Building Nature S Market

Author: Laura J. Miller
Editor: University of Chicago Press
ISBN: 022650137X
File Size: 70,47 MB
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Body-builders and hippies, religious cultists and nature cure believers--these and other marginal groups were the primary consumers of natural foods for at least the first 100 years of their existence. Natural foods were resisted by organized interests like the medical establishment and big agrifood producers. Advocates for natural foods were dismissed as kooks, faddists, and even dangerous quacks. Then, in the 1980s, broad-based support for natural foods began to really take hold. In the last 15 years we have seen an explosion of superstores which feature healthy eating options, while the First Lady goes high-profile with fresh-from-the-garden ingredients and mainstream institutions (hospitals, schools, workplace cafeterias) tout their healthy new eating options. Laura Miller gives us the full natural foods story, from its history to its mass production, distribution and consumption not only of food but other body-care goods. She deals with the role of vegetarianism, organic and sustainable farming, food co-ops, and other practices, placing all this in the context of discussion of private enterprise and social change activities. She features face-to-face interviews with natural foods movement leaders and advocacy groups. She also focuses on movement practices to bolster not only personal health, but the health of the natural environment.
Building Nature's Market
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Type: BOOK - Published: 2017-11-20 - Publisher: University of Chicago Press

Body-builders and hippies, religious cultists and nature cure believers--these and other marginal groups were the primary consumers of natural foods for at least the first 100 years of their existence. Natural foods were resisted by organized interests like the medical establishment and big agrifood producers. Advocates for natural foods were
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