Google Adwords For Dummies

Autore: Howie Jacobson
Editore: John Wiley & Sons
ISBN: 1118230248
Grandezza: 33,22 MB
Formato: PDF, Kindle
Vista: 9668
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The fun and friendly guide on getting the most value out of yourAdWords campaigns, now updated! Google AdWords is a unique tool that allows you to set your ownbudget and create ads and choose keywords that are specificallyrelated to your business. This handy guide walks you through thenewest tips, tricks, and techniques for maximizing your AdWordscampaign. Presenting coverage that is nearly entirely rewritten orrevised, this practical guide adds chapters on topics such as adextensions, feeds for e-commerce, mobile advertising, advanced adwriting, and the new Google display network. In addition, theauthor provides updates that reflect helpful new bestpractices. Boasts approximately 85 percent updated or new content Updates popular topics such as experiments, ad extensions,feeds for e-commerce, mobile advertising, advanced ad writing, andmore Incorporates changes to the AdWords interfaces Shares best practices in split testing, opt-in landing pagestructure, and ad group structure Reviews new, free tools included in AdWords as well as new andimproved third-party tools With this handy reference by your side, you'll discover the bestway to make a Google AdWords campaign to work for you!

Google Adwords For Dummies

Autore: Howie Jacobson
Editore: John Wiley & Sons
ISBN: 047054001X
Grandezza: 22,58 MB
Formato: PDF, ePub, Docs
Vista: 8455
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Google Adwords For Dummies 3rd Edition

Autore: Howie Jacobson
Editore:
ISBN:
Grandezza: 69,87 MB
Formato: PDF, ePub, Mobi
Vista: 5122
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The fun and friendly guide on getting the most value out of your AdWords campaigns, now updated! Google AdWords is a unique tool that allows you to set your own budget and create ads and choose keywords that are specifically related to your business. This handy guide walks you through the newest tips, tricks, and techniques for maximizing your AdWords campaign. Presenting coverage that is nearly entirely rewritten or revised, this practical guide adds chapters on topics such as ad extensions, feeds for e-commerce, mobile advertising, advanced ad writing, and the new Google display network. In addition, the author provides updates that reflect helpful new best practices. Boasts approximately 85 percent updated or new content Updates popular topics such as experiments, ad extensions, feeds for e-commerce, mobile advertising, advanced ad writing, and more Incorporates changes to the AdWords interfaces Shares best practices in split testing, opt-in landing page structure, and ad group structure Reviews new, free tools included in AdWords as well as new and improved third-party tools With this handy reference by your side, you'll discover the best way to make a Google AdWords campaign to work for you!

Adwords For Dummies

Autore: Howie Jacobson
Editore: John Wiley & Sons
ISBN: 0470224401
Grandezza: 15,61 MB
Formato: PDF, Docs
Vista: 7258
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AdWords lets every business-from eBay PowerSellers to Fortune 500 companies-create targeted, cost-efficient advertising campaigns on the Web, and accounts for the bulk of Google's $6 billion in annual revenues This all-new guide helps advertisers get a handle on AdWords complexities and nuances, adopt AdWords best practices, and turn clicks into ka-ching! Topics covered include conducting quick and cheap market research, crafting a message that cuts through the clutter, choosing AdWords settings, bidding on keywords, setting a maximum daily spend, improving the Web page that an ad points to, testing strategies, tracking results, and using Web analytics tools Includes an exclusive offer from Google-AdWords credits equivalent to the price of the book-plus a companion Web site with up-to-the-minute AdWords tips and tricks, narrated video walkthroughs, and free trials of the author's software

Google Business Solutions All In One For Dummies

Autore: Bud E. Smith
Editore: John Wiley & Sons
ISBN: 0470506482
Grandezza: 44,87 MB
Formato: PDF, ePub, Mobi
Vista: 9053
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Google Ads Adwords Workbook

Autore: Jason McDonald
Editore:
ISBN: 9781795757935
Grandezza: 51,52 MB
Formato: PDF, ePub, Docs
Vista: 354
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Building A Web Site For Dummies

