Advertising The American Dream

Author: Roland Marchand
Editor: Univ of California Press
ISBN: 9780520058859
Size: 18,86 MB
Format: PDF, Docs
Read: 773

"A convincing and perceptive analysis that provides a careful sociological portrait of advertising agency people in the 1920s and 1930s. Marchand has rare talent for bringing out things in the ads that the reader would not have seen alone."--Michael Schudson, University of California, San Diego "This work illuminates some of the most important developments in twentieth-century America."--T.J. Jackson Lears, Rutgers University

Advertising Promotion And Other Aspects Of Integrated Marketing Communications

Author: Terence Shimp
Editor: Cengage Learning
ISBN: 0324593600
Size: 18,30 MB
Format: PDF
Read: 799

The eighth edition of Shimp’s market-leading ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS fully integrates all aspects of marketing communication. While continuing to focus on the time honored IMC methods, the text reflects new academic literature and practitioner developments in the field. Some reorganization along with comprehensive treatment on the fundamentals of advertising and promotion are the focus of the revision. Changes include earlier coverage of new brands (ch. 3), the latest in various forms of Internet advertising (ch. 13), a new chapter (18) on PR and word-of-mouth management, and expanded coverage environmental issues regarding global warming and sustainability in a newly-organized ethics chapter (21). Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Advertising Management

Author: Manendra Mohan
Editor: Tata McGraw-Hill Education
ISBN: 9780074517802
Size: 13,81 MB
Format: PDF, Docs
Read: 908

Advertising 2 0

Author: Tracy L. Tuten
Editor: Greenwood Publishing Group
ISBN: 0313352968
Size: 20,25 MB
Format: PDF, Docs
Read: 180

Professor and advertising pro Tracy L. Tuten shows old-line marketers how to take advantage of the newfangled concepts and tools Web 2.0 enables.

Advertising And Sales Promotion

Editor: Nirali Prakashan
ISBN: 9788185790794
Size: 18,43 MB
Format: PDF
Read: 379

Advertising Management

Author: Batra
Editor: Pearson Education India
ISBN: 9788177588507
Size: 17,51 MB
Format: PDF, Docs
Read: 275

Advertising In India

Author: Oma Gupta
Editor: Gyan Publishing House
ISBN: 9788178353081
Size: 13,61 MB
Format: PDF, Docs
Read: 211

1. Advertising, History, Changing Face and Ethics 2. Scanning Advertisements 3. Advertising Media, Agency Impact 4. Sex in Advertising5. Advertising and Potrayal of Women 6. Impact of Advertising on Rural India 7. Targeting the Consumer 8. Importance of Business Communication Index

Global Marketing And Advertising

Author: Marieke de Mooij
Editor: SAGE
ISBN: 1412970415
Size: 17,71 MB
Format: PDF, ePub, Docs
Read: 857

The Third Edition of the bestseller is packed with cultural, company, and country examples that help explain the paradoxes international marketers are likely to encounter.

Advertising To Children In China

Author: Kara K. W. Chan
Editor: Chinese University Press
ISBN: 9789629961794
Size: 18,51 MB
Format: PDF, ePub
Read: 439

China has the largest child population in the world. This book provides answers to various questions and draws conclusions about Chinese children as a market and its implications for advertisers and marketers, parents, policy makers and social groups.

Emotions Advertising And Consumer Choice

Author: Flemming Hansen
Editor: Copenhagen Business School Press DK
ISBN: 9788763001984
Size: 17,73 MB
Format: PDF, ePub, Docs
Read: 783

"Emotions, Advertising and Consumer Choice focuses on recent neurological and psychological insights - originating from brain scanning or neurological experiments - on basic emotional processes in the brain and their role in controlling human behaviour. These insights are translated by the authors to cover the behaviour of ordinary individuals in everyday life. The book looks at these developments in the light of traditional cognitive theories of consumer choice and it discusses the implications for advertising and other communication testing."--Jacket.