Information Communication Technologies and City Marketing  Digital Opportunities for Cities Around the World

Information Communication Technologies and City Marketing Digital Opportunities for Cities Around the World

Written by: GascĀ¢-Hernandez, Mila

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  • Publisher: IGI Global
  • Publish Date: 2009-02-28
  • ISBN-10: 9781605661353
  • ebook-information-communication-technologies-and-city-marketing-digital-opportunities-for-cities-around-the-world.pdf
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Book Summary

Examines how ICTs contribute to the development of city marketing strategies to enhance local socio-economic development. Covers topics such as city branding, export promotion, and industry marketing.

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