Autore: David A. Crowder
Editore: John Wiley & Sons
ISBN: 9780470231401
Grandezza: 61,23 MB
Formato: PDF
Vista: 1637
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Whether you’re in the preliminary stages of planning a site or you’re looking to improve the look of an existing site, this reference book covers it all. Now updated with the latest site tools, design techniques, and commerce options, this new edition of the bestseller offers a solid framework for building a Web site from scratch. Packed with all the essentials to help make your site the best it can be, this resource goes beyond just basic design and page building to show you how to incorporate both of those elements into a successful site. Veteran author David Crowder spills the secrets to planning and creating an effective site from the ground up. You’ll decipher ways to transform a bunch of seemingly random web pages into a coherent web site and you’ll discover myriad ways to make your site look and sound amazing. This updated third edition features content on designing with CSS, using the latest version of Dreamweaver, and applying Web analytics and promotion techniques. In addition, the book covers topics such as: Keeping a site fresh and exciting Designing a look that appeals to your intended audience Determining your Web page structure Incorporating color, images, graphics, music, and video Merging CSS and HTML Planning usable navigation Providing guestbooks and message boards Designing for e-commerce Getting set up with PayPal, Google Checkout, E-cash, etc. The accompanying CD-ROM provides trial versions of software that is used in the book as well as sample templates and graphics for Web building. Once you start referring to Building a Web Site For Dummies, 3rd Edition, you’ll wonder how you ever existed without this invaluable information! Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

Advanced Google Adwords Strategy

Autore: John Zabaras
Editore: Createspace Independent Publishing Platform
ISBN: 9781718670174
Grandezza: 36,94 MB
Formato: PDF, ePub
Vista: 3970
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Learn the Universal Strategy to maximize performance on every AdWords Account What is so special about this book? 0% Fluff: Not another book filled with info you can easily find on the internet 100% Practical, advanced and unique content One Universal Complete Strategy: Learn how to structure, manage and optimize every AdWords account Data-Driven: Learn how to use data and not your instinct in your decisions. Comprehensive rule-based optimization strategy: Learn how to flawlessly optimize your accounts based on ROAS, step by step Search, Display, Gmail, Video, Remarketing, Prospecting, Dynamic Search Ads, Dynamic Remarketing, Branding, Competition campaigns explained. How to structure and optimize them Search Query Reports. Learn how to run one of the most powerful sources of data in your account Updated for the new AdWords interface What about the other AdWords books out there? AdWords Workbook, Ultimate Guide to Google AdWords, Advanced Google Adwords, Google AdWords for Dummies etc... these are books to learn what AdWords is and what is capable of. They are great as your first AdWords book. My intention for this book though is to be the last AdWords book you will ever need. Table of Contents Chapter 1. Account Setup New Account Existing Account Chapter 2. Proper Campaign Settings Campaign Type Campaign Goals Campaign Name & Campaign Types Network Locations Languages Budget Bidding Start and end dates Extensions Ad Rotation Ad Schedule Location options Dynamic Search Ads (DSA) campaign settings Additional Settings for Display Campaigns Additional Settings for Video Campaigns Chapter 3. Proper Ad Group settings Search Campaigns Ad Group Settings & structure Dynamic Search Ads (DSA) Ad group structure Prospecting campaign (Prsp) Ad Group Settings Remarketing campaign (Rmkt) Ad Group Settings Gmail campaign ad group settings & structure Video campaign & Universal App Campaign ad group settings & structure Dynamic Remarketing campaign ad group settings & structure Chapter 4. Ads Search campaigns ads Display campaigns ads Gmail campaign ads Video campaign ads Dynamic Remarketing campaign ads Chapter 5. The AdWords Editor AdWords Editor Installation & Setup The AdWords Editor Interface How to import Ad Groups and Ads on the Search Network How to import Ad groups in the Display Network How to import Keywords How to import Image Ads for the Display Network Creating/Duplicating a new campaign with AdWords Editor Creating/Duplicating a new Ad with AdWords Editor Chapter 6. How we make optimizations ROAS vs ROI vs CPA What is considered a good ROAS? The Strategy Choose the level of your optimizations Decision Tree Technique Decision Tree Technique examples Chapter 7. Bid Adjustments Device Bid Adjustments Location Bid Adjustments Ad Schedule Bid Adjustments Chapter 8. Search Query Report (SQR) How to perform a Search Query Report Chapter 9. The Keyword Planner Getting more accurate results

