From Gutenberg To Zuckerberg

Author: John Naughton
Editor: Hachette UK
ISBN: 085738547X
Size: 18,80 MB
Format: PDF
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We've gone from regarding the Net as something exotic to something that we take for granted, like mains electricity or running water. Yet most people have no idea how the network functions, nor any conception of its architecture; and few can explain why it has been - and continues to be - so uniquely disruptive in social, economic and cultural contexts. John Naughton has been thinking, arguing, lecturing and writing about the Net for over two and a half decades, and in FROM GUTENBERG TO ZUCKERBERG he distills the noisy chatter surrounding the internet's relentless evolution into nine clear-sighted and accessible areas of understanding. FROM GUTENBERG TO ZUCKERBERG gives you the requisite knowledge to make better use of the technologies and networks around and raises important questions, as exciting as they are unsettling, about the future of the Net and the impact it will have on our lives.

Transforming Library Communication From Gutenberg To Zuckerberg

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Editor:
ISBN:
Size: 20,81 MB
Format: PDF, Mobi
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TitleAbstract/titlePurpose– The purpose of this paper is to analyse institutional and functional development of a library with the help of communication theories. The library as a social institution should have a quite strong position in today’s information society, but new ways of information search have made its position unstable. Thus, a library needs theoretical and cultural-political comprehension and reassessment. The paper tries to answer the questions as to how a library can satisfy the needs of modern society and which strategy of library communication will be in demand tomorrow.Design/methodology/approach– The theoretical background is represented by communication theories of Marshal McLuhan, Denis McQuail and Yuri Lotman, as well as Michel Foucault’s concepts of disciplinary power and governmentality.Findings– The analysis revealed that library–user communication is based primarily on power relations, where “access” is the main keyword. The article brought out differences in library communicative processes in the “Gutenberg Galaxy” and today’s global network society, “Zuckerberg Era”. The analysis showed that library–user relationship is shifting from disciplinary power and monologue to the governmentality and new communicative forms, dialogue and participation.Research limitations/implications– The study demonstrates the possibility of implication of communication theories for library functional analysis. The new studies investigating which methods and forms of communication do libraries use today, how are the elements of power relations transforming would be very useful for the understanding of the topic.Practical implications– The study proposes to libraries some ideas that may be useful for developing the library communication strategy.Originality/value– This study, based on the communicative approach, corresponds well to library phenomenon and nature, as well as allows for reflection on the role of libraries in the society of today and future.

The Second Curve

Author: Charles Handy
Editor: Random House
ISBN: 1473506131
Size: 17,40 MB
Format: PDF, Kindle
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Britain's leading guru looks to the future. Charles Handy is one of the giants of contemporary thought. His books on management – including Understanding Organizations and Gods of Management – have changed the way we view business. His work on broader issues and trends – such as Beyond Certainty – has changed the way we view society. In The Second Curve, Handy builds on a life's work to glimpse into the future and see what challenges and opportunities lie ahead. He looks at current trends in capitalism and asks whether it is a sustainable system. He explores the dangers of a society built on credit. He challenges the myth that remorseless growth is essential. He even asks whether we should rethink our roles in life – as students, parents, workers and voters – and what the aims of an ideal society of the future should be. Provocative and thoughtful as ever, he sets out the questions we all need to ask ourselves – and points us in the direction of some of the answers.

The Content Machine

Author: Michael Bhaskar
Editor: Anthem Press
ISBN: 0857281224
Size: 10,88 MB
Format: PDF, ePub
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This ground-breaking study, the first of its kind, outlines a theory of publishing that allows publishing houses to focus on their core competencies in times of crisis. Tracing the history of publishing from the press works of fifteenth-century Germany to twenty-first-century Silicon Valley, via Venice, Beijing, Paris and London, and fusing media theory and business experience, ‘The Content Machine’ offers a new understanding of content, publishing and technology, and defiantly answers those who contend that publishing has no future in a digital age.

