Design A Very Short Introduction

Author: John Heskett
Editor: Oxford University Press
ISBN: 9780192854469
Size: 11,97 MB
Format: PDF, ePub
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John Heskett aims to transform the way readers think about design by showing how integral it is to our daily lives, from the spoon we use to eat our breakfast cereal, and the car we drive to work in, to the medical equipment used to save lives. This concise guide to contemporary design goes beyond style and taste to look at how different cultures and individuals personalize objects. Heskett also reveals how simple objects, such as a toothpick, can have their design modified to suit the specific cultural behaviour in different countries. Finally, the author gives us an exciting vision of what design can offer us in the future, showing in particular how it can humanize new technology.

Design A Very Short Introduction

Author: John Heskett
Editor: OUP Oxford
ISBN: 0191606618
Size: 14,93 MB
Format: PDF, ePub, Mobi
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John Heskett wants to transform the way we think about design by showing how integral it is to our daily lives, from the spoon we use to eat our breakfast cereal, and the car we drive to work in, to the medical equipment used to save lives. Design combines 'need' and 'desire' in the form of a practical object that can also reflect the user's identity and aspirations through its form and decoration. This concise guide to contemporary design goes beyond style and taste to look at how different cultures and individuals personalize objects. Heskett also reveals how simple objects, such as a toothpick, can have their design modified to suit the specific cultural behaviour in different countries. There are also fascinating insights into how major companies such as Nokia, Ford, and Sony approach design. Finally, the author gives us an exciting vision of what design can offer us in the future, showing in particular how it can humanize new technology. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.

Landscape Architecture

Author: Ian Thompson
Editor: Oxford University Press
ISBN: 0199681201
Size: 17,35 MB
Format: PDF, Kindle
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Landscape architects are involved in a variety of projects, including reclamation, restoration, and the design of crucial infrastructure.--

Combinatorics

Author: Robin Wilson
Editor: Oxford University Press
ISBN: 0198723490
Size: 15,45 MB
Format: PDF, ePub
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How many possible sudoku puzzles are there? In the lottery, what is the chance that two winning balls have consecutive numbers? Who invented Pascal's triangle? (it was not Pascal) Combinatorics, the branch of mathematics concerned with selecting, arranging, and listing or counting collections of objects, works to answer all these questions. Dating back some 3000 years, and initially consisting mainly of the study of permutations and combinations, its scope has broadened to include topics such as graph theory, partitions of numbers, block designs, design of codes, and latin squares. In this Very Short Introduction Robin Wilson gives an overview of the field and its applications in mathematics and computer theory, considering problems from the shortest routes covering certain stops to the minimum number of colours needed to colour a map with different colours for neighbouring countries. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.

Typography A Very Short Introduction

Author: Paul Luna
Editor: Oxford University Press, USA
ISBN: 0199211299
Size: 11,81 MB
Format: PDF, ePub, Docs
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Typography, the art of designing printed words, was once the domain of an elite few artists but has become an area with which millions of people engage daily. The widespread usage of digital devices from laptops to tablets and smart phones which are used for written communications means that we are regularly asked to make decisions about the fonts, sizes, and layouts we use in our writing. This broadening engagement with the field of typography has led to a perceptible shift from debates about legibility and technicalities to conversations about which fonts best reflect the writer's personality or style. In this Very Short Introduction, Paul Luna offers a broad definition of typography as design for reading, whether in print or on screens, where a set of visual choices are taken to make a written message more accessible, more easily transmitted, more significant, or more attractive. Considering the development of letterforms and the shapes of letter we use, Luna discusses the history behind our modern day letters and fonts, before considering the issues behind key typographic decisions, and the differences between printed and on-screen typography. Presenting any piece of typography as a fundamental design choice, Luna introduces the options available today, and explores the reasons why key typographic decisions are made. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.

The Brain A Very Short Introduction

Author: Michael O'Shea
Editor: Oxford University Press
ISBN: 0192853929
Size: 19,46 MB
Format: PDF, ePub, Docs
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This is a non-technical introduction to the main issues and findings in current brain research. It gives a sense of how neuroscience addresses questions about the relationship between the brain, and thought, memories, perceptions, and actions. Covering the details of brain science in an accessible style, it includes up to date coverage of developments of brain research, and suggests directions future research might take. The Brain also integrates discussion of the more familiar implications of the brain's actions, such as memories, perceptions, and motor control.Contents:Mind and brain: what's the problelm?Let's get physicalSight, sound, and imagination'Last week's potatoes!'Perception to actionAltered states of mindWhere do we go from here?

Dinosaurs A Very Short Introduction

Author: David Norman
Editor: Oxford University Press
ISBN: 0192804197
Size: 13,29 MB
Format: PDF, ePub, Mobi
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This is the first accessible book to explain the most recent findings in dinosaur reasearch. It tells the story behind the exciting scientific discoveries that have built up a picture of how dinosaurs looked, what they ate, and how they moved and interacted with each other.

Innovation A Very Short Introduction

Author: Mark Dodgson
Editor: Oxford University Press
ISBN: 0199568901
Size: 17,63 MB
Format: PDF, Kindle
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This book demonstrates how innovation is used to create wealth, productivity growth, and improved quality of life

Fashion A Very Short Introduction

Author: Rebecca Arnold
Editor: Oxford University Press
ISBN: 0199547904
Size: 12,68 MB
Format: PDF, Kindle
Read: 193
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Fashion is a global industry, and plays a role in our economic, political, cultural, and social lives. However, fashion is often denigrated as trivial and superficial, a sign of vanity and narcissism. This Very Short Introduction will give a clear understanding of how fashion has developed while addressing these divergent views.

Garden History A Very Short Introduction

Author: Gordon Campbell
Editor: Oxford University Press
ISBN: 0191004189
Size: 13,55 MB
Format: PDF, ePub
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Gardens take many forms, and have a variety of functions. They can serve as spaces of peace and tranquilty, a way to cultivate wildlife, or as places to develop agricultural resources. Globally, gardens have inspired, comforted, and sustained people from all walks of life, and since the Garden of Eden many iconic gardens have inspired great artists, poets, musicians, and writers. In this Very Short Introduction, Gordon Campbell embraces gardens in all their splendour, from parks, and fruit and vegetable gardens to ornamental gardens, and takes the reader on a globe-trotting historical journey through iconic and cultural signposts of gardens from different regions and traditions. Ranging from the gardens of ancient Persia to modern day allotments, he concludes by looking to the future of the garden in the age of global warming, and the adaptive spirit of human innovation. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.