Global Sport Sponsorship

Author: John M. Amis
Editor: Berg Pub Limited
ISBN:
File Size: 49,49 MB
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In this volume, contributors from the fields of marketing, management, sociology, cultural studies, tourism, and gender studies provide a comprehensive, multidisciplinary analysis of the relationship between the worlds of sport and commerce.
Global Sport Sponsorship
Language: en
Pages: 326
Authors: John M. Amis, Bettina T. Cornwell
Categories: Business & Economics
Type: BOOK - Published: 2005-07 - Publisher: Berg Pub Limited

In this volume, contributors from the fields of marketing, management, sociology, cultural studies, tourism, and gender studies provide a comprehensive, multidisciplinary analysis of the relationship between the worlds of sport and commerce.
Global Sport Marketing
Language: en
Pages: 354
Authors: Norm O'Reilly, Richard W. Pound, Benoit S├ęguin, Rick Burton, Michelle K. Brunette
Categories: Olympics
Type: BOOK - Published: 2015-08-15 - Publisher:

As sport marketing matures, as social technologies advance, and as the Olympic Games cement their position as the largest and most important mega-event in the world, marketers everywhere are increasing their sophistication in using the Olympic platform to achieve their objectives. Indeed, whether official sponsor or ambusher, marketers everywhere are
Sport Marketing
Language: en
Pages: 539
Authors: Bernard James Mullin, Stephen Hardy, William Anthony Sutton
Categories: Business & Economics
Type: BOOK - Published: 2007 - Publisher: Human Kinetics

This student text provides a foundation of theory and principles for those seeking sports management position. It provides an overview of the reasons and foundations for sport marketing as well as theoretical and research issues, and why market segmentation is important.
The Political Economy of Global Sports Organisations
Language: en
Pages: 208
Authors: John Forster, Nigel Pope
Categories: Business & Economics
Type: BOOK - Published: 2004-06-01 - Publisher: Routledge

At the global level, sport is ruled by a set of organizations including giants such as the IOC (Olympics), FIFA (soccer), and the IAAF (athletics) as well as sporting minnows such as the World Armsport Federation (armwrestling). Many of these bodies have been surrounded by controversy during their histories, after
The Global Economics of Sport
Language: en
Pages: 128
Authors: Chris Gratton, Dongfeng Liu, Girish Ramchandani
Categories: SPORTS & RECREATION
Type: BOOK - Published: 2012 - Publisher: Routledge

"Sport has become a global business. There is no corner of the Earth that isn't reached by coverage of global sporting mega-events such as the Olympics or the World Cup, events managed by international governing bodies such as the IOC and FIFA that operate like major international businesses. Companies such