Facebook Advertising For Dummies

Autore: Paul Dunay
Editore: John Wiley & Sons
ISBN: 9780470948934
Grandezza: 46,94 MB
Formato: PDF, Mobi
Vista: 1614
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Profitable ideas and techniques for advertising on Facebook Tap into the explosive growth of social media and reach your customers with effective Facebook advertising campaigns and savvy insights into how to use this social media phenomenon effectively. It’s all here and more in this detailed, easy-to-follow guide from two award-winning marketers. You'll learn what makes a good Facebook ad, how to apply the latest strategies and tactics for effective pay-per-click and cost-per-impression advertising, how to test your ad results, and much more. Explores Facebook advertising inside and out; there are now more than 400 million active Facebook users and over 1.6 million active Pages on Facebook Works as an all-around, hands-on guide for both experienced and new Facebook advertisers Walks you through planning and creating an advertising campaign Explains writing effective ad copy, how to use landing pages, and how to test and optimize your ads Shows you how to use Facebook Insights to understand your results and how to create reports that analyze data Put your company's best face forward with the sound advertising tips and techniques in Facebook Advertising For Dummies.

Google Sites And Chrome For Dummies

Autore: Ryan Teeter
Editore: John Wiley & Sons
ISBN: 9780470470015
Grandezza: 23,51 MB
Formato: PDF, Mobi
Vista: 4562
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Curious about Google Sites and how team collaboration Web sites can help you share documents online from various locations? Curious about Google’s new Chrome browser? Google Sites & Chrome For Dummies has what you want to know! Today, Google is so much more than another word for “search.” Google Sites & Chrome For Dummies shows you how to create great collaborative Web sites with Google Sites and surf the Web with the super-fast Google Chrome browser. Find out how they work with other Google Apps, too. You’ll learn to: Take advantage of free hosting, free tools, and a simple, straightforward interface with Google Sites Set up a Google account or Google Apps account Create wiki sites that let coworkers collaborate on projects or keep family members up to date Use Google gadgets to keep track of projects, manage calendars and documents, or display photos Integrate documents, spreadsheets, presentations, and other Google Apps into your site Work with Contact List, Google Talk, and Google Chat, and handle e-mail with Gmail Download and install the speedy Google Chrome browser Install browser plug-ins, enable offline access to Google Docs, and manage misbehaving tabs You’ll even find instructions and examples to help you plan sites for personal and business use, plus a sample college course site. With advice from Google Sites & Chrome For Dummies, you can make collaboration easy and have the high-speed Web at your fingertips.

Marketing Automation For Dummies

Autore: Mathew Sweezey
Editore: John Wiley & Sons
ISBN: 111877227X
Grandezza: 11,28 MB
Formato: PDF, Kindle
Vista: 7237
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Multiply the effectiveness of your campaigns with marketingautomation Marketing automation technology has been shown to dramaticallyincrease lead conversions and average deal sizes as well asimproving forecasting and customer segmentation. A subset of CRM,it focuses on defining, scheduling, segmenting, and trackingmarketing campaigns. This friendly book demystifies marketingautomation in straightforward terms, helping you leverage the toolsand handle the processes that will enable a seamless integrationwith your CRM program. Learn to establish a buyer profile, assessyour needs, select tools, create a lead scoring model, and muchmore. Marketing automation is a next-generation, CRM-related tool forincreasing lead conversions and improving forecasting and customersegmentation This book provides an easy-to-understand introduction to thetools and technology, helping you evaluate your current processes,choose the appropriate tools, and follow best practices in makingthe most of them Written by Mathew Sweezey, Marketing Automation Evangelist atPardot (ExactTarget), a leading provider of marketing automationsolutions Covers working with the marketing lifecycle, evaluating yourassets, integrating marketing automation with CRM and with otherprocesses, nurturing your leads, and using marketing automation toreach buyers via e-mail, social media, and more Marketing Automation For Dummies is the ideal guide toget you up and running with marketing automation, putting yourbusiness on the cutting edge and enhancing yourcompetitiveness.

