Mastering Fashion Marketing

Author: Tim Jackson
Editor: Macmillan International Higher Education
ISBN: 1137092718
File Size: 19,64 MB
Format: PDF, ePub, Mobi
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This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organizations to provide unique insights into the reality of fashion marketing.
Mastering Fashion Marketing
Language: en
Pages: 240
Authors: Tim Jackson, David Shaw
Categories: Business & Economics
Type: BOOK - Published: 2008-12-22 - Publisher: Macmillan International Higher Education

This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organizations to provide unique insights into the reality of fashion marketing.
Mastering Fashion Marketing
Language: en
Pages: 376
Authors: Tim Jackson, David Shaw
Categories: Business & Economics
Type: BOOK - Published: 2009 - Publisher: Red Globe Press

This is the first book that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organisations, providing unique insights into the reality of fashion marketing. Appropriate for undergraduate and
Mastering Fashion Marketing
Language: en
Pages: 240
Authors: Tim Jackson, David Shaw
Categories: Business & Economics
Type: BOOK - Published: 2008-12-22 - Publisher: Macmillan International Higher Education

This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organizations to provide unique insights into the reality of fashion marketing.
Mastering Fashion Buying and Merchandising Management
Language: en
Pages: 216
Authors: Tim Jackson, David Shaw
Categories: Business & Economics
Type: BOOK - Published: 2000-11-16 - Publisher: Macmillan International Higher Education

The first academic textbook covering European retail fashion buying and merchandising. It provides a unique insight into best practice across the fashion industry.
Fashion Marketing and Communication
Language: en
Pages: 196
Authors: Olga Mitterfellner
Categories: Advertising
Type: BOOK - Published: 2019-11-20 - Publisher:

Some of the usual obstacles to modern teachings of marketing are ethnocentricity, the limitation of creative thought by conformity to existing theories, lack of questioning of ethics, and a disconnection from historic events or sociological discourse. This book, in contrast, draws together interdisciplinary approaches from marketing, branding, promotion and critical