Clear And Simple As The Truth

Author: Francis-Noël Thomas
Editor: Princeton University Press
ISBN: 9781400838547
Size: 10,38 MB
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For more than a decade, Clear and Simple as the Truth has guided readers to consider style not as an elegant accessory of effective prose but as its very heart. Francis-Noël Thomas and Mark Turner present writing as an intellectual activity, not a passive application of verbal skills. In classic style, the motive is truth, the purpose is presentation, the reader and writer are intellectual equals, and the occasion is informal. This general style of presentation is at home everywhere, from business memos to personal letters and from magazine articles to student essays. Everyone talks about style, but no one explains it. The authors of this book do; and in doing so, they provoke the reader to consider style, not as an elegant accessory of effective prose, but as its very heart. At a time when writing skills have virtually disappeared, what can be done? If only people learned the principles of verbal correctness, the essential rules, wouldn't good prose simply fall into place? Thomas and Turner say no. Attending to rules of grammar, sense, and sentence structure will no more lead to effective prose than knowing the mechanics of a golf swing will lead to a hole-in-one. Furthermore, ten-step programs to better writing exacerbate the problem by failing to recognize, as Thomas and Turner point out, that there are many styles with different standards. The book is divided into four parts. The first, "Principles of Classic Style," defines the style and contrasts it with a number of others. "The Museum" is a guided tour through examples of writing, both exquisite and execrable. "The Studio," new to this edition, presents a series of structured exercises. Finally, "Further Readings in Classic Prose" offers a list of additional examples drawn from a range of times, places, and subjects. A companion website, classicprose.com, offers supplementary examples, exhibits, and commentary, and features a selection of pieces written by students in courses that used Clear and Simple as the Truth as a textbook.

The Sense Of Style

Author: Steven Pinker
Editor: Penguin UK
ISBN: 1846145511
Size: 15,19 MB
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Bad writing can't be blamed on the Internet, or on 'the kids today'. Good writing has always been hard: a performance requiring pretense, empathy, and a drive for coherence. In The Sense of Style, cognitive scientist and linguist Steven Pinker uses the latest scientific insights to bring us a style and usage guide for the 21st century. What do skilful writers know about the link between syntax and ideas? How can we overcome the Curse of Knowledge, the difficulty in imagining what it's like not to know something we do? And can we distinguish the myths and superstitions from rules that enhance clarity and grace? As Pinker shows, everyone can improve their mastery of writing and their appreciation of the art (yes, 'their').

Kindergarten Chats And Other Writings

Author: Louis H. Sullivan
Editor: Courier Corporation
ISBN: 9780486238128
Size: 16,99 MB
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A reprint of the definitive 1918 edition, this bold, thought-provoking volume by one of America's most influential architects features dialogs, or "chats," about architecture, art, education, and life in general. 17 illustrations.

The Truth About Better Decision Making Collection

Author: Robert E. Gunther
Editor: FT Press
ISBN: 0133445755
Size: 19,13 MB
Format: PDF, Kindle
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A brand new collection of state-of-the-art tools for making better business decisions… 4 authoritative books bring together hundreds of bite-size, easy-to-use techniques for optimizing every business decision, choice, interaction, and negotiation! Your decisions drive your business performance and determine your career success. Whether you’re collaborating, leading, negotiating, or persuading, those decisions must be consistently sharp – and this 4 book collection will help you sharpen every decision you make. Start with Robert Gunther’s The Truth About Making Smart Decisions: 50 powerful bite-size “truths” about making better real-world decisions when it matters most. Gunther shows how to systematically prepare to make better decisions... get the right information, without getting buried in useless data... minimize risks and then act decisively... handle emotions... make better group decisions... profit from mistakes... and much more. Next, William S. Kane focuses on the decision to change – and to lead change. In The Truth About Thriving in Change, Kane shares 49 powerful decision-making “truths” about change leadership: which skills you need most, and how to develop them... how to lead change without eroding commitment or productivity... why you must start fast, and “run before you walk”... when to persuade, when to educate, and when to “use force”... how to create the right cultural framework for successful change, and more. Next, Leigh Thompson’s The Truth About Negotiations helps you optimize every decision associated with successful negotiations. Thompson provides realistic game plans that work in any scenario, showing how to create win-win deals by leveraging carefully collected information. Learn how to prepare quickly and efficiently… handle imperfect negotiating situations… establish trust with someone you don’t yet trust… recognize when to walk away. Thompson guides through planning strategy, identifying your “best alternative to a negotiated agreement,” making the right first offer to control the process, resolving difficult disputes, and achieving the goals that matter most. Finally, in The Truth About Getting the Best From People, Second Edition, Martha Finney turns to day-to-day management decision-making, offering 60+ powerful techniques -- including new ways to persuade, manage virtual teams, overcome unconscious decision-making biases, and identify/cultivate high performers. These four books offer definitive, evidence-based principles for optimizing your decision-making throughout your entire management career! From world-renowned decision-making experts Robert E. Gunther, William S. Kane, Leigh Thompson, and Martha I. Finney

Wittgenstein And Phenomenology

Author: Nicholas F. Gier
Editor: SUNY Press
ISBN: 9780873955195
Size: 11,76 MB
Format: PDF
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In the first in-depth philosophical study of the subject, Nicholas Gier examines the published and unpublished writings of Ludwig Wittgenstein, to show the striking parallels between Wittgenstein and phenomenology. Between 1929 and 1933, the philosopher proposed programs that bore a detailed resemblance to dominant themes in the phenomenology of Husserl and some “life-world” phenomenologists. This sound, thoroughly readable study examines how and why he eventually moved away from it. Gier demonstrates, however, that Wittgenstein’s phenomenology continues as his “grammar” of the post-1933 works, which continue to present instructive parallels with Heidegger and Merleau-Ponty.