The Square And The Tower

Author: Niall Ferguson
Editor: Penguin
ISBN: 0735222924
Size: 15,42 MB
Format: PDF, ePub, Docs
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The instant New York Times bestseller. A brilliant recasting of the turning points in world history, including the one we're living through, as a collision between old power hierarchies and new social networks. “Captivating and compelling.” —The New York Times "Niall Ferguson has again written a brilliant book...In 400 pages you will have restocked your mind. Do it." —The Wall Street Journal “The Square and the Tower, in addition to being provocative history, may prove to be a bellwether work of the Internet Age.” —Christian Science Monitor Most history is hierarchical: it's about emperors, presidents, prime ministers and field marshals. It's about states, armies and corporations. It's about orders from on high. Even history "from below" is often about trade unions and workers' parties. But what if that's simply because hierarchical institutions create the archives that historians rely on? What if we are missing the informal, less well documented social networks that are the true sources of power and drivers of change? The 21st century has been hailed as the Age of Networks. However, in The Square and the Tower, Niall Ferguson argues that networks have always been with us, from the structure of the brain to the food chain, from the family tree to freemasonry. Throughout history, hierarchies housed in high towers have claimed to rule, but often real power has resided in the networks in the town square below. For it is networks that tend to innovate. And it is through networks that revolutionary ideas can contagiously spread. Just because conspiracy theorists like to fantasize about such networks doesn't mean they are not real. From the cults of ancient Rome to the dynasties of the Renaissance, from the founding fathers to Facebook, The Square and the Tower tells the story of the rise, fall and rise of networks, and shows how network theory--concepts such as clustering, degrees of separation, weak ties, contagions and phase transitions--can transform our understanding of both the past and the present. Just as The Ascent of Money put Wall Street into historical perspective, so The Square and the Tower does the same for Silicon Valley. And it offers a bold prediction about which hierarchies will withstand this latest wave of network disruption--and which will be toppled.

The Power Of Community How Phenomenal Leaders Inspire Their Teams Wow Their Customers And Make Bigger Profits

Author: Howard Partridge
Editor: McGraw Hill Professional
ISBN: 1260117170
Size: 15,79 MB
Format: PDF, Kindle
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Boost engagement—and profits—by feeding your staff’s craving for community It seems the more connected we are through email, smart phones, and social media, the more disconnected we become on a personal, human level—and teamwork suffers tremendously. If this is happening in your company, fear not. The solution is here. The Power of Community provides a step-by-step approach to transforming your organization by tapping into the human need to connect with and feel valued by others. By creating a company culture based on core community values, you’ll empower your workforce, build customer loyalty, and drive profits and growth. This game-changing guide describes why “community” is the answer to employee disengagement—which is now at a record 70 percent—and it explains how to develop the kind of culture that makes an industry leader of your business. It takes hard work and determination, but the rewards will astound you. “When people feel like they belong to one another, when they feel cared for, and they believe that the vision is worth sacrificing for, they will go the extra mile for the company,” the author writes. This is true community, and it’s at the core of today’s most successful companies. Business leaders often tell their people, “We’re all in this together,” but very few follow through on this sentiment. Separate yourself from the pack by implementing the simple but profoundly effective methods in this book. When people feel they’re part of something bigger than themselves, they’re more collaborative, creative, and innovative—and this will always drive organizational success. Everyone wins in The Power of Community

Germans To America June 1863 October 1864

Author: Ira A. Glazier
Editor:
ISBN:
Size: 16,21 MB
Format: PDF
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The Right To Privacy In The Light Of Media Convergence

Author: Dieter Dörr
Editor: Walter de Gruyter
ISBN: 3110276151
Size: 11,44 MB
Format: PDF, ePub, Mobi
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The rapid change of the culture of communication constantly poses new threats for the right to privacy. These do not only emanate from States, but also from private actors. The global network of digital information has turned the protection of privacy since a long time into an international challenge. In this arena, national legal systems and their underlying common values collide. This collection convenes contributions from European, Australian and US experts. They take on the challenge of providing an intercontinental analysis of the issue and answer the question how the right to privacy could be defended in future.

