Sustainable Tourism

Author: Victor T. C. Middleton
Editor: Routledge
ISBN: 0750623853
File Size: 55,20 MB
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Looking ahead to the 21st century, Sustainable Tourism explains the current thinking process that underlies the emerging international principles of more sustainable development in travel and tourism. Using international illustrations it draws on experience and good practice as they are being increasingly applied around the world in the late 1990s. In sharp contrast to the problem analysis approach adopted by so many authors to this subject, this book is focused on the pro-active role the private sector industry can play in partnership with the public sector to achieve solutions through its day-to-day operations and marketing, expecially in product enhancement and quality controls. Case material, contributed by senior professionals in the industry, include: *Kruger National Park, South Africa *Quicksilver Connections, Barrier Reef, Australia *Edinburgh's Old Town, UK *Ironbridge Gorge Museum, UK *Rutland Water, UK. Industry illustrations are drawn from British Airways, Grecotel, Inter-Continental Hotels and Resorts, the International Federation of Tour Operators, P&O and TUI. Professor Victor Middleton has had some thirty years' international experience of marketing practice covering most of the private and public sectors of travel and tourism. He holds appointments as Visiting Professor at Oxford Brookes University and University of Central Lancashire. Dr Rebecca Hawkins runs her own business specialising in environmental aspects of tourism projects and has undertaken a number of pioneering programmes in this role. She was Deputy Director of the World Travel and Tourism Environment Research Centre at Oxford Brookes University, where she worked with Victor Middleton. First book on the subject from a marketing perspective International focus with case studies from South Africa, Australia and Great Britain Focus on good practice at selected tourism destinations
Marketing for Sustainable Tourism
Language: en
Pages: 198
Authors: Xavier Font, Scott McCabe
Categories: Business & Economics
Type: BOOK - Published: 2019-12-13 - Publisher: Routledge

Tourism marketing has typically been seen as exploitative and fuelling hedonistic consumerism. Sustainability marketing can, however, use marketing skills and techniques to good purpose, by understanding market needs, designing more sustainable products and identifying more persuasive methods of communication to bring behavioural change. This book summarises the latest research on
Marketing for Sustainable Tourism
Language: en
Pages: 260
Authors: Umberto Martini, Federica Buffa
Categories: Business & Economics
Type: BOOK - Published: 2020-05-13 - Publisher: MDPI

The aim of the Special Issue is to discuss the main current topics concerning marketing for sustainable tourism with reference to territories (i.e., tourism destinations, protected areas, parks and/or natural sites, UNESCO World Heritage Sites, rural regions/areas, etc.) and tourism enterprises and/or organisations (i.e., destination management organisations, hospitality enterprises, restaurant
Incorporating the Principles of Sustainable Tourism into the Strategic Marketing System
Language: en
Pages: 93
Authors: Martina Dirschl
Categories: Travel
Type: BOOK - Published: 2020-03-23 - Publisher: GRIN Verlag

Bachelor Thesis from the year 2008 in the subject Tourism - Miscellaneous, grade: 1,0, Heilbronn University, language: English, abstract: Tourism is often considered a welcome source of economic development providing employment opportunities, producing means of earning foreign exchange, and stimulating the local economy. The tourism sector is more complex than
Sustainable Destination Branding and Marketing
Language: en
Pages: 258
Authors: Anukrati Sharma, Juan Ignacio Pulido-Fernández, Azizul Hassan
Categories: Business & Economics
Type: BOOK - Published: 2019-12-21 - Publisher: CABI

Destination branding and marketing form the backbone of tourism industry growth, but it is increasingly important that the strategies employed consider and promote sustainable solutions. This book provides a comprehensive set of tools and techniques for branding and marketing for sustainable tourism development. It blends tourism and marketing strategies with
Marketing for Sustainable Tourism
Language: en
Pages: 260
Authors: Umberto Martini, Federica Buffa
Categories: Economic growth, development, planning
Type: BOOK - Published: 2020 - Publisher:

The aim of the Special Issue is to discuss the main current topics concerning marketing for sustainable tourism with reference to territories (i.e., tourism destinations, protected areas, parks and/or natural sites, UNESCO World Heritage Sites, rural regions/areas, etc.) and tourism enterprises and/or organisations (i.e., destination management organisations, hospitality enterprises, restaurant