The Simple Truth

Author: David Baldacci
Editor: Pan Macmillan
ISBN: 0330514407
Size: 10,70 MB
Format: PDF, Mobi
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The Simple Truth is a tense courtroom drama with a fast-paced plot from bestselling author, David Baldacci. As a young conscripted soldier, Rufus Harms was jailed for the brutal killing of a schoolgirl. Yet, after twenty-five hard years of incarceration, a stray letter from the US army reveals new facts about the night of the murder – and the evil secret shared by some of Washington's most powerful men. Fearful for his life, Harms seizes his one chance to escape. But within hours the only people who knew about the letter have been hunted down and eliminated. As the unknown assassins close in on Harms, ex-cop turned criminal attorney John Fiske is drawn into the web. His younger brother is already a victim, the woman he loves is under threat. For the truth and the chance of a future, he will never give up the fight. But for both men time is already running out. Their enemy is buried deep within the system and completely ruthless when protecting the truth . . .

The Brutal Truth About Asian Branding

Author: Joseph Baladi
Editor: John Wiley & Sons
ISBN: 0470826509
Size: 13,54 MB
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This is one of the most thoughtful books on branding I've come across. Most such books are either quickly-crafted "how-to" books or academic tomes over-burdened with references. This book is thoughtful because it raises questions which deal with the "why" rather than just "how" of branding. The reference to brutal truth as the truth which will set us free—to examine ourselves without self-illusions—is liberating. The notion that Asia has many good, but no great brands, is also not a put-down but a clarion call for Asian CEOs to rise to the challenge and create lasting, meaningful, committed brands. Ho Kwon Ping Chairman/CEO, Banyan Tree and Board of Trustees, SMU 2010 recipient of the "Lifetime Achievement Award" by the American Creativity Association A cold shower to wake people up. Joe Baladi's Brand Blueprint is a great tool for anyone involved in Sovereign Relationship Marketing or brand building anywhere. Timothy Love Vice Chairman Chief Executive Officer, Omnicom APIMA There are many books about branding but few address Asian companies directly. Joe Baladi has been one of the loudest voices to advocate strong branding practices to Asian companies determined to outperform their competitors. The Brutal Truth About Asian Branding is a timely book that all Asian CEOs with global aspirations should read. Richard Eu Group CEO, Eu Yan Sang International The Brutal Truth About Asian Branding is the first book that connects branding frameworks to the realities of operating in Asia. It offers a very straightforward perspective on the challenges Asian CEOs face as they build their businesses and their brands, and perhaps the most compelling part of the book is the passionate plea for how Asian CEOs should be thinking different about branding. In true Baladi style, it is straight from the heart. Maarten Kelder Managing Partner (Asia), Monitor Group A very interesting and valuable perspective on Asian branding... one that decision makers in the region should read and embrace. Well done Joe! Ron Sim Founder & CEO, OSIM International Brands mean Business, anywhere in the world! The focus on Asia, at this time, is natural since the developing nations of the region did so much to help the world recover from the global 2008 economic crisis. Baladi’s text is timely; it is thoughtful and thought-provoking; putting people and brands center stage with practical insights borne of his breadth of personal experience at the frontline. Chris D. Beaumont Professor, Tokyo University, Global Centre of Excellence Director, North Asia, Results International The brutal truth is that Joe Baladi is right. Asian CEOs must learn the brand skills used so successfully in the rest of the world. It will take a big change in mentality, but the rewards will be vast. This book is a great start to that revolution. Michael Newman Author, 22 Irrefutable Laws of Advertising

An Account Of Reason And Faith In Relation To The Mysteries Of Christianity In Reply To J Toland S Christianity Not Mysterious Etc

Author: John Norris
Editor:
ISBN:
Size: 16,52 MB
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Enlightenment

Author: Roy Porter
Editor: Penguin UK
ISBN: 0141927720
Size: 13,34 MB
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For generations the traditional focus for those wishing to understand the roots of the modern world has been France on the eve of the Revolution. Porter certainly acknowledges France's importance, but here makes an overwhelming case for consideringBritain the true home of modernity - a country driven by an exuberance, diversity and power of invention comparable only to twentieth-century America. Porter immerses the reader in a society which, recovering from the horrors of the Civil War and decisively reinvigorated by the revolution of 1688, had emerged as something new and extraordinary - a society unlike any other in the world.

The Likelihood Of Knowledge

Author: R.G. Meyers
Editor: Springer Science & Business Media
ISBN: 9400929056
Size: 11,25 MB
Format: PDF, ePub
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It is convenient to divide the theory of knowledge into three sets of problems: 1. the nature of knowledge, certainty and related notions, 2. the nature and validi ty of the sources of knowledge, and 3. answers to skeptical arguments. The first set includes questions such as: What is it to know that something is the case? Does knowledge imply certainty? If not, how do they differ? What are the con ditions of knowledge? What is it to be justified in accepting something? The sec ond deals with the ways in which knowledge can be acquired. Traditional sources have included sources of premisses such as perception, memory, in trospection, innateness, revelation, testimony, and methods for drawing conclu sions such as induction and deduction, among others. Under this heading, philosophers have asked: Does innateness provide knowledge? Under what con ditions are beliefs from perception, testimony and memory justified? When does induction yield justified belief? Can induction itself be justified? Debates in this area have sometimes led philosophers to question sources (e. g. , revela tion, innateness) but usually the aim has been to clarify and increase our understanding of the notion of knowledge. The third class includes the peren nial puzzles taught to beginning students: the existence of other minds, the problem of the external world (along with questions about idealism and phenomenalism), and more general skeptical problems such as the problem of the criterion. These sets of questions are related.