Pay Per Click Search Engine Marketing For Dummies

Autore: Peter Kent
Editore: John Wiley & Sons
ISBN: 9781118043929
Grandezza: 26,35 MB
Formato: PDF, ePub, Docs
Vista: 1462
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Plan and launch your PPC campaign and keep track of its progress If you want potential customers to form a traffic jam at your Web site, Pay Per Click just might do the trick. This book will help you decide! It tells you all about Google AdWords and Yahoo! Sponsored Search, targeting your customers, watching out for fraud, assessing the pros and cons of Pay Per Click, and making Pay Per Click work for you. Discover how to Use the right keywords to trigger your ads Figure your breakeven point Write ads that reach your customers Calculate return on investment Use geo targeting Track your ad results

Search Engine Optimization For Dummies

Autore: Peter Kent
Editore: John Wiley & Sons
ISBN: 0470050977
Grandezza: 47,59 MB
Formato: PDF, Mobi
Vista: 6681
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You have a cool Web site, and a really great product, service, or cause you want people to know about. But visitors aren’t beating down your cyber-door. What happened? The answer, most likely, is that you haven’t made your site irresistible to search engines. Search engines have a great deal of control over the volume of traffic a Web site gets, because they put your site in front of people searching for your product or service. If you know the secrets of wooing the search engines, you can Gain greater visibility for your site Advance your position in the rankings Avoid techniques that cause search engines to bump your site to the end of the list Make pay-per-click advertising pay off In addition to the familiar ones like Google and Yahoo!, there are dozens of other search engines out there. Search Engine Optimization For Dummies, 2nd Edition shows you how to create a site that will pop to the top like a cork whenever people search for related products or services. It will help you Become familiar with search engines and search directories and find out which keywords work Build your site with techniques that search engines like and avoid the ones they don’t Register your site with the top search systems and get it listed in directories Find out why links are important and see how to get other sites to link to yours Work with Google AdWords and Yahoo! Search, and explore the best and most economical ways to use pay-per-click advertising Discover the common mistakes that make Web sites invisible to search engines There’s even a companion Web site with all the links in the book neatly (and conveniently) arranged so you don’t have to type them, plus a bonus chapter to help you power up your skills. Search Engine Optimization For Dummies, 2nd Edition has been updated with the latest information on search engines plus plenty of tips and tricks to help your site get the attention it deserves!

Professional Blogging For Dummies

Autore: Susan J. Getgood
Editore: John Wiley & Sons
ISBN: 0470901500
Grandezza: 53,84 MB
Formato: PDF, Docs
Vista: 1099
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Take your hobby to the next level and turn your blog into real income Anyone who blogs knows that it is a fun, creative way for sharing thoughts and opinions. Now imagine making money from that hobby! This practical, how-to guide shows you how you can get serious about using your blog and implement advertising, sponsorship, partnerships, and affiliate marketing options to turn your hobby into extra income, or even a full-time career. Helpful examples and featured articles with topic experts and bloggers who have built successful business demonstrate how to promote your business or build a blog-based business. Discusses finding your niche, adhering to legal considerations, establishing your disclosure and privacy policies, and dealing responsibly with review requests Introduces ideas for advertising and other monetization options and recommends promotional avenues to explore Suggests creative ways to keep your blog fresh, unique, and interesting Provides tips for monitoring and measuring your success Professional Blogging For Dummies opens the door to a world of money-making blogging possibilities!

