, market, sell, and support their worldwide business initiatives every minute of every day.In this succinct but informative guide to doing business in new markets, both international and domestical multicultural, globalization strategist Don DePalma characterizes the intersection of the Internet and global markets as the "Eighth Continent," a virtual landmass inhabited by almost a billion Web consumers and business users around the planet. DePalma combines his own experience as a strategist, consultant, and analyst with that of experts and practitioners at companies that have successfully globalized their operations.

Localization Strategies For Global E Business

Author: Nitish Singh
Editor: Cambridge University Press
ISBN: 1107008891
Size: 18,18 MB
Format: PDF, Mobi
Read: 252
Download

The acceleration of globalization and the growth of emerging economies present significant opportunities for business expansion. One of the quickest ways to achieve effective international expansion is by leveraging the web. This book provides a comprehensive, non-technical guide to leveraging website localization strategies for global e-commerce success.

International Business

Author: Oded Shenkar
Editor: SAGE
ISBN: 1412949068
Size: 14,44 MB
Format: PDF
Read: 535
Download

Written by two leading international business scholars, the Second Edition of International Business takes a truly global perspective that goes beyond the United States, presents the latest concepts, tools and events and adopts integrated and problem-solving approaches for all chapters. The book highlights the role of culture, politics and legal issues in international business and illustrates how they influence institutions, structures and processes that permeate all functions of business. This is the only international business textbook that offers dedicated discussion of small and mid-size international firms (where many students are likely to be employed) in addition to large multinational enterprises. It is also the only text to offer chapters on corruption, e-commerce, and international entrepreneurship. The book offers a highly integrated and action-focused approach to the field that helps the reader make explicit connections across concepts and functions, develops the skill to address various IB issues and problems, and most importantly, broadens understanding of the global business environment and its repercussions for executives. In addition to superior internal integration of the various issues discussed in the book (for example this may be the only IB text where the chapter on finance and accounting has specific references to culture and how it affects those functions), the book provides easy to understand links to functional business areas, thus enabling better integration within the BA or MBA business curriculum. This book is suitable for both undergraduate and graduate business students taking such courses as international business, international Management, Global Business, Global Business Strategy, Multinational Management, Foreign Direct Investment.

Doing Business Anywhere

Author: Tom Travis
Editor: John Wiley & Sons
ISBN: 9780470149614
Size: 11,38 MB
Format: PDF, ePub
Read: 398
Download


Global Strategic Management

Author: Philippe Lasserre
Editor: Macmillan International Higher Education
ISBN: 1137584602
Size: 12,42 MB
Format: PDF, Mobi
Read: 508
Download

Thoroughly revised and updated, this fourth edition of Lasserre’s popular textbook is a user-friendly introduction to planning and making decisions for businesses on a global scale. It features numerous case studies and examples of established international companies and of SMEs looking to grow their international presence. Global Strategic Management blends academic rigour and a practical approach to provide a comprehensive guide to understanding strategic management in a global environment. Written by a world-renowned professor of strategy and international business from one of the world’s leading business schools, this new edition confirms Global Strategic Management as one of the most accessible, engaging texts on the market, one which students find easy to learn from and actually enjoy reading. This fully-updated fourth edition includes: • New and expanded coverage of BRICs, ‘born global’ firms, Corporate Social Responsibility and the underground econo my • More on e-business and the role of the internet in global business • A brand new video feature with business leaders explaining the practical implications and implementation of issues covered in the text • Genuinely global in scope and approach: over 40 mini-cases and examples cover emerging economies in Africa, Latin America and the Far East as well as established firms worldwide • Perfect balance between theory and the real world of business: numerous up-to-date examples that illustrate principles and support learning throughout The strong pedagogical framework from the previous edition remains, including: - Learning objectives - Mini cases, with questions, and shorter examples - Summary and key points - Learning assignments - Key words – with an end-of-book glossary - Web resources – providing links to useful websites - References and further reading Please visit the companion website at : www.palgravehighered.com/lasserre-gsm-4e for online resources including self-assessment questions, mini-case questions, PowerPoint presentations, and useful weblinks, as well as new video interviews with leading business people across the world. Philippe Lasserre is Emeritus Professor of Strategy at INSEAD, Fontainebleau, France. He is an established authority in the field of international business and strategy, with over forty years’ experience in teaching, research and consulting in strategic management and international business. He has authored many books in these areas, and has held visiting professorships in Singapore, China, the US and Australia.

International Business Strategy

Author: Alain Verbeke
Editor: Cambridge University Press
ISBN: 1107355273
Size: 18,62 MB
Format: PDF, ePub, Docs
Read: 629
Download

Verbeke provides a new perspective on international business strategy by combining analytical rigour and true managerial insight on the functioning of large multinational enterprises (MNEs). With unique commentary on 48 seminal articles published in the Harvard Business Review, the Sloan Management Review and the California Management Review over the past three decades, Verbeke shows how these can be applied to real businesses engaged in international expansion programmes, especially as they venture into high-distance markets. The second edition has been thoroughly updated and features greater coverage of emerging markets with a new chapter and seven new cases. Suited for advanced undergraduates and graduate courses, students will benefit from updated case studies and improved learning features, including 'management takeaways', key lessons that can be applied to MNEs and a wide range of online resources.

International Marketing

Author: Hans Mühlbacher
Editor: Cengage Learning EMEA
ISBN: 9781844801329
Size: 11,18 MB
Format: PDF, Docs
Read: 607
Download

International Marketing: A Global Perspective examines the main issues facing companies that want to compete successfully in the global marketplace. It combines extensive coverage of the relevant theories with a practical approach to the issues and broadens the way business students view international markets and marketing. Using real-world case studies and vignettes centred on contemporary problems and issues, International Marketing: A Global Perspective will be ideal for undergraduates, MBA students and students following executive courses in international marketing or strategy. Unlike many US and European texts International Marketing: A Global Perspective does not look out at the international scene from just one standpoint; rather it examines the way businesses go international from a variety of different countries and continents, for instance, from Asia to Europe, Europe to North American and Latin America to the US. The new edition has been brought completely up-to-date and has a full range of ancillary material for lecturers and students.

Do You Really Have A Global Strategy

Author: Gary Hamel
Editor:
ISBN: 9780000854094
Size: 16,56 MB
Format: PDF, Mobi
Read: 582
Download


The New Global Road Map

Author: Pankaj Ghemawat
Editor: Harvard Business Press
ISBN: 1633694054
Size: 15,96 MB
Format: PDF, Mobi
Read: 831
Download

What Globalization Now Means for Your Business Executives can no longer base their strategies on the assumption that globalization will continue to advance steadily. But how should they respond to the growing pressures against globalization? And what can businesses do to control their destinies in these times of uncertainty? In The New Global Road Map, Pankaj Ghemawat separates fact from fiction by giving readers a better understanding of the key trends affecting global business. He also explains how globalization levels around the world are changing, and where they are likely to go in the future. Using the most up-to-date data and analysis, Ghemawat dispels today's most dangerous myths and provides a clear view of the most critical issues facing policy makers in the years ahead. Building on this analysis, with examples from a diverse set of companies across industries and geographies, Ghemawat provides actionable frameworks and tools to help executives revise their strategies, restructure their global footprints, realign their organizations, and rethink how they work with local governments and institutions. In our era of rising nationalism and increased skepticism about globalization's benefits, The New Global Road Map delivers the definitive guide on how to compete profitably across borders.