Public Parts

Author: Jeff Jarvis
Editor: Simon and Schuster
ISBN: 1451636377
Size: 19,95 MB
Format: PDF, ePub, Docs
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A visionary and optimistic thinker examines the tension between privacy and publicness that is transforming how we form communities, create identities, do business, and live our lives. Thanks to the internet, we now live—more and more—in public. More than 750 million people (and half of all Americans) use Facebook, where we share a billion times a day. The collective voice of Twitter echoes instantly 100 million times daily, from Tahrir Square to the Mall of America, on subjects that range from democratic reform to unfolding natural disasters to celebrity gossip. New tools let us share our photos, videos, purchases, knowledge, friendships, locations, and lives. Yet change brings fear, and many people—nostalgic for a more homogeneous mass culture and provoked by well-meaning advocates for privacy—despair that the internet and how we share there is making us dumber, crasser, distracted, and vulnerable to threats of all kinds. But not Jeff Jarvis. In this shibboleth-destroying book, Public Parts argues persuasively and personally that the internet and our new sense of publicness are, in fact, doing the opposite. Jarvis travels back in time to show the amazing parallels of fear and resistance that met the advent of other innovations such as the camera and the printing press. The internet, he argues, will change business, society, and life as profoundly as Gutenberg’s invention, shifting power from old institutions to us all. Based on extensive interviews, Public Parts introduces us to the men and women building a new industry based on sharing. Some of them have become household names—Facebook’s Mark Zuckerberg, Google’s Eric Schmidt, and Twitter’s Evan Williams. Others may soon be recognized as the industrialists, philosophers, and designers of our future. Jarvis explores the promising ways in which the internet and publicness allow us to collaborate, think, ways—how we manufacture and market, buy and sell, organize and govern, teach and learn. He also examines the necessity as well as the limits of privacy in an effort to understand and thus protect it. This new and open era has already profoundly disrupted economies, industries, laws, ethics, childhood, and many other facets of our daily lives. But the change has just begun. The shape of the future is not assured. The amazing new tools of publicness can be used to good ends and bad. The choices—and the responsibilities—lie with us. Jarvis makes an urgent case that the future of the internet—what one technologist calls “the eighth continent”—requires as much protection as the physical space we share, the air we breathe, and the rights we afford one another. It is a space of the public, for the public, and by the public. It needs protection and respect from all of us. As Secretary of State Hillary Clinton said in the wake of the uprisings in the Middle East, “If people around the world are going to come together every day online and have a safe and productive experience, we need a shared vision to guide us.” Jeff Jarvis has that vision and will be that guide.

The Strategic Digital Media Entrepreneur

Author: Penelope M. Abernathy
Editor: John Wiley & Sons
ISBN: 1119218047
Size: 15,17 MB
Format: PDF
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A goldmine of strategic insights and practical business guidance covering all aspects of media entrepreneurship in the Digital Age The media industry is facing epic upheaval. Revolutionary new technologies compel those in businesses as diverse as broadcasting to book publishing to radically recreate their business models or be left in history’s wake. At the same time, those with the next big idea are eager to acquire the business know-how needed to make it in today’s brave new world of media. Written by a uniquely well-qualified author team, this book addresses the concerns of both audiences. Penelope Muse Abernathy and JoAnn Sciarrino provide timely lessons on everything from media financing to marketing, business strategy to leadership, innovation to business accounting. They use numerous case studies and real-world vignettes to reveal the success secrets of today’s hottest media entrepreneurs, as well as the fatal flaws that leads many promising new ventures down the road to ruin. They begin with a primer on digital entrepreneurship basics, covering how to create a winning digital business model, obtain financing, do business accounting, identify strategic challenges, and more. From there they show you how to: Develop sustainable customer-focused strategies while overcoming the unique leadership challenges of the Digital Age Define your company’s unique value proposition, prioritize investments in key assets, and form strategic partnerships and alliances Understand and prepare to exploit the vast potential inherent in the next generation of digital technologies, including artificial intelligence, virtual reality, and blockchain, among others The two companion websites feature a wealth of supplemental material, including updates, instructional videos, essays by media leaders, as well as PowerPoint presentations and study guides for instructors. Packed with practical insights and guidance on all aspects of the business of media in the Digital Age, The Strategic Digital Media Entrepreneur is a must-have resource for professionals and students alike in advertising, marketing, business strategy, entrepreneurship, finance, social media, and more.