Basics Advertising 01 Copywriting

Author: Robert Bowdery
Editor: Bloomsbury Publishing
ISBN: 2940439532
Size: 16,48 MB
Format: PDF, ePub, Mobi
Read: 348

This book highlights the importance of thinking both verbally and visually, taking into account the key relationship between the words and images that occur within creative ad concepts. It contains numerous visual examples demonstrating the variety of work with which copywriters are involved, supported by in-depth discussion and analysis to help the reader understand why certain adverts work well. Packed with practical exercises, as well as tips and guidance on how to generate ideas and think creatively, this book will help you to communicate effectively with your target audience - or indeed anyone!

Strategic Copywriting

Author: Edd Applegate
Editor: Rowman & Littlefield
ISBN: 9780742530683
Size: 13,91 MB
Format: PDF, Mobi
Read: 779

Chapter 1: Research -- Chapter 2: Creative Strategy -- Chapter 3: Headlines and Slogans -- Chapter 4: Body Copy -- Chapter 5: An Introduction to Design -- Chapter 6: Newspaper Advertising -- Chapter 7: Magazine Advertising -- Chapter 8: Radio Advertising -- Chapter 9: Television Advertising -- Chapter 10: Direct Mail Advertising -- Chapter 11: Internet Advertising -- Chapter 12: Other Media Advertising -- Chapter 13: Public Relations and Corporate Advertising -- Chapter 14: Advertising Copy Research -- Chapter 15: Advice on How to Get a Job in Advertising -- A Final Note -- References -- Appendix: Graduate Programs.

The Unwritten Rules Of Copywriting

Author: Dominic Gettins
Editor: Kogan Page Publishers
ISBN: 9780749431419
Size: 15,17 MB
Format: PDF, Kindle
Read: 828

A handbook on copywriting. It articulates the uncodified knowledge copywriters and art directors use when writing ads. Although the examples come mostly from the advertising industry, the techniques and principles can be applied to any form of promotional writing.

Making Money From Copywriting

Author: Jason Deign
Editor: How To Books Ltd
ISBN: 9781857038606
Size: 12,24 MB
Format: PDF, Docs
Read: 776

An essential guide for anyone who wants to earn money as a part- or full-time copywriter, Deign shows readers how to get started, find work, and adapt personal style to different types of work, such as advertising, direct mail, Internet, public relations, press, sales promotion and more.

Brilliant Copywriting

Author: Roger Horberry
Editor: Pearson UK
ISBN: 0273742221
Size: 18,86 MB
Format: PDF, ePub
Read: 686

If you’ve ever struggled to craft a persuasive message that really hits the spot you’ll know it’s harder than it looks. Wouldn’t it be helpful to have an expert on hand to give you tips and tricks? Someone who could pass on their knowledge and know-how? Someone who told you how the professionals really do it? Well, that’s exactly what this book does for aspiring copywriters. Think of it as a rocket-assisted launch for your writing career. Brilliant Copywriting is packed with practical techniques to help anyone who works with words to improve their writing. It lifts the lid on the world of professional copywriting to reveal the trade secrets of top-notch practitioners. It’s the book every copywriter wants when they start out, full of facts, details and insights that normally take years to acquire. It will also be invaluable for anyone who works with words in pretty much any industry.

