Media Rhetoric

Author: Samuel Mateus
Editor: Cambridge Scholars Publishing
ISBN: 1527568881
File Size: 70,79 MB
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This volume considers the paramount implications to persuasive communication that media brought regarding how we think, express, argument and feel together. It is concerned with both the media practice of rhetoric activity and the rhetorical practice of media activity: it respects how the media integrated rhetorical speech, and analyses how rhetoric adapted to media societies. Media and rhetoric are highly dependent on each other because, to persuasively communicate today, media must also be considered. The book is about how the media alter the ways we talk, discuss, argue and convince. It is focused on the theoretical and empirical analysis of communication technologies such as advertising and digital technologies as persuasive mechanisms and central tenets of contemporary 21st century rhetoric. Concentrating on two of the most fundamental areas of media rhetoric—advertising and digital media—the six chapters, authored by scholars from around the world, demonstrate how persuasive speech is exerted in, through and by the media.
Media Rhetoric
Language: en
Pages: 153
Authors: Samuel Mateus
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2021-04-26 - Publisher: Cambridge Scholars Publishing

This volume considers the paramount implications to persuasive communication that media brought regarding how we think, express, argument and feel together. It is concerned with both the media practice of rhetoric activity and the rhetorical practice of media activity: it respects how the media integrated rhetorical speech, and analyses how
Modern Rhetoric in Culture, Arts, and Media
Language: en
Pages: 316
Authors: Joachim Knape
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2013-01-01 - Publisher: Walter de Gruyter

The goal of this book is to formulate a modern theoretical approach for rhetorical studies in a variety of disciplines in the humanities, media research, and other cultural studies. The discipline of rhetoric originally concerned itself with linguistic forms of communication, and its basic theory was developed with such cases
Writing and the Digital Generation
Language: en
Pages: 278
Authors: Heather Urbanski
Categories: Literary Criticism
Type: BOOK - Published: 2010-03-08 - Publisher: McFarland

Is it true that, in this era of digitization and mass media, reading and writing are on the decline? In a thought-provoking collection of essays and profiles, 30 contributors explore what may instead be a rise in rhetorical activity, an upsurge due in part to the sudden blurring of the
Handbook of Research on Contemporary Storytelling Methods Across New Media and Disciplines
Language: en
Pages: 467
Authors: Mihăeş, Lorena Clara, Andreescu, Raluca, Dimitriu, Anda
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2021-01-15 - Publisher: IGI Global

Stories are everywhere around us, from the ads on TV or music video clips to the more sophisticated stories told by books or movies. Everything comes wrapped in a story, and the means employed to weave the narrative thread are just as important as the story itself. In this context,
Politics and Rhetoric
Language: en
Pages: 190
Authors: James Martin
Categories: Political Science
Type: BOOK - Published: 2013-10-08 - Publisher: Routledge

Rhetoric is the art of speech and persuasion, the study of argument and, in Classical times, an essential component in the education of the citizen. For rhetoricians, politics is a skill to be performed and not merely observed. Yet in modern democracies we often suspect political speech of malign intent