Mcquail S Mass Communication Theory

Author: Denis McQuail
Editor: SAGE
ISBN: 9781446244029
Size: 16,14 MB
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"Denis McQuail's Mass Communication Theory is not just a seminal text in the study of media and society - it is a benchmark for understanding and appreciating the long and winding road people and their media have taken to get us here." - Mark Deuze, Indiana University and Leiden University "This is a unique work tested by time and generations of students around the world - North, South, East and West." - Kaarle Nordenstreng, University of Tampere "McQuail's Mass Communication Theory continues to be the clearest and best introduction to this sprawling field." - Anders Hansen, University of Leicester With over 125,000 copies sold, McQuail's Mass Communication Theory has been the benchmark for studying media and communication for more than 25 years. It remains the most authoritative and comprehensive introduction to the field and offers unmatched coverage of the research literature. It covers everything a student needs to know of the diverse forms of mass communication today, including television, radio, newspapers, film, music, the internet and other forms of new media. Denis McQuail shows that more than ever, theories of mass communication matter for the broader understanding of society and culture. Unmatched in coverage and used across the globe, this book includes: Explorations of new media, globalization, work, economy, governance, policy, media audiences and effects New boxed case studies on key research publications, to familiarize students with the critical research texts in the field Definitions, examples, and illustrations throughout to bring abstract concepts to life. McQuail's Mass Communication Theory is the indispensable resource no student of media and communication studies can afford to be without.

Mass Communication Theory

Author: Denis McQuail
Editor: Sage Publications (CA)
ISBN:
Size: 16,64 MB
Format: PDF, ePub, Mobi
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What is mass communication?; Alternative aproaches to mass communication theory; Media - society linkages: theories of function an purpose; Media institution and organization: production of media culture; Media content: analysis, reality reflectoin and the news genre; The media audience; Processes of media effects; Themes of media theory and issues of media policy: some paths to the frontier.

Mass Communication Theory

Author: Denis McQuail
Editor: Sage Publications (CA)
ISBN: 9780803980693
Size: 13,46 MB
Format: PDF
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The first edition of this classic work established itself as the finest introduction to the study of mass communication theory available. It has received unanimous critical acclaim throughout the world. @3In this completely revised and expanded second edition, Professor McQuail again provides a brisk, elegantly organized and comprehensive textbook for students at all levels of communication studies. The text has been largely rewritten to achieve three goals: to update and take account of recent theory and research; to expand, by about twenty per cent, in order to reflect the continuing growth of the field; and to clarify and improve presentation to make ideas more accessible. @3In addition, it contains several new features. First, more attention is paid to new electronic media and to the implications of changes in communications technologies for theory. Second, there are a number of new illustrations designed to summarize major points of theory. Third, more emphasis is placed on the evolution of normative theories of media with which to assess media performance'. @3Communication is changing and becoming more central in society. Thus, contends Denis McQuail, it is no longer justifiable to examine the field in terms of the traditional mass media alone or from the viewpoint of only one of the social sciences such as sociology. This book will contribute greatly to the development of a broader framework for the study of communication science'.

Mcquail S Reader In Mass Communication Theory

Author: Denis McQuail
Editor: SAGE
ISBN: 9780761972433
Size: 18,20 MB
Format: PDF, Kindle
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McQuail's Reader in Mass Communication Theory provides an invaluable resource of key statements drawn from communication studies, media sociology and cultural studies, and includes an overview essay and section introductions which place the readings in their theoretical and methodological context. Designed as a companion to McQuail's Mass Communication Theory, it can also function independently of that text. Divided into ten parts: Approaches and Conceptual Issues; Mass Media and Society; From Old to New Media; Normative Theory; Global Mass Communication; Media Organization and Production; Media Content; The Media Audience; and Mass Media and Effects, this collection represents an essential sourcebook for all students of media and mass communication. McQuails Reader in Mass Communication Theory includes key statements from; Pertti Alasuutari Ien Ang Jan L. Bordewijk Jay G. Blumler Roland Barthes Oliver Boyd-Barrett Muriel G. Cantor James Carey Peter Dahlgren Daniel Dayan Everette E. Dennis Todd Gitlin Alvin W. Gouldner Robert M. Entman Celia von Feilitzen Marjorie Ferguson Edward S. Herman Terhi Rantanen Stuart Hall Joli Jenson Elihu Katz Judith Lichtenberg John H. McManus Joshua Meyrowitz C. Wright Mills Merrill Morris John C. Nerone W. R. Neumann Janice Radway Ronald E. Rice Karl Erik Rosengren James Slevin Pamela J. Shoemaker John Tomlinson Gaye Tuchman Ellen Wartella Judith Williamson Dolf Zillmann Liesbet van Zoonen

