Marketing Literature

Marketing Literature

Written by: C. Squires

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  • Publisher: Springer
  • Publish Date: 2007-10-11
  • ISBN-10: 9780230593008
  • ebook-marketing-literature.pdf
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Book Summary

This is an important study of the publishing of contemporary writing in Britain. It analyzes the changing social, economic and cultural environment of the publishing industry in the 1990s-2000s, and investigates its impact on genre, authorship and reading. It includes case studies of Trainspotting and the His Dark Materials trilogy.

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