Fundamentals Of Sport Marketing

Author: Brenda G. Pitts
Editor: Fitness Information Technology
ISBN: 9781935412403
File Size: 56,61 MB
Format: PDF, Mobi
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"Fundamentals of Sport Marketing" has long been the premier textbook in its field, and this updated, expanded fourth edition once again delivers superior content for aspiring sport marketers. As the most contemporary, comprehensive text of its kind, Fundamentals of Sport Marketing, 4th Edition, is a must-have resource for current data, trends, and concepts critical to success in the ever-changing world of sport. Students just beginning to explore their options in the sporting industry will gain a firm foundational understanding of sport marketing principles and strategies. As they explore the text, they will encounter a broad range of topics, including in-depth analyses of marketing mix components, media relations in sport, and use of licensing and logos in the sport industry. A brand-new chapter covers social media and its increasing impact on sport marketing. The authors, Dr Brenda Pitts and Dr David K Stotlar are internationally well-known experts in the sport industry. Their extensive experience both consulting and working in the field allows them to share their unique insights with the newest generation of sport marketers.
Fundamentals of Sport Marketing
Language: en
Pages: 470
Authors: Brenda G. Pitts, David K. Stotlar
Categories: Sports
Type: BOOK - Published: 2013-01-01 - Publisher: Fitness Information Technology

"Fundamentals of Sport Marketing" has long been the premier textbook in its field, and this updated, expanded fourth edition once again delivers superior content for aspiring sport marketers. As the most contemporary, comprehensive text of its kind, Fundamentals of Sport Marketing, 4th Edition, is a must-have resource for current data,
Fundamentals of Sport Management
Language: en
Pages: 264
Authors: Robert E. Baker, Craig Esherick
Categories: Business & Economics
Type: BOOK - Published: 2013-02-04 - Publisher: Human Kinetics

Fundamentals of Sport Management presents foundational knowledge of sport management and what sport managers do to help readers prepare for advanced study or practice in the field. An excellent reference for students or professionals, Fundamentals of Sport Management offers insights into the exciting field, the impact of the sport industry,
Contemporary Sport Management
Language: en
Pages: 544
Authors: Paul M. Pedersen, Lucie Thibault
Categories: Business & Economics
Type: BOOK - Published: 2018-11-07 - Publisher: Human Kinetics

Contemporary Sport Management returns with a new edition that makes this popular introductory text stronger and more applicable than ever for students who plan to enter, or are considering entering, the field of sport management. The sixth edition of Contemporary Sport Management offers the knowledge of 58 highly acclaimed contributors,
Strategic Sports Event Management
Language: en
Pages: 250
Authors: Guy Masterman
Categories: Sports & Recreation
Type: BOOK - Published: 2004 - Publisher: Routledge

The hosting of sports events, be they large international events or smaller niche interest events, has huge and long-lasting impacts on the local environment, economy and industry. Strategic Sports Event Management: An international approach provides students and event managers in the industry with an insight into the strategic management of
Introduction to Sport Marketing
Language: en
Pages: 324
Authors: Aaron C.T. Smith, Bob Stewart
Categories: Business & Economics
Type: BOOK - Published: 2014-12-17 - Publisher: Routledge

Introduction to Sport Marketing is an accessible and engaging introduction to key concepts and best practice in sport marketing. Aimed at students with little or no prior knowledge of marketing, the book outlines a step-by-step framework for effective sport marketing, from conducting market analysis and developing a strategy, through to