Inside Magazine Publishing

Author: David Stam
Editor: Routledge
ISBN: 1317817133
Size: 18,23 MB
Format: PDF, ePub
Read: 507
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Inside Magazine Publishing is an engaging and practically-focused textbook exploring all aspects of the contemporary magazine industry. Editors David Stam and Andrew Scott present a detailed analysis of the key elements of the magazine business today with both a look back to the past and a projection of the future. The role of digital and new media platforms and their effect on all aspects of publishing is explored in detail. The book features a broad range of case studies, written by industry experts, providing readers with accessible examples of key issues in magazine publishing. Additional micro essays also expertly apply theory to practice, and the book is further supported by a companion website (www.insidemagazinepublishing.com). Subject areas covered include: UK magazine publishing today changing business models originating and managing creative content magazine writing and design circulation sales and advertising distribution and marketing the magazine in the digital age. There are useful appendices on printing, paper selection and legal matters as well as a detailed glossary. Inside Magazine Publishing provides a comprehensive overview of magazine publishing for students and all those wishing to understand this dynamic and complex industry.

Inside Magazines

Author: Michael Barnard
Editor: Routledge
ISBN: 1135467064
Size: 14,39 MB
Format: PDF, Mobi
Read: 280
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First published in 1989. Routledge is an imprint of Taylor & Francis, an informa company.

Inside Book Publishing

Author: Giles Clark
Editor: Routledge
ISBN: 1317694457
Size: 18,94 MB
Format: PDF, Kindle
Read: 435
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Now in its fifth edition, Inside Book Publishing remains the classic introduction to the book publishing industry, being both a manual for the profession for over two decades and the bestselling textbook for students of publishing. This new edition has been fully updated to respond to the rapid changes in the market and technology. Now more global in its references and scope, the book explores the tensions and trends affecting the industry, including the growth of ebooks, self-publishing, and online retailing, and new business models and workflows. The book provides excellent overviews of the main aspects of the publishing process, including commissioning, product development, design and production, marketing, sales and distribution. The book remains essential reading for publishing students, those seeking a career in publishing, recent entrants to the industry, and authors seeking an insider’s view. The accompanying website supports the book by providing up-to-date and relevant content.

Inside Magazines

Author: Patrik Andersson
Editor: Gingko Pr Incorporated
ISBN:
Size: 12,68 MB
Format: PDF, Kindle
Read: 273
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Somewhere between the defiant world of underground zines and the mindlessness of mass-marketed magazines there is another, quite unique, genre: independent pop culture magazines. These are the publications that create an intersection for art, music, fashion, design and youth culture and Inside Magazines provides an inside view of a select number that have successfully overcome the constraints of mainstream publishing. Independent pop culture magazines do not attempt to impose homogeneity of taste, opinion and fashion through high circulations and massive advertising revenues. These are the magazines that make the ordinary extraordinary and give voice to difference.

Parapsychology New Age And The Occult

Author: Cheryl Klein Lacoff
Editor:
ISBN: 9781879583009
Size: 20,67 MB
Format: PDF
Read: 483
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Understanding Women S Magazines

Author: Anna Gough-Yates
Editor: Psychology Press
ISBN: 9780415216395
Size: 18,55 MB
Format: PDF, ePub, Docs
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Understanding Women's Magazines investigates the changing landscape of women's magazines. Anna Gough-Yates focuses on the successes, failures and shifting fortunes of a number of magazines including Elle, Marie Claire, Cosmopolitan, Frank, New Woman and Red and considers the dramatic developments that have taken place in women's magazine publishing in the last two decades. Understanding Women's Magazines examines the transformation in the production, advertising and marketing practices of women's magazines. Arguing that these changes were driven by political and economic shifts, commercial cultures and the need to get closer to the reader, the book shows how this has led to an increased focus on consumer lifestyles and attempts by publishers to identify and target a 'new woman'.

Inside The Hollywood Fan Magazine

Author: Anthony Slide
Editor: Univ. Press of Mississippi
ISBN: 9781604734140
Size: 18,32 MB
Format: PDF, Docs
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The fan magazine has often been viewed simply as a publicity tool, a fluffy exercise in self-promotion by the film industry. But as an arbiter of good and bad taste, as a source of knowledge, and as a gateway to the fabled land of Hollywood and its stars, the American fan magazine represents a fascinating and indispensable chapter in journalism and popular culture. Anthony Slide's Inside the Hollywood Fan Magazine provides the definitive history of this artifact. It charts the development of the fan magazine from the golden years when Motion Picture Story Magazine and Photoplay first appeared in 1911 to its decline into provocative headlines and titillation in the 1960s and afterward. Slide discusses how the fan magazines dealt with gossip and innuendo, and how they handled nationwide issues such as Hollywood scandals of the 1920s, World War II, the blacklist, and the death of President Kennedy. Fan magazines thrived in the twentieth century, and they presented the history of an industry in a unique, sometimes accurate, and always entertaining style. This major cultural history includes a new interview with 1970s media personality Rona Barrett, as well as original commentary from a dozen editors and writers. Also included is a chapter on contributions to the fan magazines from well-known writers such as Theodore Dreiser and e. e. cummings. The book is enhanced by an appendix documenting some 268 American fan magazines and includes detailed publication histories.

The Magazine From Cover To Cover

Author: Sammye Johnson
Editor: Oxford University Press, USA
ISBN: 9780195304176
Size: 20,94 MB
Format: PDF, Kindle
Read: 371
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For anyone wanting to learn about magazine publishing--whether a professional currently working within the industry, or a student who wants to design, edit, and manage magazines in the future--this book is a timely resource. It provides a perspective on the rich history of magazines in America, an overview of present publication practices, discussion of groundbreaking research, and a look forward to the challenges and opportunities in store for the industry. This wide-ranging study encompasses consumer titles, the business press, organization and association publications, public relations magazines, and imprint and custom publishing. Case histories of selected magazines are included, as are insights from publishers and editors.--From publisher description.