Making Ads Pay

Author: John Caples
Editor: Courier Corporation
ISBN: 048648601X
File Size: 26,82 MB
Format: PDF, ePub, Docs
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A veteran copywriter offers advice on how to spark ideas and then capture them in copy, how to write headlines that attract attention, how to make ads believable and motivate readers to act, and how to learn from failure as well as success. Readers will discover principles, procedures, and practical suggestions for every medium and style of advertising.
Making Ads Pay
Language: en
Pages: 248
Authors: John Caples
Categories: Business & Economics
Type: BOOK - Published: 2011-01-01 - Publisher: Courier Corporation

A veteran copywriter offers advice on how to spark ideas and then capture them in copy, how to write headlines that attract attention, how to make ads believable and motivate readers to act, and how to learn from failure as well as success. Readers will discover principles, procedures, and practical
Making Ads Pay: Timeless Tips for Successful Copywriting
Language: en
Pages:
Authors: John Caples
Categories: Business & Economics
Type: BOOK - Published: 2019-12-17 - Publisher: Lulu Press, Inc

A veteran copywriter offers advice on how to spark ideas and then capture them in copy, how to write headlines that attract attention, how to make ads believable and motivate readers to act, and how to learn from failure as well as success. Readers will discover principles, procedures, and practical
Making Ads Pay
Language: en
Pages: 248
Authors: John Caples
Categories: Advertising copy
Type: BOOK - Published: 1966 - Publisher:

Books about Making Ads Pay
Making Ads Pay
Language: en
Pages: 248
Authors: John Caples
Categories: Advertising copy
Type: BOOK - Published: 1957 - Publisher:

Books about Making Ads Pay
Making Ads Pay--advertising Techniques for Small Business
Language: en
Pages:
Authors: American Entrepreneurs' Association. Business Research Division, American Entrepreneurs' Association
Categories: Advertising
Type: BOOK - Published: 1985 - Publisher:

Books about Making Ads Pay--advertising Techniques for Small Business