Freelance Copywriting

Editor: Unistar Books
Size: 12,83 MB
Format: PDF, ePub, Docs
Read: 473

Million Dollar Copywriting Secrets

Author: RD king
Editor: 大賢者外語
Size: 16,80 MB
Format: PDF, Kindle
Read: 172

Discover the Fast, Easy, Foolproof System You Can Use to Write Great Sales Copy … Even If You Flunked High School English! Copywriting is one of the foundational skills that any successful salesperson must employ to remain competitive in the market. It entails some basic elements that should come as no surprise: a mastery of the basic rules of grammar, vocabulary and a strong aptitude for making persuasive arguments. There are more refined skills that differentiate capable copyrighters from the truly great ones. These include a knowledge of the psychology of the demographic toward which the copy is directed, a solid knowledge of what the product offers that demographic and the ability to put that knowledge into words. These skills take time, and practice, to develop to an effective level. Truly accomplished copywriters can greatly increase the success of their marketing efforts. They copy they generate is always effective, doesn't require a commission when it makes a sale and is one of the most cost-effective ways to increase market penetration for any product or service. The skills required, moreover, require no money to develop and it takes nothing more than a word processor to create even the most complex and persuasive sales copy. Contrast that with the software expenses required to build web pages and engage in other forms of marketing and it's readily apparent why this skill should be part of the basic toolbox used by anyone involved in sales or marketing. All that's needed to get started is literally a pen and a paper. In fact, this may be the best way to practice this necessary marketing skill. While a typewriter or word processor may seem like a more convenient idea, the more intimate relationship provided by pen and paper is oftentimes more copacetic toward developing this skill than those methods. Below are the information that you are about to learn:


Author: George Timothy Clarke
Size: 11,41 MB
Format: PDF, Kindle
Read: 158

Kickass Copywriting In 10 Easy Steps

Author: Susan M. Gunelius
Editor: Entrepreneur Press
ISBN: 1613081901
Size: 16,96 MB
Format: PDF, ePub, Docs
Read: 367

Don’t Just Say It – Sell it! You don’t need a professional ad agency or copywriter to create kick-ass marketing copy. This hands-on guide takes you step by step and shows you how to create marketing messages that capture attention and boost profits. "Kick-ass Copywriting in 10 Easy Steps is a must-read for any small to midsized business owner. It translates difficult writing ideas into everyday language and empowers the average business owner to write more persuasively in a simple, step-by-step process. My advice? Buy this book–and read it twice!" —Dean Reick, direct marketing copywriter, " ...Susan’s warm, engaging style and emphasis on real-world specifics will make even the most writing-phobic business owners feel more confident in their advertising efforts. Susan packs plenty of useful copywriting tools, illustrations, and checklists between the covers, too. Her full-featured 'Copywriting Outline' is surely worth the entire price of admission. Kick-ass Copywriting in 10 Easy Steps is a superb addition to any small-business owner's ready-reference shelf." —Roberta Rosenberg, "The Copywriting Maven" and President, MGP Direct Inc. “Susan Gunelius has created a simple-to- understand guide to writing effective and hard working copy for nonprofessionals such as small-business owners and others who recognize they need to develop this essential skill to promote their business. Kick-ass Copywriting in 10 Easy Steps covers virtually every topic the aspiring copywriter needs to know, from the crafting of impactful copy, to where best to run it. Ms. Gunelius’ book should be on every small business owner’s bookshelf.” —George Parker, creative consultant, author of MadScam, and advertising blogger at Adscam and Adhurl

Persuasive Copywriting

Author: Andy Maslen
Editor: Kogan Page Publishers
ISBN: 0749483679
Size: 15,15 MB
Format: PDF, ePub, Docs
Read: 821

Persuasive Copywriting, second edition, is the ultimate copywriting survival guide for the 21st century. With the majority of creative professionals developing their skills on the job, it is notoriously difficult to benchmark successful copy. This book provides a step up for those who already know the basics, and are seeking more advanced, psychology-driven techniques to gain the competitive edge. With practical insight into human decision making and consumer engagement, it inspires the clear-cut confidence needed to create, quantify and sell stand out copy in a cluttered marketplace. This second edition of Persuasive Copywriting complements the "how to" perspective of copywriting, with impressive interviews from leading ad agencies and copywriters across the globe, addressing day to day issues faced in a multitude of roles. Updates include practical advice to measure and benchmark effective copy, guidance on creating and critiquing briefs, plus four new chapters on how to weave copywriting skills into the wider industry. These cover particularly useful ground around storytelling, content marketing and the impact of evolving channels like mobile and social media. Practical and inspiring, it is a vibrant, all-encompassing guide to copywriting; an essential to every marketer's bookshelf.