Legends In Marketing Shelby D Hunt

Author: Jagdish N. Sheth
Editor: SAGE Publications Pvt. Limited
ISBN: 9788132105206
File Size: 23,57 MB
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The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past 100 years. It reproduces the seminal works of the legends in the field, which is supplemented by interviews of these legends as well as by the opinions of other scholars about their work. The series comprises various sets, each focused on the multiple ways in which a legend has contributed to the field. This second set in the series, consisting of 10 volumes, is a tribute to Shelby D. Hunt. Known for his pioneering work in the application of theory and philosophy of science in marketing, Dr. Hunt is one of the most cited scholars of marketing.
Legends in Marketing: Shelby D. Hunt
Language: en
Pages: 3042
Authors: Jagdish N. Sheth
Categories: Business & Economics
Type: BOOK - Published: 2011-03-09 - Publisher: SAGE Publications Pvt. Limited

The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past 100 years. It reproduces the seminal works of the legends in the field, which is supplemented by interviews of these legends as well as by the opinions of
Legends in Marketing: Shelby D. Hunt
Language: en
Pages: 3042
Authors: Jagdish N. Sheth
Categories: Business & Economics
Type: BOOK - Published: 2011-03-09 - Publisher: SAGE Publications Pvt. Limited

The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past 100 years. It reproduces the seminal works of the legends in the field, which is supplemented by interviews of these legends as well as by the opinions of
Legends in Marketing: Shelby D. Hunt
Language: en
Pages: 3042
Authors: Jagdish N. Sheth
Categories: Business & Economics
Type: BOOK - Published: 2011-03-09 - Publisher: SAGE Publications Pvt. Limited

The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past 100 years. It reproduces the seminal works of the legends in the field, which is supplemented by interviews of these legends as well as by the opinions of
Legends in Marketing: Shelby D. Hunt
Language: en
Pages: 3042
Authors: Jagdish N. Sheth
Categories: Business & Economics
Type: BOOK - Published: 2011-03-09 - Publisher: SAGE Publications Pvt. Limited

The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past 100 years. It reproduces the seminal works of the legends in the field, which is supplemented by interviews of these legends as well as by the opinions of
Legends in Marketing: Shelby D. Hunt
Language: en
Pages: 3042
Authors: Jagdish N. Sheth
Categories: Business & Economics
Type: BOOK - Published: 2011-03-09 - Publisher: SAGE Publications Pvt. Limited

The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past 100 years. It reproduces the seminal works of the legends in the field, which is supplemented by interviews of these legends as well as by the opinions of