Barbie

Author: Kristin Noelle Weissman
Editor: Universal-Publishers
ISBN: 1581128282
File Size: 56,47 MB
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This thesis is a cultural analysis of: a) women's idealized perception of the Barbie doll, & b) the construction of the Barbie doll image through marketing. In addition, both areas will provide a concentrated emphasis on "respectability." The analysis will be focused on Barbie's creation in 1959, & on the current practices of representations in 1999. The thesis is divided into two phases. Phase one illustrates the interpretation of how women perceive Barbie, & how they see themselves in her likeness. It further explores the determined impression of the doll as "respectable." Phase two examines the way that Barbie is presented in the market & the techniques used to formulate the intended representations of the doll. The analysis of the thesis focuses solely on her introduction in 1959, & on her current distinction. The Barbie doll is an iconic image. The symbol of the "feminine ideal" which has caused women to perceive & recognize this figure in a personal light. Further, her existence in the marketplace creates a continual awareness in women to identify & evolve with this object as she captures the culture. It is critical to examine the conception & portrayal of an icon such as the Barbie doll. As a predominant feature in American culture & society, she is a fictitious character that many have contrived into a reality. She is a name that strikes instant familiarity, & she is a name that evokes controversy, emulation, & success. This thesis achieves a comprehensive look into her importance to women, & the ways in which her corporate creators make her accessible to fulfill this need. Therefore, this thesis accurately makes a connection between the marketing of the Barbie doll, & the building of an icon.
Barbie
Language: en
Pages: 125
Authors: Kristin Noelle Weissman
Categories: Social Science
Type: BOOK - Published: 1999 - Publisher: Universal-Publishers

This thesis is a cultural analysis of: a) women's idealized perception of the Barbie doll, & b) the construction of the Barbie doll image through marketing. In addition, both areas will provide a concentrated emphasis on "respectability." The analysis will be focused on Barbie's creation in 1959, & on the
The Cute and the Cool
Language: en
Pages: 272
Authors: Gary Cross
Categories: History
Type: BOOK - Published: 2004-04-01 - Publisher: Oxford University Press

The twentieth century was, by any reckoning, the age of the child in America. Today, we pay homage at the altar of childhood, heaping endless goods on the young, reveling in memories of a more innocent time, and finding solace in the softly backlit memories of our earliest years. We
Encyclopedia of Consumer Culture
Language: en
Pages: 1664
Authors: Dale Southerton
Categories: Social Science
Type: BOOK - Published: 2011-09-15 - Publisher: SAGE Publications

Request a FREE 30-day online trial to this title at www.sagepub.com/freetrial The three-volume Encyclopedia of Consumer Culture covers consuming societies around the world, from the Age of Enlightenment to the present, and shows how consumption has become intrinsic to the world's social, economic, political, and cultural landscapes. Offering an invaluable
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Language: en
Pages: 304
Authors: Gary Cross
Categories: Social Science
Type: BOOK - Published: 2015-09-08 - Publisher: Columbia University Press

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Language: en
Pages: 340
Authors: Kathy Sanford, Darlene E. Clover, Nancy Taber, Sarah Williamson
Categories: Education
Type: BOOK - Published: 2020-08-31 - Publisher: BRILL

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