Market Driven Management

Author: Frederick E. Webster
Editor: John Wiley & Sons Incorporated
ISBN: 9780471236931
Size: 14,97 MB
Format: PDF, Mobi
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This updated edition of "Market-Driven Management" analyzes the evolution of the marketing concept in theory and in management practice. It makes a statement of the marketing concept as the process of defining, developing, and delivering customer value in the business environment.

Market Driven Management

Author: Jean-Jacques Lambin
Editor: Macmillan International Higher Education
ISBN: 0230363121
Size: 17,73 MB
Format: PDF, Mobi
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Market-Driven Management adopts a broad approach to marketing, integrating the strategic and operational elements of the discipline. Lambin's unique approach reflects how marketing operates empirically, as both a business philosophy and an action-oriented process. Motivated by the increased complexity of markets, globalisation, deregulation, and the development of e-commerce, the author challenges the traditional concept of the 4Ps and the functional roles of marketing departments, focusing instead on the concept of market orientation. The book considers all of the key market stakeholders, arguing that developing market relations and enhancing customer value is the responsibility of every member of the organization, and that the development of this customer value is the only way for a firm to achieve profit and growth. New to this edition: - Greater coverage of ethical issues and corporate social responsibility; cultural diversity; value and branding and the economic downturn - Broad international perspective - Thoroughly revised to reflect the latest academic thinking and research With its unique approach, international cases and complementary online resources, this book is ideal for postgraduate and upper level undergraduate students of marketing, and for MBAs and Executive MBAs.

Market Driven Management

Author: B. Charles Ames
Editor: Irwin Professional Pub
ISBN: 9780786305407
Size: 20,28 MB
Format: PDF, ePub, Docs
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This revised text examines the strategic issues determining the difference between business success and failure in the 1990s. It provides the tools for transforming an organization into a responsive, customer-orientated and profitable enterprise

Market Driven Management Second Edition

Author: Jean-Jacques Lambin
Editor: Palgrave Macmillan
ISBN: 9781403998521
Size: 16,21 MB
Format: PDF, Mobi
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Taking a market orientation approach, the author challenges the traditional concept of the 4 Ps and the "functional" role of marketing departments. The author enlarges the market definition to embrace all the key market players, to include competitors, distributors and prescribers as well as the various customer groups in the wider macro-marketing environment. In addition, the author examines marketing strategy, demonstrating how strategic decisions can be implemented at the operational level. Companion Website: http://www.palgrave.com/business/lambin/index.html

The Business Oriented Cio

Author: George Tillmann
Editor: John Wiley & Sons
ISBN: 0470377739
Size: 13,19 MB
Format: PDF
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The Business-Oriented CIO: A Guide to Market-Driven Management introduces the Market Driven Management approach, which applies and adapts some of the best for-profit business thinking for use by CIOs and IT managers. IT departments are integral parts of businesses; if the electronic components like e-commerce sites fail, the business will come to a screeching halt. Run your IT department like a business rather than a reactive entity that only functions to fix problems, and transform your image from that of service center to a true business partner.

Market Driven Management And Corporate Growth

Author: Silvio M. Brondoni
Editor:
ISBN: 9788834838761
Size: 17,40 MB
Format: PDF, Kindle
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The Business Oriented Cio

Author: George Tillmann
Editor: Wiley
ISBN: 9780470278123
Size: 12,50 MB
Format: PDF, Docs
Read: 479
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The Business-Oriented CIO: A Guide to Market-Driven Management introduces the Market Driven Management approach, which applies and adapts some of the best for-profit business thinking for use by CIOs and IT managers. IT departments are integral parts of businesses; if the electronic components like e-commerce sites fail, the business will come to a screeching halt. Run your IT department like a business rather than a reactive entity that only functions to fix problems, and transform your image from that of service center to a true business partner.

Leadership Of Public Bureaucracies The Administrator As Conservator

Author: Larry D. Terry
Editor: Routledge
ISBN: 1317363493
Size: 11,28 MB
Format: PDF
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The revolution in public management has led many reformers to call for public managers to reinvent themselves as public entrepreneurs. Larry D. Terry opposes this view, and presents a normative theory of administrative leadership that integrates legal, sociological, and constitutional theory.

Diverse Methods In Customer Relationship Marketing And Management

Author: Lee, In
Editor: IGI Global
ISBN: 1522556206
Size: 13,74 MB
Format: PDF, ePub, Docs
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Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. By developing positive relationships with consumers, businesses can better maintain their customers’ loyalty. Diverse Methods in Customer Relationship Marketing and Management is a critical scholarly resource that examines how marketing has shifted to a relationship-oriented model. Due to this, there is an increased need for customer relationship marketing and management to emerge as an invaluable approach to strengthening companies and the customer experience. Featuring coverage on a wide range of topics such as relational marketing technology acceptance model, and consumer buying behavior, this book is a vital resource for marketing professionals, managers, retailers, advertising executives, academicians, and researchers seeking current research on the challenges and opportunities in customer relationship marketing and management.