Mass Communication Theory An Introduction

Author: Denis McQuail
Editor: SAGE Publications Limited
ISBN: 9780803977853
Size: 15,67 MB
Format: PDF, ePub
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The fully revised edition of this successful textbook has been comprehensively rewritten to take account of recent theory and research and to improve the accessibility of the text. The book provides a nontechnical introduction to the range of approaches to understanding mass communication. It offers an integrated treatment of the major components of mass communication - the sender, the message and the audience - and encompasses the various forms of mass communication in contemporary societies including television, radio, newspapers, film, music and new communication technologies. Throughout, Denis McQuail shows how theories of mass communication relate to the understanding of society as a whole.

Communication

Author: Denis McQuail
Editor: Taylor & Francis
ISBN:
Size: 18,37 MB
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First published in 1985. Routledge is an imprint of Taylor & Francis, an informa company.

Bundle Baxter Engaging Theories In Interpersonal Communication Mcquail Mcquail S Mass Communication Theory 6e

Author: Leslie A. Baxter
Editor: Sage Publications
ISBN: 9781412991186
Size: 13,52 MB
Format: PDF, Kindle
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Audience Analysis

Author: Denis McQuail
Editor: SAGE
ISBN: 9780761910022
Size: 14,93 MB
Format: PDF, Mobi
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Denis McQuail provides a coherent and succinct account of the concept of "media audience" in terms of its history and its place in present-day media theory and research. McQuail describes and explains the main types of audience and the main traditions and fields of audience research. Audience Analysis explains the contrast between social scientific and humanistic approaches and gives due weight to the view "from the audience" as well as the view "from the media." McQuail summarizes key research findings and assesses the impact of new media developments, especially transnationalization and new interactive technology. The book concludes with an evaluation of the continued relevance of the audience concept under conditions of rapid m

Media Performance

Author: Denis McQuail
Editor: SAGE Publications Limited
ISBN: 9780803982956
Size: 14,69 MB
Format: PDF, Mobi
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This major text by the author of Mass Communication Theory offers a comprehensive analysis of the growing field of assessment and evaluation of the performance of mass media. Across different societies, with varying media systems, there is evidence of increasing concern with the nature and quality of media output as well as about the independence and diversity of media systems. In this broad-ranging overview, Denis McQuail outlines the varying means of media performance assessment which have been attempted. He analyzes the central questions of what the `public interest' means in this context, which criteria are relevant for assessing media performance, how such values are established and how they can be reconciled with the economic,

Mass Communication Theory

Author: Denis McQuail
Editor: Sage Publications (CA)
ISBN: 9780803980709
Size: 19,60 MB
Format: PDF, ePub, Mobi
Read: 647
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The first edition of this classic work established itself as the finest introduction to the study of mass communication theory available. It has received unanimous critical acclaim throughout the world. @3In this completely revised and expanded second edition, Professor McQuail again provides a brisk, elegantly organized and comprehensive textbook for students at all levels of communication studies. The text has been largely rewritten to achieve three goals: to update and take account of recent theory and research; to expand, by about twenty per cent, in order to reflect the continuing growth of the field; and to clarify and improve presentation to make ideas more accessible. @3In addition, it contains several new features. First, more attention is paid to new electronic media and to the implications of changes in communications technologies for theory. Second, there are a number of new illustrations designed to summarize major points of theory. Third, more emphasis is placed on the evolution of normative theories of media with which to assess media performance'. @3Communication is changing and becoming more central in society. Thus, contends Denis McQuail, it is no longer justifiable to examine the field in terms of the traditional mass media alone or from the viewpoint of only one of the social sciences such as sociology. This book will contribute greatly to the development of a broader framework for the study of communication science'.