Inclusive Place Branding

Author: Mihalis Karavatzis
Editor: Routledge
ISBN: 1317216717
File Size: 52,49 MB
Format: PDF
Read: 7864
Download

Place branding is often a response to inter-place competition and discussed as if it operated in a vacuum, ignoring the needs of local communities. It has developed a set of methods – catchy slogans, colourful logos, ‘star-chitects’, bidding for City of Culture status etc. – that are applied as quick-fix solutions regardless of geographical and socio-political contexts. Critical views of place branding are emerging which focus on its unexplored consequences on the physical and social fabric of places. These more critical approaches reveal place branding as an essentially political activity, serving hidden agendas and marginalizing social groups. Scholars and practitioners can no longer ignore the need for more responsible and socially sensitive approaches to cater for a wider range of stakeholders, and which fully acknowledge the importance of resident participation in decision-making. The contributions in this innovative book set out to introduce new critical ways of thinking around place branding and practices that encourage it to be more inclusive and participatory. It will be of interest to researchers and advanced students of branding, critical marketing, and destination marketing as well as critical tourism and environmental design.
Inclusive Place Branding
Language: en
Pages: 196
Authors: Mihalis Karavatzis, Massimo Giovanardi, Maria Lichrou
Categories: Business & Economics
Type: BOOK - Published: 2017-11-22 - Publisher: Routledge

Place branding is often a response to inter-place competition and discussed as if it operated in a vacuum, ignoring the needs of local communities. It has developed a set of methods – catchy slogans, colourful logos, ‘star-chitects’, bidding for City of Culture status etc. – that are applied as quick-fix
Online Place Branding
Language: en
Pages: 204
Authors: Phoenix Lam
Categories: Business & Economics
Type: BOOK - Published: 2020-12-28 - Publisher: Routledge

Through an interdisciplinary approach combining the concepts, methods and tools in language and discourse studies and insights from marketing and tourism research, this book examines the online place branding of Hong Kong, one of the most visited cities and well-known spots in the world. The book compares how the place
A Research Agenda for Place Branding
Language: en
Pages: 352
Authors: Dominic Medway, Gary Warnaby, John Byrom
Categories: Business & Economics
Type: BOOK - Published: 2021-04-30 - Publisher: Edward Elgar Publishing

This cutting-edge Research Agenda for Place Branding explores ideas and debates that inform a refreshing take on the future of place branding and marketing. It argues that we are at a juncture where the logical and sensible step is to push the ‘reset button’ on such activity and fully reconsider
The Nordic Wave in Place Branding
Language: en
Pages: 288
Authors: Cecilia Cassinger, Andrea Lucarelli, Szilvia Gyimóthy
Categories: Business & Economics
Type: BOOK - Published: - Publisher: Edward Elgar Publishing

The widespread international interest in the Nordic region and the mobility of Nordic brand imaginaries call for more research into the global relevance of Nordic place-branding practices. This book offers a timely attempt to unpack the specificity of the Nordic in regard to place branding by gathering different transdisciplinary accounts
Place Branding
Language: en
Pages: 342
Authors: Pantea Foroudi, Chiara Mauri, Charles Dennis, T C Melewar
Categories: Business & Economics
Type: BOOK - Published: 2019-11-28 - Publisher: Routledge

Place branding as a field of research is still in a state of infancy. This book seeks to address this, offering a theory of place branding based on the tourist experience, keeping in mind the roles of stakeholders, both public and private organisations and DMOs in managing the place brand.