Build A Brand In 30 Days

Author: Simon Middleton
Editor: Capstone
ISBN: 9781907312427
File Size: 80,50 MB
Format: PDF, Mobi
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You don't need a marketing degree or intensive training to build an attention-grabbing brand; you just need this book - and 30 days. Simon Middleton shows you how to create, manage and communicate your brand profoundly and effectively, in just 30 days, by following 30 clear exercises. How you work through the book is up to you, the result will be the same: an authentic, compelling, and highly distinctive brand that will attract and engage customers and fans. You will learn how to: Establish your brand values and positioning Get the all-important name right Bring your brand to life Turn your customers into your advocates Manage your PR and use your marketing budget wisely Inspire your staff to live the brand too Deal with problems when something goes wrong Branding isn't about funky logos and expensive advertising. Your brand is what your company means to the world. Getting that meaning right is the most important thing you can do in business. 'Passionate and persuasive, Simon Middleton has a natural instinct for uncovering the Wow! factor in every brand.' Dawn Gibbins MBE, Veuve Clicquot Business Woman of the Year and Star of Channel 4's The Secret Millionaire
Build a Brand in 30 Days
Language: en
Pages: 358
Authors: Simon Middleton
Categories: Business & Economics
Type: BOOK - Published: 2010-05-24 - Publisher: Capstone

You don't need a marketing degree or intensive training to build an attention-grabbing brand; you just need this book - and 30 days. Simon Middleton shows you how to create, manage and communicate your brand profoundly and effectively, in just 30 days, by following 30 clear exercises. How you work
Build a Brand in 30 Days
Language: en
Pages: 358
Authors: Simon Middleton
Categories: Business & Economics
Type: BOOK - Published: 2010-06-29 - Publisher: John Wiley & Sons

You don't need a marketing degree or intensive training to build an attention-grabbing brand; you just need this book - and 30 days. Simon Middleton shows you how to create, manage and communicate your brand profoundly and effectively, in just 30 days, by following 30 clear exercises. How you work
How to Build a Brand in 30 Days
Language: en
Pages: 44
Authors: Tee Smith
Categories: Business & Economics
Type: BOOK - Published: 2017-01-16 - Publisher: Createspace Independent Publishing Platform

This book is designed to work whether you are starting completely from scratch or if you are already somewhat of a brand expert. This book takes a stripped down, no-nonsense, non-academic approach which I hope you'll find stimulating, enjoyable, and useful. This book is both a general introduction to the
Build a Brand in 30 Days
Language: en
Pages:
Authors: Tee Smith
Categories: Branding (Marketing)
Type: BOOK - Published: 2010 - Publisher:

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Pages: 230
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Categories: Self-Help
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