Maximizing Commerce And Marketing Strategies Through Micro Blogging

Author: Burkhalter, Janée N.
Editor: IGI Global
ISBN: 1466684097
Size: 13,58 MB
Format: PDF, Kindle
Read: 804

The Internet is quickly becoming a commonly used tool for business-customer interaction. Social media platforms that were once typically reserved for personal use are now becoming a vital part of a business’s strategy. Maximizing Commerce and Marketing Strategies through Micro-Blogging examines the various methods and benefits of using micro-blogs within a business context, bringing together the best tools and tactics necessary to properly incorporate this approach. Highlighting current empirical research and insights from various disciplines, this book is an essential reference source for academics, graduate students, social media strategists, and business professionals interested in the positive use of social media in business environments.

Encyclopedia Of E Commerce Development Implementation And Management

Author: Lee, In
Editor: IGI Global
ISBN: 1466697881
Size: 18,60 MB
Format: PDF, Docs
Read: 488

The convenience of online shopping has driven consumers to turn to the internet to purchase everything from clothing to housewares and even groceries. The ubiquity of online retail stores and availability of hard-to-find products in the digital marketplace has been a catalyst for a heighted interest in research on the best methods, techniques, and strategies for remaining competitive in the era of e-commerce. The Encyclopedia of E-Commerce Development, Implementation, and Management is an authoritative reference source highlighting crucial topics relating to effective business models, managerial strategies, promotional initiatives, development methodologies, and end-user considerations in the online commerce sphere. Emphasizing emerging research on up-and-coming topics such as social commerce, the Internet of Things, online gaming, digital products, and mobile services, this multi-volume encyclopedia is an essential addition to the reference collection of both academic and corporate libraries and caters to the research needs of graduate-level students, researchers, IT developers, and business professionals. .

Competitive Social Media Marketing Strategies

Author: Ozuem, Wilson
Editor: IGI Global
ISBN: 1466697776
Size: 17,97 MB
Format: PDF, ePub
Read: 819

Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Competitive Social Media Marketing Strategies presents a critical examination on the integration of social networking platforms into business tactics and the challenges presented by consumers’ use of these online communities. Highlighting pivotal issues such as brand management, customer loyalty, and online services, this publication is a pivotal reference source for business managers, professionals, advanced-level students, and consultants interested in the latest research on the use of digital media tools for business opportunities.

Advanced Methodologies And Technologies In Digital Marketing And Entrepreneurship

Author: Khosrow-Pour, D.B.A., Mehdi
Editor: IGI Global
ISBN: 152257767X
Size: 10,52 MB
Format: PDF, Docs
Read: 912

As businesses aim to compete internationally, they must be apprised of new methods and technologies to improve their digital marketing strategy in order to remain ahead of their competition. Trends in entrepreneurship that drive consumer engagement and business initiatives, such as social media marketing, yields customer retention and positive feedback. Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship provides information on emerging trends in business innovation, entrepreneurship, and marketing strategies. While highlighting challenges such as successful social media interactions and consumer engagement, this book explores valuable information within various business environments and industries such as e-commerce, small and medium enterprises, hospitality and tourism management, and customer relationship management. This book is an ideal source for students, marketers, social media marketers, business managers, public relations professionals, promotional coordinators, economists, hospitality industry professionals, entrepreneurs, and researchers looking for relevant information on new methods in digital marketing and entrepreneurship.

Global Marketing Strategies For The Promotion Of Luxury Goods

Author: Mosca, Fabrizio
Editor: IGI Global
ISBN: 1466699590
Size: 14,79 MB
Format: PDF, Kindle
Read: 402

Vast markets for high-symbolic-value goods serve as an expansive worldwide arena where luxury brands and products compete for consumer attention. As global luxury markets have grown and continue to grow, uncovering successful methods for maintaining brand image and consumer desire is critical to the success of high-end brands. Global Marketing Strategies for the Promotion of Luxury Goods explores the latest promotional trends, business models, and challenges within the luxury goods market. Focusing on strategies for achieving competitive advantage, new market development, as well as the role of the media in luxury brand building, this timely reference publication is designed for use by business professionals, researchers, and graduate-level students.

Strategic Sport Marketing

Author: David Shilbury
Editor: Allen & Unwin
ISBN: 1743314779
Size: 17,95 MB
Format: PDF
Read: 228

A fully revised edition of this widely used introduction to sport marketing by leading educators. With international examples it remains the most comprehensive and well-informed reference for students and sport marketing professionals.

The Fusion Marketing Bible Fuse Traditional Media Social Media Digital Media To Maximize Marketing

Author: Lon Safko
Editor: McGraw Hill Professional
ISBN: 0071801146
Size: 14,23 MB
Format: PDF, ePub, Mobi
Read: 836

Turbocharge your marketing efforts with the powerful FUSE! strategy The Fusion Media Marketing Bible explains how to pinpoint the most effective elements of your traditional marketing efforts and combine them with social media and digital marketing to reach more customers than ever, while spending less money. Packed with case studies from LinkedIn, New Zealand World Cup Rugby, Sheetz Convenience Store Restaurants, and other companies that have made fusion marketing work for them, it provides everything you need to drive dramatic increases in traffic and revenues. Praise for the The Fusion Marketing Bible “As many marketers get attached to social media ‘tools,’ they have forgotten that all marketing is about having conversations and providing real benefits to customers. Lon’s techniques will teach you how to ‘fuse’ traditional media, social media, and digital media to create authentic conversations that build trust, loyalty, and, yes, revenue.” —Carmine Gallo, author of the bestselling books The Apple Experience, The Presentation Secrets of Steve Jobs, and The Innovation Secrets of Steve Jobs “Perfect for entrepreneurs looking to better understand the relationship between traditional media and marketing and social media. A very likeable book indeed!” —Dave Kerpen, New York Times bestselling author of Likeable Social Media and Likeable Business “Lon shows us how to make traditional, digital, and social marketing work in concert. He gets us thinking about marketing in 3D.” —Erik Qualman, bestselling author of Socialnomics and Digital Leader Includes 21 videos accessible through QR codes

Commercial Investment Real Estate

Size: 10,94 MB
Format: PDF, ePub, Docs
Read: 469

The Ebay Marketing Bible

Author: Clifford R. Ennico
Editor: Amacom Books
Size: 20,25 MB
Format: PDF
Read: 360

The eBay Marketing Bible is a plain-English, practical guide for all eBay sellers. Whether you're an experienced online marketer or a complete novice with nothing but a desire to succeed, this book will take your eBay business to the next level.

Taking Sides Clashing Views In Mass Media And Society

Author: Alison Alexander
Editor: McGraw-Hill/Dushkin
Size: 10,98 MB
Format: PDF, ePub, Docs
Read: 973

This volume presents current controversial issues surrounding mass media and society in a debate-style format designed to stimulate student interest and develop critical thinking skills. Mass media refers collectively to all media technologies, including the Internet, television, newspapers, and radio, which are used for mass communications, and to the organizations which control these technologies. This topic is framed with a general summary and introduction, and a postscript or challenge questions. This work features an annotated listing of selected World Wide Web sites and an online instructor's resource guide with testing material available. The readings, which represent the arguments of leading scholars and media commentators, discuss topics such as the media's relationship with the public, freedom of speech, and the future of media and media technologies.