Iphone Application Development All In One For Dummies

Autore: Neal Goldstein
Editore: John Wiley & Sons
ISBN: 9780470644676
Grandezza: 56,58 MB
Formato: PDF, ePub
Vista: 9695
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Branding For Dummies

Autore: Bill Chiaravalle
Editore: John Wiley & Sons
ISBN: 1118958098
Grandezza: 77,57 MB
Formato: PDF, Kindle
Vista: 4824
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Discover how brands are created, managed, differentiated,leveraged, and licensed Whether your business is large or small, global or local, thisnew edition of Branding For Dummies gives you the nuts andbolts to create, improve, and maintain a successful brand. It'llhelp you define your company's mission, the benefits and featuresof your products or services, what your customers and prospectsalready think of your brand, what qualities you want them toassociate with your company, and so much more. Packed with plain-English advice and step-by-step instructions,Branding For Dummies covers assembling a top-notch brandingteam, positioning your brand, handling advertising and promotions,avoiding blunders, and keeping your brand viable, visible, andhealthy. Whether you're looking to develop a logo and tagline,manage and protect your brand, launch a brand marketing plan, fix abroken brand, make customers loyal brand champions—oranything in between—Branding For Dummies makes it fastand easy. Includes tips and cautionary advice on social media and itsimpact on personal and business branding programs Covers balancing personal and business brand development References some of the major brand crises—and how toavoid making the same mistakes Shows brand marketers how to create brands that match theiremployers' objectives while launching their own careers If you're a business leader looking to set your brand up for theultimate success, Branding For Dummies has you covered.

Starting An Online Business For Dummies

Autore: Greg Holden
Editore: John Wiley & Sons
ISBN: 1118652010
Grandezza: 12,53 MB
Formato: PDF, ePub, Docs
Vista: 1523
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Mind your business with this updated edition of the bestselling online business how-to guide Have a computer, an Internet connection, and a dream? Then, you're already on your way to starting your very own online business. This fun and friendly guide can help you turn your big idea into big bucks whether you're expanding your real-world storefront online or creating your own virtual startup. Starting an Online Business For Dummies, 7th Edition will show you how to identify a market need, choose a web hosting service, implement security and privacy measures, open up shop, and start promoting to the world. Covers the latest trends and techniques for online discoverability - from social media marketing to search engine rankings, online couponing to optimization for mobile devices, and beyond Highlights business issues that are of particular concern to online entrepreneurs Walks you through the best practices of successful online businesses, including customer service, marketing, analytics, and website optimization tools Provides advice on choosing an e-commerce platform, protecting your domain name, securing trademarks, working with vendors and distributors, and keeping your customer's personal data safe There's no time like now to start a new endeavor and no guide like Starting an Online Business For Dummies, 7th Edition to get your online business going.

Web Design For Dummies

Autore: Lisa Lopuck
Editore: John Wiley & Sons
ISBN: 1118235541
Grandezza: 33,65 MB
Formato: PDF, ePub, Docs
Vista: 9257
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Get up to speed on the newest technologies, tools, and possibilities in web design Have a great idea for a web site but don't know where or how to begin? Web Design For Dummies, 3rd Edition is an ideal starting point! Fully updated to cover the latest and the greatest in the world of web design, this fun-but-straightforward guide gets you caught up with everything you need to know to organize your ideas, create a template, start development, test to make sure everything is working properly, and launch your finished site. Packed with invaluable advice on incorporating social media aspects, linking content with social sites, and designing for mobile devices, this book will have you web designing like a pro in no time. Highlights the many significant changes in the world of web design since the previous edition, including the introduction of HTML5, new technologies for sharing media, mobile web design, and more Zeroes in on effectively using color, text, and navigation Reveals helpful advice for avoiding common pitfalls Details ways to connect with social sites like Twitter and Facebook Web Design For Dummies, 3rd Edition goes beyond just making a basic web site and instead encourages you to create a site that is appealing, practical, and useful.

Building Your Business With Google For Dummies

Autore: Brad Hill
Editore: John Wiley & Sons
ISBN: 9780764577383
Grandezza: 35,23 MB
Formato: PDF, Docs
Vista: 2653
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The first-ever book to show businesses step by step how to capitalize on advertising programs offered by Google, the world's #1 search engine, with more than 200 million search queries per day Written by a veteran For Dummies author working in cooperation with Google, which will help support the book From selecting the right keywords to crafting the right message, the book explains how to boost site traffic using AdWords, Google's hugely successful sponsored-link advertising program, which now has more than 150,000 advertisers Also details how to make money with AdSense, a Google program that funnels relevant AdWords ads to other sites-and pays those sites whenever someone clicks on them