Kotler On Marketing

Author: Philip Kotler
Editor: Simon and Schuster
ISBN: 1471109569
Size: 10,74 MB
Format: PDF, Docs
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Since 1969, Philip Kotler's marketing text books have been read as the marketing gospel, as he has provided incisive and valuable advice on how to create, win and dominate markets. In KOTLER ON MARKETING, he has combined the expertise of his bestselling textbooks and world renowned seminars into this practical all-in-one book, covering everything there is to know about marketing. In a clear, straightforward style, Kotler covers every area of marketing from assessing what customers want and need in order to build brand equity, to creating loyal long-term customers. For business executives everywhere, KOTLER ON MARKETING will become the outstanding work in the field. The secret of Kotler's success is in the readability, clarity, logic and precision of his prose, which derives from his vigorous scientific training in economics, mathematics and the behavioural sciences. Each point and chapter is plotted sequentially to build, block by block, on the strategic foundation and tactical superstructure of the book.

Marketing Management

Author: Philip Kotler
Editor: Pearson Education
ISBN: 9780273718567
Size: 12,37 MB
Format: PDF, ePub
Read: 325
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Inspired by the American ed. of same title.

Marketing

Author: Gary Armstrong
Editor: Prentice Hall
ISBN:
Size: 17,35 MB
Format: PDF
Read: 953
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How do we get you moving? By placing you-the customer-in the driver's seat. "Marketing" introduces the leading marketing thinking on how "customer value "is the driving force behind every marketing strategy. Fasten your seatbelt. Your learning journey starts here! www.prenhall.com/kotler

Marketing Management

Author: Philip Kotler and Kevin Lane Keller and Mairead Brady and Malcolm Goodman and Torben Hansen
Editor: Pearson UK
ISBN: 1292248467
Size: 13,85 MB
Format: PDF, Docs
Read: 147
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Marketing Essentials

Author: Philip Kotler
Editor: Prentice Hall
ISBN:
Size: 13,26 MB
Format: PDF, Docs
Read: 623
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Marketing

Author: Gary M. Armstrong
Editor: Pearson UK
ISBN: 1292200650
Size: 14,62 MB
Format: PDF, Kindle
Read: 986
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Marketing

Author: Philip Kotler
Editor:
ISBN: 9780132527101
Size: 12,67 MB
Format: PDF, ePub, Mobi
Read: 487
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Museum Marketing And Strategy

Author: Neil G. Kotler
Editor: John Wiley & Sons
ISBN: 1119363748
Size: 18,99 MB
Format: PDF, ePub, Mobi
Read: 191
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This newly revised and updated edition of the classic resource on museum marketing and strategy provides a proven framework for examining marketing and strategic goals in relation to a museum's mission, resources, opportunities, and challenges. Museum Marketing and Strategy examines the full range of marketing techniques and includes the most current information on positioning, branding, and e-marketing. The book addresses the issues of most importance to the museum community and shows how to Define the exchange process between a museum's offerings and consumer value Differentiate a museum and communicate its unique value in a competitive marketplace Find, create, and retain consumers and convert visitors to members and members to volunteers and donors Plan strategically and maximize marketing's value Achieve financial stability Develop a consumer-centered museum

Marketing 4 0

Author: Philip Kotler
Editor: John Wiley & Sons
ISBN: 1119341205
Size: 12,96 MB
Format: PDF, ePub, Mobi
Read: 649
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Marketing has changed forever—this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brand—and they are surrounded by alternatives every step of the way. You need to stand up, get their attention, and deliver the message they want to hear. This book examines the marketplace's shifting power dynamics, the paradoxes wrought by connectivity, and the increasing sub-culture splintering that will shape tomorrow's consumer; this foundation shows why Marketing 4.0 is becoming imperative for productivity, and this book shows you how to apply it to your brand today. Marketing 4.0 takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen. Discover the new rules of marketing Stand out and create WOW moments Build a loyal and vocal customer base Learn who will shape the future of customer choice Every few years brings a "new" marketing movement, but experienced marketers know that this time its different; it's not just the rules that have changed, it's the customers themselves. Marketing 4.0 provides a solid framework based on a real-world vision of the consumer as they are today, and as they will be tomorrow. Marketing 4.0 gives you the edge you need to reach them more effectively than ever before.

Writing Marketing

Author: Stephen Brown
Editor: SAGE
ISBN: 9781412902663
Size: 14,29 MB
Format: PDF, Docs
Read: 859
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Marketing is a very diverse discipline, dealing with everything from the costs of globalization to the benefits of money-back guarantees. However, there is one thing that all marketing academics share. They are writers. They publish or perish. Their careers are advanced, and their reputations are enhanced, by the written word. Despite its importance, writing is rarely discussed, much less written about, by marketing scholars. It is one of the least understood, yet most significant, academic competencies. It is a competency in need of careful study. Writing Marketing is the first such study. It offers a detailed reading of five renowned marketing writers, ranging from Ted Levitt to Morris Holbrook, and draws lessons that can be adopted, with profit, by everyone else. Although it is not a `how to' book – there are no lengthy lists of dos and don’ts – Writing Marketing reveals that the `rules' of good writing are good for nothing. Written by Stephen Brown, whose own writing skills are much commented upon, Writing Marketing is insightful, illuminating and iconoclastic. It is a must read for every marketing academic, irrespective of their methodological inclinations or philosophical preferences.